I Don't Agree With Ethical Marketing (And Here's Why) The Wellness Entrepreneur podcast

I Don't Agree With Ethical Marketing (And Here's Why)

6M ago 58:40

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In this episode I want to talk about my position and perspective on ethical marketing. It's something that I've been talking about behind the scenes for a while but it seems important to share it more widely. We all know what 'bro marketing' is and ethical marketing is seen as the opposite of this but does ethical marketing really fit with the wellness industry? We never hear how ethical marketing applies to the wellness industry. So let's think about ethical marketing through the lens of the wellness industry and why it might be holding you back.

Listen to me discuss:

what actually is ethical marketing
who latches on to ethical marketing
the well intentioned side of this style of marketing but the fear and worry it instills
the practices we're encouraged not to do and how you can do it differently
how to show up as a wellness practitioner in a way that helps you share your truth

So, listen in to the episode and hear my viewpoint about ethical marketing and why I don't agree that it works for the wellness industry.

I hope you’ll listen to this episode in full and then drop into my Insta DMs and let me know your thoughts. You can join me in my 7 week course 'Authentic Marketing Simplified' by going to www.kirstykianifard.com/marketing

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