Not your average revenue podcast; Ashley & Katrine’s Infinite Revenue Playlist is your new work bestie. Through conversations with other women in the revenue space, Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros. Maybe you’ll learn a little, cry a little, laugh a little, have an epiphany, or at the very least, get a killer playlist to listen to while you work. Being a woman in this industry ...
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Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). Learn tales from the early days of content marketing, customer testimonials, database marketing, and more. Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time.
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2 Pizza Marketing is a series of conversations with marketers working on small teams to create success, learn from failure, and stay sane. The stories you'll hear are relatable, honest, and packed with solutions to help anyone wading through the mess of marketing at an early-stage company. Episodes launch weekly. Hosted by Melissa Moody (Previous Co-founder and CMO at Gated) and Ashley McGovern (Head of Content at Realync).
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This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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Partnering with Creators for Effective B2B Content with Lauren Giovannetti (Stan)
36:18
36:18
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Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfu…
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How to Craft Killer Speaker Proposals and Learn How to Present Better with Kristi Fickert (Realync)
35:55
35:55
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35:55
Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all! They discuss: - How to balance brand evangelism at speaking events - How to craft killer speaking proposals - How to reduce onsta…
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Hiring the Right People Starts with Removing Unconscious Biases
51:24
51:24
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Hiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals? Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women an…
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Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)
40:14
40:14
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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: His work at AudiencePlus on the innovative event Goldenhour His newsletter The Lonely Marketer: on the emotional and tangible struggles of be…
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Addressing Toxicity & B2B Marketing Woes with Devin Bramhall (Animalz)
36:58
36:58
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36:58
Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice. And of course, they circle back to marketing, with Devin offering insights i…
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A Sales Leader With A Crush On Marketing With Laura Erdem
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Today’s guest is a ‘sales leader with a crush on marketing”. Welcome to the stage Laura Erdem, all the way from Copenhagen! Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. While La…
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Unleashing Great Video on Fast-Growing B2B Teams with Rayna Van Beuzekom (Commsor)
36:21
36:21
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36:21
We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: "Retention editing" and early days of B2B video The foundational importance of storytelling, authenticity, and building trust in B2B video Wha…
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Pizza Bite: Want to Meet Other Small-Team Marketers?
3:19
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Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network. How it works: 1. Sign up 2. Get a matched with a marketer on a monthly basis 3. Meet up with your match and chat all things marketing for 30 minutes It's free! Sign up now: https://matcha.so/c/2p…
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Hacking Productivity as a Small-Team Marketer with Dmitry Shamis (HubSpot)
38:58
38:58
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Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur. Tune in to hear Dmitry share practical tips on: Systematizing processes for experimentation Tackling random acts of marketing Reminiscing on HubSpot projects Transitioning to solopreneurship Fo…
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Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories. Learn more about Nut T…
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You Get What You Give: Sales Enablement With Paty Araiza
42:25
42:25
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If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there). But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to in…
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It's not everyday that you're joined by "The GTM People's Champion". And luckily, that's exactly who today's guest is, Corrina Owens. Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the…
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How Speargrowth increase revenue by including partners in events
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29:34
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Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…
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Reviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)
7:43
7:43
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Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands. — Scotch Tape — Chili Piper — Barstool — Commsor Learn more about Nut Tree: https://nuttr.ee/ Support the Show.…
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Making Software Buying Easier with Reviews, Interactive Demos, Pricing Pages, and Communities with Bobbi Steward (Revyse)
30:40
30:40
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30:40
Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. Plus, they tackle topics…
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Combatting Biases and the Scarcity Mindset With Christina Brady
54:01
54:01
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54:01
According to Christina Brady, women, especially at work, can possess a scarcity mindset. And there is a reason. Women tend to protect "what they have". It stems from being biologically wired to grow and nurture. So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for on…
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Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)
31:20
31:20
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31:20
A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including: How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well Understanding the …
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Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)
44:00
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44:00
Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss: - The traits of a versatile 'full-stack' marketer - Collaborating with cross-functional teams - Contrasting success metrics …
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How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis
1:31:11
1:31:11
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Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…
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The Best Sellers Are Multifaceted With Mafalda Johannsen
51:22
51:22
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It's tough out there as a seller right now. So what can you do to stand out? According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you …
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Protecting Revenue by Building Your Brand with Elizabeth Hague
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44:01
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If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode. You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies. She's also on the advisory board of Morning Brew's Learning Center - and a new mom w…
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Cyclical Bodies in A Linear World - With Danielle Keiser & Haley White
1:05:11
1:05:11
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Happy International Women’s Day! March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality. This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted …
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Building a Social Media Strategy and Supporting the Founder Brand Strategy with Bella Rose Mortel (beehiiv)
31:24
31:24
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31:24
Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. In this episode, learn how to: Nail down your brand's voice Embrace experimentat…
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Breaking Barriers: Founding Uncapped with Zoya Segelbacher
42:13
42:13
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42:13
Only 15.7% of founders in North America are women. Our good friend Zoya Segelbacher joins that small percent of women this week as she formally announces the launch of her company, Uncapped. Uncapped is a sales platform designed to bring more diversity into tech sales and improve sales rep retention by providing networking opportunities and B2B sal…
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Marketing to Marketers with Ryan Narod (Mutiny)
34:54
34:54
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Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: Tapping into the curiosity of m…
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Part One | Building Trust With Your CEO & Alignment on Marketing's Role (with Blame It On Marketing Podcast Hosts)
31:28
31:28
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31:28
The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs. Tune it to hear about: - How to build trust with your CEO - What i…
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Recruiting a First-Time Marketer and Establishing a Marketing Budget from Scratch with Ashley Kent (Clear Start Creative)
40:25
40:25
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40:25
When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. Learn more about: - Building a marketing budget from scratch - Perspectives on the role of a first-time marketing hiring - The …
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Professional Wing Woman: Winning Business By Making Real Connections With Shaena Harrison
47:04
47:04
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47:04
Have you ever heard of a "Professional Wing Woman"? Until meeting Shaena Harrison, we hadn't either. But given it's Valentine's Day, a day all about connection, we figured it would be a great time to figure out what exactly it means. On this weeks episode, Shaena Harrison breaks down how she became the tech spaces's go-to "Professional Wing Woman".…
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Uncovering New Audiences as You Grow with Jesse Friedman (Tremendous)
33:09
33:09
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33:09
Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous. His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: - Reporting directly to founders (both COO and CEO) - Growing into a bigger…
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How they won a larger client together - Duo Strategy and PBLC Media
49:14
49:14
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Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …
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Roundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & Justuno
41:03
41:03
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41:03
Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storyte…
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Creating Successful Case Studies with Marina Krivonossova (ReTold)
31:51
31:51
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31:51
Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat. Tune into topics like: How to approach creating a case study Should you outsource case study creation? How do you distribute a cas…
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A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack
56:35
56:35
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56:35
Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…
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How This AE Hit President's Club in 2023 With Christie Young
56:31
56:31
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56:31
Selling in the tech space in 2023 was an incredibly difficult job. Some reports show only 28% of sellers actually hit quota. Yet, cohosts Ashley and Katrine had the opportunity to sit down with Christie Young, an Account Executive (AE) who not only hit her ramping new hire quota - she went on to hit a fully ramped sellers quota to qualify for Presi…
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Amping Up Local Presence with Teddy Cheek (The Escape Game)
32:20
32:20
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32:20
Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek. It's an episode packed full of specific ideas for you, on topics such as: Hiring a designer first Creative hyper-local marketing strategies (incuding OOH) Their hand-created Digital Diagnostic Score, which blends their loc…
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Building Brand Partnerships and Influencer Marketing Campaigns with Jaclyn Fried (Pvolve)
32:21
32:21
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How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve. In this episode, you'll learn: How Pvolve started off as a seven-person team How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston How you…
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Pizza Slices: Landing a Sponsorship With Chili Piper!
15:01
15:01
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In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper. Ashley talks about: 1. The journey to landing a partner with one of the most recognized B2B brands 2. The decision behind monetizing 2 Pizza Marketing 3. How Melissa and Ashley structure their ad proposal for potential spon…
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Using Video In Your Sales Outreach With Bethany Stachenfeld
44:28
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44:28
There is a TON of noise in the world of selling. To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting. Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Beth…
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Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)
51:46
51:46
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Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers. He and host Melissa Moody chat about: The fundamentals of positioning for fast growing tech companies (and everyone el…
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Teaching Ladies How to Get Paid (& other things) With Ashley Louise
51:11
51:11
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We're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money. Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" A…
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Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)
36:55
36:55
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Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about: why early stage marketr…
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Repurposing Your Content More Effectively with Jay Desai (Founder of SummarAIze)
34:05
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Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats. Learn more about Nut Tree: https://nuttr.ee/ Support the Show.…
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Delivering Mission-based Marketing with Alex Schulte (Climate Film Fest NYC)
38:44
38:44
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Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including: Finding the between delegating and owning things so they don't drop Alex's newest project: Climate Film Fest NYC Why marketers decide to get involved in a …
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Finding Your Way through a Pivot with Connor Kunz (CareSwitch)
27:59
27:59
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27:59
In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated. You're going to hear the two discuss the nitty-gritty of what it looks like: when you pivot to an entirely new sales model when you pivot to a new …
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Building from 0 to Awesome in 60 Days with Adam Shaw (Marketing For Founders)
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33:44
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So many marketers find themselves as the first marketer... or even the first everything at a startup. Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same. Host Melissa Moody an…
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How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection
1:12:08
1:12:08
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This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…
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Qualifying Companies When You're Job Searching (Pizza Bite)
9:24
9:24
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9:24
Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal. Support the Show.By Melissa Moody, Ashley McGovern
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Spotting Killer Campaigns on Black Friday (Pizza Bite)
6:56
6:56
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Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from: - Beis - Patagonia - Katelyn Bourgoin Support the Show.By Melissa Moody, Ashley McGovern
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Creating BOFU Content the Right Way with Lashay Lewis (Authority Plug)
32:58
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Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about: - Her approach to creating bottom of funnel content - How to use her content marketing dashboard to consolidate content - Why feature mapping is …
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Combating Toxicity at Work and on LinkedIn With Zoe Hartsfield
54:12
54:12
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Welcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist! Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. Zoe is an advisor, keynote speaker, and content creator. Sh…
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