Go Full Throttle on Your Lead Generation With Michael Falato

The Sales Podcast

https://www.thesaleswhisperer.com/p/michael-falato

00:00 Introduction and Air Force Stories 11:33 Sales as a Service: Full Throttle Falato Leads 24:27 Lead Generation Strategies 29:22 Pricing and Comparisons 36:17 Aim High and Provide Value

Takeaways

• Michael Falato transitioned from a career in sales and real estate to starting his own company, Full Throttle Falato Leads, which offers sales as a service using software automation.
• Personalization and value are key in outreach. Michael invites prospects to be featured guests on his podcast or roundtable as a way to start a conversation.
• Tools like Apollo can be effective for lead generation, but it's important to understand how to use them properly and avoid spamming or breaking email deliverability rules.
• The future of cold email outreach is uncertain, as platforms like Google may implement stricter measures to prevent spam.
• Building relationships and providing value are essential in sales, regardless of the industry or approach. Attending conferences and events can be a valuable way to meet potential clients and generate leads.
• Social media platforms like Twitter and LinkedIn can be used to connect with prospects and set up meetings.
• Personalization and finding common ground with prospects can help make outreach more effective.
• Having a strong mindset and being persistent are important qualities in sales.
• Building relationships and providing value to clients are key to long-term success in lead generation.

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