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Kyle Gray | Expert Storytelling and Failing Into Growth
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One of the coolest experiences I have with this show is to continue to have the ability to connect with some of the raddest people on earth, doing really rad things. This episode we get to hear from the master of storytelling, Kyle Gray! We explore his path from being a young musician and then finding himself in the startup world with content marketing. He shares how those experiences have allowed him to grow as an entrepreneur, how to piviot and grow into the next opportunity by surrendering to the process.
About Kyle Gray
Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.
Kyle’s two books on marketing Selling With Story and The Story Engine help you quickly get clear on your story and start selling and how to build systems to tell that story at scale. Both are filled with powerful and easy to use templates to help you take action and get results quickly. Kyle also has a podcast called The Story Engine podcast where he interviews experts on how they use storytelling to grow their business.
Kyle uses a system called “The One Clear Path To Sales” to turn your story into a powerful sales and marketing tool:
- One Clear Message: You get clear on the exact message your customers need to hear to capture their attention and desire.
- One Clear Lesson: Once you’re clear on your message, you craft amazing content that empowers, inspires, and educates your audience on how to get what they want. This builds their trust and desire to invest with you.
- One Clear Offer: Finally, we connect it with a key offer that aligns with their desire and your lesson.
Connect With Kyle!
The Story Engine Podcast
Twitter
Linkedin
The Story Engine Book
Website
Support the Podcast!
Buy Me A Coffee: https://www.buymeacoffee.com/weirdandstrong
Weird and Strong Gear: https://weird-and-strong.printify.me/products
Learn More About What We Do: https://lnk.bio/weirdandstrong
Are you a Millenial that wants to transform from Burned-Out to Bad-Ass, book a free 15-minute call with Coach Jeremy to chat about your goals and struggles: https://api.leadconnectorhq.com/widget/bookings/weird-and-strong-connection-call
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