How To Live More In Alignment With Your Values With Gene Baur

The Rich Roll Podcast

We are all born compassionate. And we carry this powerful, inherent trait through adulthood. But often this deeply ingrained impulse becomes repressed — quelled by childhood trauma; eroded by social constraints; overwhelmed by the harried gestalt of daily life and the denial that accompanies our compulsion for convenience and immediate gratification.

Today's guest is a powerful reminder of who we really are. A call to action to better align this core value of compassion with the countless choices we make daily that dictate how we live our lives. To be more mindful about not only what we what eat, but what we do; the hows and whys behind our behavior; and the implications of personal choice on both ourselves and the world at large.

How to describe my friend Gene Baur? Hailed as the “conscience of the food movement” by TIME magazine, this is a guy who has spent the last 25 years traveling extensively around the country, campaigning to raise awareness about the abuses of industrialized factory farming and our current food system. Humanitarian, environmentalist, activist, undercover investigator and best-selling author, Gene is most well known as the president & co-founder of Farm Sanctuary. The first animal rescue organization dedicated to farmed animals, Farm Sanctuary shelters in New York and California provide rescue, refuge, and adoption for hundreds of farm animals each year, enabling visitors to connect with farm animals as emotional, intelligent individuals. Gene believes these animals stand as ambassadors for the billions on factory farms who have no voice, and he has dedicated his career to advocating on their behalf.

He's so handsome it makes me jealous, yet I can't help but love everything about this guy. He's a beautiful soul. And he's a darn good plant-based marathon runner & ironman athlete to boot.

Now for some context. This show is no stranger to people with strong points of view. But Gene was the first true animal rights activist I interviewed (in case you missed it, you can listen to our premier conversation from June 2013 here. I’m the first to admit that my original reasons for going vegan were far more selfish than ethical. Understanding that animal rights isn't exactly everyone's cup of tea, I admit to having some trepidation about publishing that interview.

But that was 2013. In truth, that conversation changed me. Gene really disarmed what I would consider willful blindness when it came to so many facets regarding how our world functions. Today I have a very different lens on the issues that spark Gene's passion. Today, I can't imagine not sharing Gene's perspective.

For me this marks personal growth. The evolution-revolution that is the hallmark of this journey I undertook eight years ago. Because the more educated I become about how our food system actually functions to deliver meals to our plates, the more interested and outspoken I have become about advocating for change. And the more strident and diligent I have become about aligning my daily personal decisions and consumer choices with a more compassionate and communitarian set of core values.