The ActiveCampaign Podcast is all about marketing automation. Each episode is filled with timely marketing strategies and automation how-to expertise to put your small business on autopilot. If you're looking to get more accomplished in your business by doing less this is the podcast for you and ActiveCampaign is the perfect platform.
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This is Growth Decoded, a show that helps you grow your business by figuring out the customer experience — one topic at a time. As a show we embrace the modern Multimedia landscape so this show can also be seen in a visual format on the ActiveCampaign Youtube page or at ActiveCampaign.com/resources/growth-decoded
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This show has been running since 2016 and naturally has evolved as the business, Intentionally Inspirational, has since that time as well. Jason primarily talks to expert guests about their unique journeys in entrepreneurship. This covers the crucial mental aspect, the marketing strategies that they have used to find success, and it carefully examines the motivational endurance that is necessary to sustain a successful business in the crazy world of entrepreneurship. Jason also occasionally ...
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The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
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The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
10:30
10:30
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Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes. ************************ Timestamps: (00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in t…
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Growth Marketing with Nick Malekos, SEO Manager at LearnWorlds #100
55:36
55:36
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55:36
In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more. ************************ Timestamps: (00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick’s background. (0…
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Criteria-based Content with Allison Smith, Sr. Content Marketing Manager at Netradyne #99
34:52
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In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more. ************************ Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24)…
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Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98
36:05
36:05
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36:05
In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more. ************************ Timestamps: (00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias’s background. (03:18) …
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Fireflies.ai Product-Led Growth Journey with Krish Ramineni
28:50
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In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…
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Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97
36:09
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In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more. ************************ Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03…
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Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96
40:35
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In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more. ************************ Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lesson…
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The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95
45:34
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45:34
In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more. ************************ Timestamps: (00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is ins…
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Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
37:09
37:09
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37:09
In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Chal…
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Content Optimization Process with Ben Kazinik, Director of Content at Mayple #93
43:52
43:52
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43:52
In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben’s background. (03:45) - What is M…
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Successful SEO Programs with Ben Goodey, Founder & Creator of How the F*ck #92
46:09
46:09
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In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more. ************************ Timestamps: (00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben’s background. (06:14) - What is How the F*ck? (07:52) - Is the…
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Content Strategy with Elena Luchita, Head of Content and Brand Marketing at Maze #91
40:59
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In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more. ************************ Timestamps: (00:00) - Intro (00:58) - Who is Elena Luchita? (01:53) - Elena’s background…
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Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
37:16
37:16
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In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more. ************************ Timestamps: (01:10) - Who is Abhay Singh? (02:01) - Abhay’s background. (04:00) - What is Mesh? (06:12) - Performance enablement at HR. (06:52) - Abhay’s biggest…
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Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89
37:07
37:07
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37:07
In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more. ************************ Timestamps: (00:00) - Intro (00:55) - Who is Eda Kavlakoglu? (01:42) - Eda’s background. (06:08) - Eda’s learnings at IBM. (09:13) - Biggest challen…
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Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
49:39
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In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more. ************************ Timestamps: (00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris’ background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08…
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Marketing Leadership with ActiveCampaign CMO Shay Howe
36:57
36:57
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In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…
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In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry. ************************ Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO …
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Increasing B2B Demo to Deal Win Rates with Mor Assouline
51:12
51:12
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In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ● The process Mor used to scale a B2B company in sales from
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
1:08:34
1:08:34
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In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ● How to apply creative ideas in B2B advertising (2:43) ● How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ● Should B2B compa…
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Introducing GrowthWaves: A Newsletter on B2B Growth
11:49
11:49
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In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves. To enjoy the paid version for free, you can: 1) Comment 'GrowthWaves' in this post 2) Send George a DM on LinkedIn with your email so we can add you manually on Beehiiv Only 100 seats are available (in total). **********…
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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
59:51
59:51
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In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…
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Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
39:42
39:42
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In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more. ************************ Timestamps: (00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie’s background. (04:19) - What mak…
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In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies. ************************ Timestamps: (00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Medi…
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In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT. ************************ Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist …
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Podcast Platforms In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more. ************************ Timestamps: (01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) …
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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
33:31
33:31
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In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…
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Ep #151: How to Segment When you Have 20 Million Users w/ Jessica Gilmartin, CMO of Calendly
35:26
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In today’s episode of the Marketer’s Journey, I interview Jessica Gilmartin, CMO of Calendly. You’ve probably used Calendly to book meetings, appointments and organize your busy schedule- but how does Jessica juggle their astounding 20 million users? We dive into that today while tracing Jessica’s nontraditional route to CMO from investment banking…
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Ep #150: How Harri is Using ABM to Move to Enterprise w/ CMO Jennifer Ravalli
33:23
33:23
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In this episode of the Marketer’s Journey, host Randy Frisch sits down with Jennifer Ravalli, CMO of Harri. Jennifer is an award-winning executive who is passionate about HR tech. During her year at Harri, the company has been rapidly growing, which has meant that Jennifer has had to create clear frameworks for determining their best-fit market and…
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Content Prioritization with Tania Miranda, Head of SEO at Recruitee #86
51:50
51:50
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In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda, Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more. ************************ Timestamps: 02:01 Who is Tania Miranda? 02:54 Tania’s background. 05:54 What is Recruitee? 07:33 Should hiring be a collaborative process? 09:31 T…
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Ep #149: Why BDRs Belong Under Marketing w/ Susan Beermann, CMO of Contentstack
34:09
34:09
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Welcome back to The Marketer's Journey! In this episode, Randy sits down with Susan Beermann, CMO at Contentstack. As a three-time CMO and former salesperson, Susan brings years of expertise to the table and has worked to build Contentstack’s marketing team from the ground up. Today the team has over 50 people, and Susan is a leader who wants to ke…
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Technical SEO with Brian Shumway, Director of SEO Product at Upwork #85
37:44
37:44
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In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more. ************************ Timestamps: (01:54) - Who is Brian Shumway? (02:35) - Brian’s background. (04:03) - What is Upwork? (06:21) - Brian’s learnings. (08:56) - Unique challenges regar…
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Ep #148: Can a Bot Deliver Trust & Confidence? w/ Peter Mullen, CMO of Interactions
35:12
35:12
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In this episode of the Marketer's Journey, I had the pleasure of interviewing Peter Mullen, CMO of Interactions. With a background in communications and tech, including his time at Netflix during their CD-mailing era, Peter's expertise has been shaped by his journalism roots. Today's episode revolves around the central theme of communication, a vit…
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The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
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46:12
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In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more.. ************************ Timestamps: (00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca’s background. (05:25) - Is there a future for SEO? (07:44) - What is H…
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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content
25:54
25:54
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In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…
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Programmatic SEO and Conversion Optimization with Ryan Prior, Head of Marketing at Modash #83
41:27
41:27
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In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more. ************************ Timestamps: (00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan’s background. (03:53) - What is Modash? (07:55) - Overview of Modash’s SEO …
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Ep #147: Why Sales Leaders make Great CMOs w/ Caroline Goles, CMO of Pax8
35:06
35:06
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Welcome back to The Marketer’s Journey. In this episode, I interview Caroline Goles, CMO of Pax8. With an impressive reach, Pax8 collaborates with a staggering 30,000 partners, all the while catering to the needs of a customer base totalling 500,000. Caroline manages a team of 65 marketers serving 17 markets, and uses her background in sales strate…
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B2B Conversion Copywriting That Drives Revenue with Eden Bidani
32:42
32:42
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In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…
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Content Strategy with Bernard Meyer, Sr. Director of Content & Creative at Omnisend #82
52:36
52:36
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In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more. ************************ Timestamps: (02:04) - Who is Bernard Meyer? (03:27) - Bernard’s background. (06:09) - What is Omnisend? (08:03) - Connection between c…
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Ep #146: Data & Determination: A CMOs Billion-Dollar Impact w/ Alyssa Hall, CMO of CDI
34:05
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In this episode of the Marketer’s Journey, I interview Alyssa Hall, CMO of CDI. Alyssa has never worked in the same industry twice and pivoted from roofing and manufacturing when she joined CDI. CDI is an I.T. integration company that has experienced tremendous growth, expanding from $250 million to $1 billion in revenue in the past couple years. A…
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Why I Closed My Marketing Agency (and what's next for me)
11:01
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In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…
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Brand Impact on Organic Search with Gaetano DiNardi, Growth Advisor #81
43:55
43:55
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In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more. ************************ Timestamps: (01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano’s background. (06:30) - Gaetano’s learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2…
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Video Content Strategy with Sam Oh, VP of Marketing at Ahrefs #80
43:39
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In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more. ************************ Timestamps: (01:54) - Who is Sam Oh? (02:38) - Sam’s background. (05:35) - What is Ahrefs? (06:36) - Sam’s first steps with Ahrefs. (07:52) - Sam…
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Ep #145: The One Marketing Play That Helped Salsify Scale to Over $130M ARR, w/ Rob Gonzalez, CMO of Salsify
38:00
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On this episode of The Marketer’s Journey, I’m joined by Rob Gonzalez, CMO and co-founder of Salsify. Rob is an ‘accidental CMO,’ with a background in engineering and product management and design. He took on the role of salesperson when he and his co-founder started Salsify and from there, eventually scaled the marketing plan to keep up with Salsi…
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Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
45:24
45:24
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In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …
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In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google’s SGE, upcoming changes in search, and more. ************************ Timestamps: (01:38) - Intro (02:14) - SGE overview. (03:42) - Episode topic. (04:16) - Minuttia’s stance regarding upcoming changes in search. (04:40) - Fact #1: Google needs…
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The future of SEO with Neil Patel, Co-Founder at NP Digital #79
42:57
42:57
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42:57
In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more. ************************ Timestamps: (01:53) - Who is Neil Patel? (03:20) - What is NP Digital? (04:19) - NP Digital global expansion. (05:58) - Neil’s thoughts on generative AI. (…
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Ep #144: Growing Beyond $1 Billion in Revenue w/ Bryan Law, CMO of ZoomInfo
31:06
31:06
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On this episode of The Marketer’s Journey, I sit down with Bryan Law, CMO of ZoomInfo. As the CMO of an organization that does over a billion dollars in revenue, Bryan brings unique insight into how to continue to achieve a high level of growth and lead a large team of marketers to success. We discuss consistently looking for new opportunities for …
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
25:43
25:43
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25:43
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…
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Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78
48:45
48:45
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In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more. ************************ Timestamps: (01:53) - Who is Laura Paskauskaite? (03:11) - Laura’s background (05:01) - What is Surfshark? (07:07) - How do you approach SEO f…
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