The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
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"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig d ...
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I'm a busy business owner, writer, and podcast host. Juggling all the facets that come with running a business isn't easy, and I understand the challenges it creates. Between tax legislation, money management responsibilities, and credit counseling tasks, keeping up with finances can feel like a headache. However, my goal is to provide our listeners with information and insight so they can effortlessly gain control over their financial obligations. Hopefully, subscribing to this podcast will ...
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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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Tales of Female Badassery podcast is brought to you by the Not Sorry Club.(Find us on Instagram @Not.Sorry.Club)We’ve all heard those urban myths; the woman in the meeting that refused to take the notes.Or the guy that asked the woman ‘can you make the tea?’, and she’s the CEO, so...no.Such myths have inspired a generation of women to create boundaries, speak up, be bolder, and live unapologetically.But, for many of us, those stories seem like just that – stories. Fairytales. Myths.The Tales ...
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Vijay Peduru provides one million-dollar startup idea every Tuesday. These ideas won't help you build the next Instagram or Twitter, but would help you create a $2K to $10K MRR(Monthly recurring revenue) business. The goal is to help you accumulate half a million to a million dollars in 3-5 years. These ideas could be easily implemented without much tech background.
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There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engage…
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Behind the Scenes of Our Coaching Program
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After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, th…
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How to Create Engaging Video for LinkedIn
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Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact…
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How to Write Copy for Controversial Products and Services
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Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this epi…
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We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding new listeners, and our evolving relationship with tools, software and AI. We also dive into five different …
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Mastering Business Finance: AI Integration, Funding Strategies, and Maximizing Credit Offers
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Can you really afford to ignore the power of AI in your business? This episode packs a punch, offering you a crash course in bookkeeping, funding strategies, taxes, and accounting while diving into the fast-paced world of AI and software. I’ll give you the tools to sift through the noise of funding advertisements and spot the real opportunities tha…
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Eliminating $20K in Credit Card Debt: A Step-by-Step Guide to Financial Freedom
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What if I told you that you could eliminate all your credit card debt in just 12 months? In this empowering episode of Lateral Money Moves Podcast, I reveal my personal journey of paying off $20,000 in credit card debt within a year and share the exact steps you need to replicate my success. Maintaining a strong credit score and a well-rounded cred…
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Leveraging Competition: Transforming Rivalry into Business Growth and Mentorship
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Ever felt blindsided by competition at a networking event? I did, and it's a game-changer for how we show up for our businesses. Tune in to the Lateral Money Moves Podcast as I unpack a personal story from a recent Liberty Credit Experts event where unexpected rivalry turned into a powerful lesson. Discover how I shifted from an emotional reaction …
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Revamping Workflows for Effective Product Launches
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Ever wondered why simply throwing money at business problems doesn't yield lasting solutions? Join me on this solo episode of Lateral Money Moves Podcast as I uncover foundational strategies that can truly transform your business. From mastering bookkeeping and funding strategies to leveraging the latest in AI and software, I'll share actionable in…
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Breaking Down Business Funding Myths and Maximizing Benefits
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Ready to uncover the hidden tactics that can transform your business operations? This episode of the Lateral Money Moves Podcast promises to equip you with the essential tools and strategies for elevating your business. From debunking the myths behind flashy funding ads to revealing how to smartly select the best credit cards for your business need…
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Turning Adversity into Entrepreneurial Advantage
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Ever felt blindsided by an unexpected challenge in business? I sure did at a recent networking event hosted by Liberty Credit Experts, where I unexpectedly faced accusations of pushing my credit repair services. In this episode of the Lateral Money Moves Podcast, I share this eye-opening experience to underscore the importance of knowing your compe…
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Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity…
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How to Engage Your Audience in a Creator Economy
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In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of pr…
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265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures
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Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …
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Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution)…
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The Art & Science of Conversion Copywriting
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In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understan…
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How AI Uses Personalization to Boost Gym Engagement
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More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how t…
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How to Craft Messaging that Builds Trust in Health Marketing
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As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspect…
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Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, sp…
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As we wrap up season one of The Wellness Creator podcast, we look at the current wellness trends that you need to know to have success in your business. Key Points From This Episode: • The role that YouTube could play in the growth and expansion of your business. • Exploring the value of having content on multiple platforms. • What we can learn fro…
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Inclusivity and Authenticity in B2B Content Creation
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In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first format…
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264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗…
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Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…
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Today's episode is about copywriting and the importance of the words that you use in your marketing as a way of conveying the value that you sell and share with your audience. We are thrilled to host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the current state of copywriting in the wellness industry. We learn about the importa…
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The Challenges of Being an Agency Copywriter vs. Freelancer
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In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and …
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A Convert Kit Insider Shares What's Working with Email Marketing
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As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account …
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In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips …
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Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal …
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Unleashing the Power of Affiliate Marketing with Emmet Gibney
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Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the wor…
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Future Trends Shaping B2B Fitness & Wellness
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In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of sc…
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Why Online Yoga Teachers Need to Choose a Niche
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This just might be the most counterintuitive thing we've ever said. In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do. Key Points From This Episode: What does it mean to niche down The financial benefits of doing so The flexibility that nich…
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10 Ways to Make Money Online as a Yoga Teacher
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In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship. From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you. Each method offers varying levels of income potential and scalability, catering to different stages of…
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Building Client Bonds Beyond the Portfolio
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As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview).…
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From Dancer to Entrepreneur with Hannah Teutscher
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Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry. Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started he…
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In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online. We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more. Key Points F…
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In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content. When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences. Listen in to learn other importan…
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Crafting Dazzling Copy from Dull Industries
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If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communicatio…
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Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga. Tuning in, you’ll hear all about our guest’s background an…
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In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities. We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire. We also highlight the differences in engagement dynamics between various types of p…
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In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform. Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded…
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Fusing Branding & Marketing to Drive Influence
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If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on buil…
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263: Using Real Human Connections to Achieve Exceptional Success... Doug Brown of CEO Sales Strategies
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Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, In…
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Online Support for Women in Menopause with Sara Eker
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Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to fe…
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In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them. Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all. We also provide practical alternatives grounded in our extensive knowledge of the wellness indus…
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Teaching Online in 2024: What You Need to Get Started
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In this episode we’re simplifying the process to get started teaching online. Listen in to hear the essential equipment you’ll need such as digital cameras and microphones. Additionally, we’re giving you our insight into branding elements like fonts, logos and colors and what to prioritize. These tips encourage a practical, action oriented approach…
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Why I Rebranded the Podcast... and what to expect
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After three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it). ***** For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter. For proven copywriting for…
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Achieving Success in the Wellness Tech Industry
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Starting a new role as VP of Marketing for WellnessLiving, Nadia Milani knew she needed a solid strategy to 'prove herself' in 90 days. In this impactful interview, Nadia tells how she crafted 30-60-90 day blueprint for her new role - plus the ways effective leadership, quick wins, and fostering trust all played major roles. This episode is a goldm…
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YouTube Trends in 2024 with Meredith Marsh
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Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel. We sit down with Meredith today to talk about her business journey, mastering t…
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Design Your Membership So It's Never Boring
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In this episode we discuss strategies for designing engaging and dynamic memberships. Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer. Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model. Key Points From This Episode: Me…
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In this episode we discusses strategies for wellness creators selling online memberships. We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive stra…
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How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing. *** Ins…
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