show episodes
 
Two book loving friends who talk way too much about romance books, popular culture, and everything in between, will take a closer look at trending books in the romance community and break down what’s going on in pop culture today. Hosted by Kamrun & Gabi. Follow us @literallyuspodcast on Instagram.
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Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com
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show series
 
Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies. In this episode, Jeaneen unpacks some of the latest trends impacting …
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nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity. In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thr…
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FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive…
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Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with …
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Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
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While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi…
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Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory…
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Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences. In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths …
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When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing. In this Q&A with Tania Yuki, Founder of Shareablee and Chi…
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A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that…
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Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with spe…
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From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forb…
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Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way. As he shares in this episode, "During the pandemic we learned we could do things faster and…
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Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways to eat and nutrition all along the supply chain from food service through to retail. The CMO at the US Potato Board, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers, and …
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In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importa…
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Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative …
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"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews" In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of…
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"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing". Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her…
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In this episode of Shareablee's CMO Pulse series, we interview Cara Whitley, Chief Marketing Officer of Century 21 about how she and her team have evolved their marketing approach, and what Cara observes as the opportunity to improve as we look beyond the pandemic. Cara explains how consumers have reshaped their priorities when it comes to seeking …
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"My role is to ensure the organic connection between who we are and what we believe, and making sure that that comes through on the other end" In this episode of Shareablee's CMO Pulse video podcast series, Tania Yuki interviews Carol Fabrizio Chief Marketing and Communications Officer of USA Gymnastics about her role, her leadership style, and her…
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"For many, many years 'Marketing' was kind of a dirty word in the Charity sector" In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketi…
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In this episode of Shareablee's CMO Pulse series, we interview Matthew Pinzur, Vice President, Chief Marketing Officer for Jackson Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic in the South Florida region that he and his team serve, and the importance of fine-tuning your pro…
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In this episode of Shareablee's CMO Pulse series, we interview David Feinberg, Senior Vice President, Chief Marketing and Communications Officer for the Mount Sinai Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic, and hear his perspectives about the future of marketing and how…
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“I’m a consumer, and I’m a B2B marketer” In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportuni…
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"My job is to stay truly connected, and to listen to the consumer. To stay close to real people, and translate that back or bring that back to corporations and make sure that what companies are doing is authentic and true and connected with the real people who are their consumers. So it's very much that "in between" role that translator role, and I…
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In this episode of Shareablee's CMO Pulse, Steven Cragle, Chief Marketing and Communications Officer, UnitedHealthcare Global at UnitedHealth Group talks about his unique "anthropological" approach to marketing, and what that means for how he's been thinking of marketing as a whole particularly during the pandemic. As consumer attention becomes eve…
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"My number one rule of marketing is, don't be lame. I'd rather do nothing than be lame" Did you know that Chipotle ranks as one of the top first date destinations for Generation Z? (and not just due to the "Miley Burrito" viral episode on TikTok!) Or that Chipotle is on a mission to promote a more sustainable food system, and much more? In this epi…
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In this episode of CMO Pulse, Chief Marketing Officer Stephanie Fried of Fandom discusses the incredible opportunity in fan communities, and how viewer and fan behaviors have shifted in the past eighteen months. Fandom has the largest fan community around "imagined worlds" globally, with over 250,000 different fan communities. Under Fried's leaders…
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In this episode of CMO Pulse, Dan Hofmeister, SVP Brand Marketing for Bumble Bee Seafoods talks about mission, purpose and how the pandemic has broadened the idea of what is "possible" now, and post-Covid. Bumble Bee has embraced the unexpected with new thinking around its campaigns and social media approach, around the mantra that "playing it safe…
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In this episode of CMO Pulse, Variety's Chief Marketing Officer Dea Lawrence shares her experiences and advice about innovation, seeing around corners and growth. Variety has been an iconic brand for over 100 years, and Dea explains all the steps that she and her team are taking to continue to innovate, appeal to new audiences, and grow the brand a…
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In this episode of CMO Pulse, Tania Yuki, Founder and CEO of Shareablee interviews Danielle Hollander, Chief Marketing Officer at Visit Orlando about how the challenges of 2020 helped their teams approach marketing and social media with creativity and a fresh perspective.By Tania Yuki
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"I don't think it's a moment, I do think it is a movement that has now transitioned to a way of being and I'm hopeful that the audience holds all of us to the fire and does not let us go back" -EVP and Chief Marketing Officer, Kimberly Paige BET. With the 2021 BET Music Awards just around the corner on June 27th and fully embracing "live", a full b…
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"Party and Pandemic are NOT Synonymous - but we're celebration experts, and we had to find ways to rise to the occasion and to bring people "together" - virtually, or in other socially distant ways, and to help people cope through difficult times" In this episode of Shareablee's CMO Pulse, Julie Roehm shares her experiences and strategies navigatin…
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"The main thing is this idea of democratizing data - making data accessible and easy for people with really different sorts of mindsets to access. We learned that if you don't make it super easy for people to get access to data in real-time and be able to have that inform their decisions, then people just won't use it". In this episode of CMO Pulse…
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Ken Thewes is the Chief Marketing Officer at Regal. In this episode of Shareablee's CMO Pulse, Ken shares his experience maintaining relationships with film-lovers at Regal throughout the Covid-19 pandemic, when cinemas were closed down, film production was at a standstill and fans had to stay at home. "2020 was a year, I don't want to relive again…
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In this episode of Shareablee's CMO Pulse, Amanda Brinkman shares her own personal journey of reconciling the idea that businesses need to make money as their primary function, with the opportunity for businesses to make the world a better place, and to "Do Well by Doing Good". Amanda and her team have built an incredible content empire at Deluxe b…
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"We as marketers are that chief architect of that consumer experience now and in the future". In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunity for sports audiences and transformed that using data-d…
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This Episode is sponsored by AN EARL, THE GIRL, AND A TODDLER by Vanessa Riley (Kensington Books)On this episode, Kamrun and Gabi chat with critically acclaimed author Sarah Hogle about her books You Deserve Each Other and Twice Shy. They also talk about romance recommendations, books/authors she'd recommend if you loved YDEO, grumpy heroes, fluffi…
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On this episode, Gabi and Kamrun play a game of random word generator where they have to spontaneously come up with a romance book to match the word an online system generates and discuss it. Featuring titles from Emma Chase, Elle Kennedy, Colleen Hoover, Sonali Dev, J.R. Ward, and more!! Things got *very* competitive...tune in to find out who earn…
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On this episode, Kamrun and Gabi continue chatting with Kate Clayborn, author of the contemporary romance books Love Lettering, Love at First, and more! They talk about favorite romance books/authors, valuable writing advice, the "rom com" trend, and play a game of Date, Ditch, Devour: trope edition...find out which tropes Kate would date, ditch, a…
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*This episode is sponsored by LONE WOLF by Diana Palmer, Kate Pearce and Rebecca Zanetti (Kensington Books)On this episode, Kamrun and Gabi chat with Kate Clayborn, author of the contemporary romance books Love Lettering, Love at First, and more! They talk about favorite romance books, swoon-worthy characters, tropes, changes in the genre, social m…
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*This episode is sponsored by Kensington Books (The Most Eligible Viscount in London by Ella Quinn)Gabi and Kamrun are back with the first episode of a brand new season. On this episode, they choose five romance books they would take to a desert island if they had to, and why. Books Discussed on the show:The Simple Wild by K.A. TuckerFrom Lukov wit…
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*This episode is sponsored by Love at First by Kate Clayborn (Kensington Books)Kamrun and Gabi have been reading so many romance books recently! This episode is a continuation of their Part One book haul, and they discussed books from historical romance to suspense and contemporary!Books mentioned:Chasing River by K.A. TuckerPool Boy by Nikki Sloan…
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*This episode is sponsored by Fairy Godmothers Inc, by Saranna DeWylde (Kensingston Books)In this episode, Kamrun and Gabi review the books they read in January. From historical romance books to forbidden romances to a hockey romance, their TBR pile is shrinking as they speak. Books mentioned: The Viscount Who Loved Me by Julia QuinnSmooth Talking …
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A global pandemic is not something we thought we’d ever have to cover on this podcast, but here we are. In this special episode, Licensed Clinical Social Worker Kelli Cavaliere gives us tools to work through our anxiety and stress in this time where everything in our lives has drastically changed in an incredibly short amount of time. We hope this …
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We have 10 times more microbial cells in our body than we have human cells. What are they all doing there? Dr. Gabi Fragiadakis, post-doctoral researcher in Microbiology and Immunology at Stanford University, sheds some light on what the microbes in our gut are up to, how they might be affecting our health, and what scientists think we should be ea…
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A lot of us get nervous about the idea of “couples counseling”: doesn’t seeing someone mean something is really...wrong with us? Isn't it just for old married people who are getting divorced? Absolutely not! Licensed Marriage and Family Therapist Jen Elmquist joins us to break through the stigma of taking care of our hearts and minds the way we tak…
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Food waste is bad in two big ways: it means throwing away perfectly good food in a world where many people don’t have enough to eat, AND it means basically ripping up your hard earned cash and throwing it in the garbage. This week, Registered Dietitian and Flavor Maven Hannah Jastram Aaberg gives us tips for making the most of the food we buy, from…
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Dealing with fitness and nutrition on your own is one thing. It changes when you become part of a couple, especially a couple that lives together. What better way to discuss these challenges than with Joanna and Daphnie’s husbands? Guests Matt Healy and Stuart Ashwood talk with Joanna and Daphnie about how being married to TWO PERFECT WOMEN affects…
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Triathlons are for crazy people, right? Well, kind of! In her book Women Who Tri, guest Alicia DiFabio tells the story of how the women in her small New Jersey town went “triathlon crazy” and took her along for the ride. We talk with Alicia about the birth of triathlon as a sport, why women are feeling drawn to it in huge numbers, and all the diffe…
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