Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more. ...
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Dentists face numerous regulatory and liability issues, and keeping up with them can be daunting at best and career ending at worst. Join host Duane Tinker (AKA "The Toothcop") as he tackles these critical issues, offering valuable insights and easier solutions to apply at your dental practice.
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nationās top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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The Most Fun Therapists Can Have While Listening to a Podcast About Technology. Rob and Roy discuss how mental health clinicians can utilize technology to improve their practice and cover practice management, internet marketing, telehealth, HIPAA, ethics, and more!
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The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of ā and ...
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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It's business owners talking shop! Hosted by and featuring growth-minded small business entrepreneurs, The Parker Web Partner Show is a podcast for creative agencies, digital marketing firms, and website hosting companies looking for creative solutions. Join us for insights, ideas, and a problem-solving roundtable - with a few laughs along the way.
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Weekly doses of strategy and advice for mental health professionals building a practice the smart way. Non-Texans welcome! Kate Walker, Ph.D. LPC, LMFT from #counselorsdontquit Blog and Kate Walker Training You Tube Channel reveals all of her practice and practice side-hustle strategies, clinical techniques, and killer marketing tips and tricks so you can be ahead of the curve with your mental health practice. Discover how you can create a mental health practice that works for YOU so you can ...
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Are you curious about how the healthcare industry is changing? Look no further than ChalkTalkJim, the podcast that brings together experts from across the healthcare system to discuss their business models and share insights on everything from payer models to life sciences, med-tech, and health IT. With Chalk Talk Jim, you'll learn about product and service innovation in healthcare and discover how to innovate and thrive in this complex industry. Don't be intimidated anymore ā tune in to Cha ...
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Adit Is the only Dental Practice Software that integrates Calls, Text, Emails, patient Forms, Online scheduling, Analytics, Reviews, Payments, and more All in one place! https://www.adit.com
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1
Get Social Health with Janet Kennedy
Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
Get Social Health is a program about social media and how itās being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You'll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educat ...
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98 The Power of Mental Health Networking: Lessons from My Conversation with Mark Tovar
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Ever wondered if introverts can truly master the art of networking? Join us as we uncover the remarkable journey of Mark Tovar, a Chippewa from Central Michigan University, who transitioned from introversion to becoming a networking powerhouse. Mark shares his transformative experiences and practical tips for therapists looking to enhance their netā¦
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#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
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Tune-in to Ignite as Cardinalās CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfoā¦
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Finding your niche isnāt just about picking a specialtyāitās about claiming your space in the world and saying, āThis is what Iām known for!ā š Fast forward to a year from now - how do you want people to talk about you at dinner parties, in boardrooms, or over cocktails? Are you the Hormone Hero, the Digestive Detective, or the Fatigue Fighter who ā¦
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97 Choosing the Right Online Supervision Course: A Peek Behind the Curtain
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Are you struggling to find a supervision training course that genuinely delivers value? Discover the secrets to choosing the right 40-hour supervision course and avoid the traps set by some providers who profit from missed deadlines. Learn from Dr. Kate Walker's extensive experience in both face-to-face and online training environments, and get essā¦
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1
Whatās Old is New Again with Digital TV Ads
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Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on ā¦
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1
HIPAA Compliance and Digital Innovation: Insights from Aaron Burnett
29:26
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Send us a Text Message. Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group. In this episode, Aaron discusses the challenges and opportunities in healthcare marketing under new HIPAA guidelines. Learn about the impact of recent HIPAA changes, the importance of first-party data, and ā¦
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#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare
21:51
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Cardinalās Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently jā¦
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216: Building a Practice By Creating Powerful Moments
22:28
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Imagine this: Your clients walk through your doors and immediately feel seen, valued, and cared forāevery single time. āØ Now imagine how those meaningful, consistent interactions could transform your practice into one thatās not just successful, but truly exceptional. Thatās what todayās episode is all about! Iāve been diving into The Power of Momeā¦
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96 Supervisor Training Certification: How to Avoid the Pitfalls of Agency-Paid Supervision
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Ever wondered if your supervisor training is truly yours to keep, or if your employer has more control than you think? Join us, Dr. Kate Walker, as we unravel the complexities and boundaries of LPC and LMFT supervisor training in Texas. This episode promises to equip you with best practices for navigating the murky waters of employer-funded traininā¦
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#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth
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This week on Ignite, HonorHealthās Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, booā¦
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1
215: The #1 Secret for Getting More Reviews and Testimonials
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Ever feel like those five-star reviews are just too hard to pin down, no matter how great your services are? š Whether youāre running a brick-and-mortar clinic or a virtual practice, those glowing reviews with 5 gold stars are what help your business stand out from the rest! š¤© Now, I know what youāre thinking: āHow on earth do I get people to leaveā¦
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95 Effective Supervision Examples: Moving from Fearful to Confident Supervision
22:33
22:33
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Unlock the secrets to becoming an exceptional supervisor in mental health with insights from Dr. Kate Walker. Discover the transformative power of formal evaluations and assessments and why skipping these crucial tools can hinder effective supervision. Hear firsthand about the origins of the 40-hour LPC and LMFT supervisor training course in Texas ā¦
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1
Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn
17:13
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LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option ā it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedInās algorithm likes to promote. In this episode of the DrMarketingTips Show, hosts Jennifer and Coreyā¦
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1
From Audiology to AI: Sandie Dela Cruz on Healthcare's Digital Transformation
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Send us a Text Message. Discover the evolving healthcare landscape as Sandie Dela Cruz shares her journey from audiology to spearheading digital solutions in the medical device industry. In this episode, Sandie discusses how her early experiences in audiology and operational excellence laid the groundwork for her medical device industry role. She dā¦
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#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive
22:24
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Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating markā¦
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214: Finding Inner Strength When Youāre in the Messy Middle
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Life has been throwing some real curveballs my way recently. Imagine this: four of my amazing employees had to leave ā two because of some really unfortunate circumstances and two I had to let go. Now, Iām juggling everything solo at my brick-and-mortar biz, and let me tell you, my courage muscles are getting quite the workout! šŖš
You know me, Iām ā¦
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94 How to Set Counseling Rates: Strategies for Building a Successful Therapy Practice
21:48
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Ever wondered how to set client rates that reflect your true value as a therapist? Discover the secrets to crafting the perfect pricing strategy with Dr. Kate Walker, as we unlock the complexities of setting client rates in private practice. Learn why traditional pricing models might not fit the counseling profession and understand the pivotal roleā¦
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#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends
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In this episode, Cardinalās Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how thā¦
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213: Effective Support Options for Cancer Patients
20:02
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Many years ago, my daughter was diagnosed with terminal bone cancer. Yes, it was as devastating as it sounds. š But through a miraculous turn of events and a supernatural miracle, she overcame the odds and her journey led me to become passionate about how to help the body become strong and resilient, despite the odds. šš¼ But I learned that time is ā¦
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In this episode of the Parker Web Partner Show, Darryl Parker talks with Jim Gorham from HIPAAtizer about providing HIPAA-compliant solutions for web developers and agencies. Jim shares his transition from being a pharmacist to the business world and explains the importance of HIPAA compliance in handling protected health information (PHI) on websiā¦
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93 Navigating the Therapy Call: Reduce Client Anxiety and Set Clear Expectations
23:35
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Are you ready to transform your summer slump into a season of growth and preparation? Join us for an insightful coaching session with Dr. Kate Walker, where we uncover essential strategies to elevate your therapeutic practice ahead of the bustling fall season. From increasing client contacts to reducing phone tag and securing first appointments, Drā¦
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1
Hiring Struggles at Your Practice? Sync Up Your HR & Marketing Teams
16:09
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The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 202ā¦
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1
From Lab to Market: Navigating Diagnostics and Regulation with Andrew L'Huilier
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Send us a Text Message. Andrew L'Huillier, a leader in the diagnostics industry, joins us to discuss his work on groundbreaking diagnostic products. Learn about the challenges and opportunities in regulatory compliance, drug discovery, and the implementation of cGMP guidelines. Discover how precision medicine is revolutionizing healthcare and improā¦
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#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap
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In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end markeā¦
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212 - How to Avoid HIPAA Violations in Your Practice
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You donāt know what you donāt know. And nothing could be truer when it comes to ensuring your HIPAA policies are up-to-date and your practice is compliant with the loooong list of requirements. Itās one thing to be proactive and try to ensure your patient data is protected, but what happens when your work email gets hacked or you have an employee tā¦
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92 Mastering Client Conversion: Key Strategies for Therapists
31:12
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Ready to transform your private practice during the slow summer months? Join Dr. Kate Walker in this empowering Summer Boot Camp coaching session as she shares actionable strategies to prepare your practice for the high-demand periods of September and January. You'll learn how to harness key performance indicators (KPIs) to attract more clients andā¦
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211: Turning Setbacks into Comebacks with Dr. Jarod Ward
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Imagine dedicating yourself to your dream career, pouring your heart and soul into your practice, only to have the rug pulled out from under you, just when you finally hit your stride. Maybe you've had the gut-punch of sudden job loss or watched your business take an unexpected tumble, leaving you scratching your head and wondering, "What happenedā¦ā¦
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91 Six Strategies for Expanding Beyond the Therapy Room: Harnessing Therapy Technology, Clear Messaging, and More!Ā
50:36
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What if you could transform your professional path and secure a successful speaking career simply by understanding your niche? Join us in this episode, where Cindy, the inspiring mind behind the YouTube channel "Forgetting Freud," shares her journey from therapist to renowned speaker. She opens up about how addressing the topic of grief helped her ā¦
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1
Empowering Employers as Changemakers: Transforming Healthcare Through Direct Partnerships with Nick Stefanizzi, CEO of Northwell Direct
38:41
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Send us a Text Message. In this groundbreaking episode, Nick Stefanizzi, CEO of Northwell Direct, explores how employers can become powerful catalysts for change in the healthcare system. Discover how direct partnerships between employers and healthcare providers can transform care access, quality, and affordability. Learn about the unique positionā¦
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1
Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!)
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A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized diā¦
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Welcome to another insightful episode, where we delve into a unique aspect of Polycystic Ovary Syndrome, or PCOS. The number of women being diagnosed with this condition is alarming which is why we are taking a deeper look at how to spot PCOS before it becomes a bigger problem. š But first, letās define PCOS. PCOS is a hormonal disorder characterizā¦
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#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success
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In this episode of the Ignite, Cardinalās Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! Youāll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in ā¦
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Part 3: Walking Through a Corporate Integrity Agreement with Duane Tinker
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In this episode of Talking with the Toothcop, Duane Tinker walks you through an actual corporate integrity agreement (CIA) involving a pediatric dental practice. Discover the critical elements of a CIA, including compliance programs, training, claims review, and overpayment reporting. This is crucial information to learn how to navigate CIAs and prā¦
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90 Unlock Your Success with Online Course Creation Tools: A Guide for Therapists
17:33
17:33
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Have you ever wondered how you can expand your reach and boost your income without adding more hours to your workweek? Join me, Dr. Kate Walker, as I recount my transformation from creating DVD training series to launching successful asynchronous online courses tailored for therapists and counselors. Discover the incredible benefits of digital contā¦
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1
How to Use Advisory Boards to Rapidly Grow Revenue
28:05
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In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how ā¦
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I remember sitting behind my desk in a big, empty office, feeling overwhelmed with the amount of work I had to do. As a solo practitioner, I knew I needed to hire help but the thought of adding the extra expense felt completely overwhelming. š¤ I finally broke down and hired someone but she just couldnāt keep up so I not-so-professionally let her goā¦
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#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with CEO of Spark Health Advisors, Lindsey Kratzer
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In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinalās Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. Youāll gain insights into developing and implementing successful āland and expandā sā¦
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Part 2: CIAs and the OIGās Focus On Compliance
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In this episode of Talking with the Toothcop, we dive deeper into corporate integrity agreements (CIAs) and discuss the OIGās Focus on Compliance roundtable. If you participate with Medicare or Medicaid, this is crucial information. Learn the importance of a code of conduct, board involvement, and internal audits. Discover how to maintain a low errā¦
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89 Unlock New Income Streams with Clinical Supervision: The Art of Client Load Balancing
28:31
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Can you truly maximize your clinical supervision practice without taking on a massive number of supervisees? What if thinking like a business owner could transform your supervision model into a profitable and sustainable venture? Join Dr. Kate Walker as she debunks the myth that success in clinical supervision means juggling numerous supervisees. Lā¦
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Empowering PAs: Expanding Roles and Opportunities in HealthcareĀ with Brittany Strelow, President of the Minnesota Academy of Physician Assistants
21:27
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Send us a Text Message. Join us for an enlightening conversation with Brittany Strelow, a leader in the PA community with over a decade of experience in primary care and women's health. As the President of the Minnesota Academy of Physician Assistants and adjunct faculty at Butler University, Brittany offers a unique perspective on the evolving rolā¦
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208 ā How to Identify and Leverage Your Natural Strengths
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Ever wondered why some tasks feel like a breeze while others just drain all your energy out of you? š¤ The truth is, you might be struggling because you're focusing on things that arenāt in your āUnique Brilliance.ā Your Unique Brilliance (AKA your Unique Superpower or Zone of Genius) is where your greatest strengths and passions intersect. When youā¦
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#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent
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This week on Ignite, you'll hear expert insights from Cardinalās CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode iā¦
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Part 1: CIAs and How a Compliance Program Can Save Your Bacon
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In this episode of Talking with the Toothcop, we kick off a series on corporate integrity agreements (CIAs) and the importance of compliance programs. Learn what exactly a CIA entails, why you need a compliance program, and how it can protect your practice. Connect with Duane Tinker on LinkedIn and explore Dental Compliance Specialists, your trusteā¦
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88 Mastering Private Practice Management: A Summer Boot Camp for Success
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Ever wondered how you can truly maximize your private practice without burning out? Join me, Dr. Kate Walker, in an eye-opening journey through the Step it Up boot camp, designed to help you achieve a clear return on every investmentātime and money. This episode promises to teach you how to set specific, measurable goals, balance your work efforts,ā¦
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#118 - Marketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew Henderson
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In this insightful episode of Ignite, Cardinalās CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, andā¦
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207 - Effectively Managing Your Time With a Time Audit
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Have you ever felt like your day just slipped through your fingers, leaving you wondering what you actually accomplished? š¤ Maybe you got behind with your patients, had way too many interruptions, and then decided to check out of the craziness by going down the social media rabbit hole. ā¹ļø Well friend, if youāre nodding your head right now, youāre ā¦
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Optimizing Case Acceptance with The Practice Navigator's Sophia Dunkley
39:29
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Don't miss this insightful conversation with Duane Tinker and Sophia Dunkley, a practice management coach specializing in case acceptance. In this episode, Sophia shares her journey to becoming a consultant, highlighting the crucial role of case acceptance in dental practices. She talks about the importance of trust, communication, and her strategiā¦
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87 How to Navigate Supervisor Problems: A Guide for New Graduates
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Embarking on a new journey as a mental health professional can be exhilarating, yet navigating supervisory relationships often comes with its own set of challenges. We wrap up our series by gifting graduates with essential insights into recognizing and addressing red flags in supervisory dynamics. From the importance of the initial supervision sessā¦
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1
Why Patients Think Your Medical Practice is āFakeā (Hint: Itās Your Website)
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In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and promā¦
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From Ambulatory Care to Coaching: A Pharmacist's Unconventional Career Path with Dr. Brooke Griffin
38:18
38:18
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38:18
Send us a Text Message. Dr. Brooke Griffin's career has taken her from ambulatory care pharmacy to the forefront of coaching and consulting for healthcare professionals. In this episode, Brooke shares her unconventional career journey and how she founded Bold Idea Group to help other pharmacists find their unique path. Discover the diverse opportunā¦
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