Book Marketing and Book Funnels with Chris Benetti

Better Health Bookshelf

On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.
While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book.
Here are 3 important tips Chris shared:
Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.
Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.
Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.
Learn more about Chris Benetti by visiting SmartAuthorMedia.com.

For more information about Mike Capuzzi, visit MikeCapuzzi.com.