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Converting Likes & Lurkers Into Fully Paying Clients
Manage episode 407258536 series 3561808
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Have you had conversations with people who don't turn into clients? Do you feel sometimes like you've exhausted all avenues to getting paying clients. Figuring out how people interact and engage with your content and then convert to paying for your service can be tricky. We don't always know who is out there lurking and watching your content and when they will be ready to buy. Even though we don't always know who is looking at our social media or reading our emails there are ways that we support those people through the journey to become loyal clients. In today's episode I want to discuss one element of your marketing which is turning those like and lurkers into fully paying clients.
Listen to me discuss:
- why converting people to paying clients is both an art and a science
- how the client continuum works
- the power of coincidence in your marketing
- how to ensure people do not get stuck at a particular stage of the client continuum
- the easiest way to get paying clients
Turning these likes and lurkers into paying clients is just one step on your marketing journey but it is an important one. Understanding how people consume your marketing and knowing how to convert them into clients is an important part of building your business.
I hope you’ll listen to this episode in full and then drop into my Insta DMs and let me know your thoughts. You can join me in my 7 week course 'Authentic Marketing Simplified' by going to www.kirstykianifard.com/marketing
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FIND OUT MORE ABOUT BUSINESS BY DESIGN - https://www.kirstykianifard.com/businessbydesign
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IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:
The Success of All Future Launches Depends on These 7 Steps
https://podcasts.apple.com/gb/podcast/the-success-of-all-future-launches-depends-on-these-7-steps/id1455716065?i=1000536365788
5 Steps to Attracting More Clients and Making More Sales
https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429
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