Customer-Centric Marketing: How CMOs Drive Brand Loyalty and Growth

The Modern Customer Podcast

Content provided by Blake Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

1M ago 31:59

MP3•Episode home

How does a CMO ensure the customer experience remains at the forefront of their brand's strategy?

In this episode of the Modern Customer Podcast, Alison Hiatt, the Chief Marketing Officer and Chief Growth Officer at Vera Bradley Designs Inc., shares her invaluable insights from her journey in marketing, including experiences with iconic brands like Starbucks and Amazon.

Discover how Alison views CX as an all-encompassing concept, intertwined with brand identity, and learn how Vera Bradley leverages diverse customer engagement channels to tailor CX strategies and the art and science of understanding customer behavior.

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

407 episodes

#Chiefcustomerofficer #Contactcenter #Content #Contentstrategy #Customer #Customerexperience #Customerservice #Digitalmedia #Socialcustomerservice #Socialmedia #Blake Morgan #MBA #Leadership #Business #Marketing #Communities