show episodes
 
Welcome to "HIPAA Compliant Marketing," the podcast dedicated to making your Health Practice HIPAA Compliant now, and future proofed. HIPAA (Health Insurance Portability and Accountability Act) standards are intricate and challenging to navigate. These standards encompass rules and requirements aimed at safeguarding protected health information (PHI) and ensuring its confidentiality, integrity, and availability in healthcare settings. Compliance with HIPAA involves adherence to privacy, secu ...
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Dentists face numerous regulatory and liability issues, and keeping up with them can be daunting at best and career ending at worst. Join host Duane Tinker (AKA "The Toothcop") as he tackles these critical issues, offering valuable insights and easier solutions to apply at your dental practice.
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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Therapy Tech with Rob and Roy

Rob Reinhardt and Roy Huggins

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The Most Fun Therapists Can Have While Listening to a Podcast About Technology. Rob and Roy discuss how mental health clinicians can utilize technology to improve their practice and cover practice management, internet marketing, telehealth, HIPAA, ethics, and more!
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Texas Counselors Creating Badass Businesses

Dr. Kate Walker Ph.D., LPC/LMFT Supervisor

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Weekly doses of strategy and advice for mental health professionals building a practice the smart way. Non-Texans welcome! Kate Walker, Ph.D. LPC, LMFT from #counselorsdontquit Blog and Kate Walker Training You Tube Channel reveals all of her practice and practice side-hustle strategies, clinical techniques, and killer marketing tips and tricks so you can be ahead of the curve with your mental health practice. Discover how you can create a mental health practice that works for YOU so you can ...
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Get Social Health with Janet Kennedy

Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media

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Get Social Health is a program about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You'll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educat ...
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show series
 
Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…
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Unlock the secrets to increasing your practice's visibility and connecting with your clients on a deeper level as Dr. Kate Walker and SEO maestro Jenny Melrose join forces. This power duo offers a masterclass in optimizing your online content to not only reach but resonate with your potential clients. Prepare to be armed with the tools to create co…
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In this episode of Talking with the Toothcop, Duane Tinker chats with Dr. Heather Dawn Lawson Myers, a practicing dentist in Jamaica and the founder of Dental Assisting Made Easy (DAME). Discover the importance of proper dental assisting training and how Dr. Lawson Myers' online platform is filling the gap in dental assistant education. From basic …
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This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…
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If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…
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Are ethical practices and financial acumen at the core of your supervisory role? Join me, Dr. Kate Walker, as we navigate the intersection of ethics and money in the critical task of supervision. Discover how to steer your supervisees through the complexities of clinical work financially, from understanding the ins and outs of taxes to developing e…
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Join Duane Tinker, "The Toothcop," as he engages in a compelling conversation with Michael Gonzalez, an expert in maximizing dental practice potential by leveraging existing leads. Gain valuable insights into effectively converting your current dental practice leads into loyal, long-term patients! Michael shares his proven strategies and tactics to…
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This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient…
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It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…
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Navigating the leap from structured agency work to the exhilarating world of private practice can feel like a tightrope walk over ethical quandaries and financial uncertainties. Jocelyn Aguilar joins me on a journey that traverses these high stakes, sharing her unique perspective as a pioneer in online counseling for Christian women confronting anx…
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Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, an…
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Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…
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Ever felt that twinge of awkwardness when the topic of money arises in your therapy practice? Join us as we strip away the discomfort with my insightful guest, Jennifer, guiding you through the complexities of financial discussions in the counseling room. We're tackling the big questions head-on: How do you introduce your rates with confidence? Wha…
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Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive i…
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How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…
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Embark on a voyage through the transformative landscape of counseling with Dr. Tara Fox from Midwestern State University as our guide, uncovering the often-intricate journey from graduate student to Licensed Professional Counselor associate. In the heart of Texas, where the path to licensure is as sprawling as the state itself, Dr. Fox bestows upon…
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Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…
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Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…
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Navigating the financial and ethical tightrope of side hustles in the counseling field can be as complex as the human mind itself. This episode peels back the layers on the reality that many counselors face as 1099 independent contractors, where the pressure of financial instability can cloud clinical judgment and ultimately impact the quality of c…
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Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…
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Join Duane Tinker as he welcomes Leah Roling, an acclaimed life coach and celebrated author of "Shift" and "Nobody's Coming to Save You." Specializing in dental professionals' growth and success, Leah shares transformative insights aimed at enhancing both personal and professional realms. Embracing the Platinum Rule with Leah Roling: Discover the t…
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If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…
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Embark on a journey to seamless tax management with Dr. Olivia Wedel, a beacon of wisdom in the labyrinth of tax law for professional counselors. Feel the empowerment course through your veins as we dissect the essentials of record keeping, navigate the chasms between 1099 and W-2 positions, and unpack the ethical considerations that are pivotal to…
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Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…
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If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share so…
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As our counseling practices flourish, we're faced with the critical task of balancing ethical standards with the burgeoning demand for our services. This episode promises to guide you through the thorny issues ranging from the use of client testimonials and navigating the pitfalls of Google reviews to ensuring compliance with HIPAA and House Bill 3…
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This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…
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If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…
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Ever felt like business numbers were a beast you couldn't tame? Fear not, because this time, I'm pulling back the curtain on the mystique of financial data, sharing the journey from trepidation to triumph. We'll explore the essential role of financial literacy in business success, using vivid metaphors to illustrate two distinct approaches: the pre…
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Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…
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Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuline Health CEO Frank Gray III shares how Insightly CRM's automation and customization capabilities empower his team to deliver best-in-class neurodiagnostic testing to healthcare providers and patients…
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Unlock the secrets to ethically garnering Google reviews as a counselor with Dr. Kate Walker. This episode promises to guide practitioners through the complex terrain of client feedback, highlighting the importance of respecting professional boundaries while leveraging online tools for business growth. As we walk together, you'll gain insight into …
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Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…
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In today’s SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What does that mean to a seller? And how does the size of the buying committee make selling against the status quo even more difficult? In this episode of Closing Time, Doug Landis of Emergence Capital ch…
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As we charge through the critical midpoint of Q1, I'm here to arm you with strategies for keeping your 2024 goals within reach. Ever felt the drift away from your objectives, especially post-holiday? I've been there, and I'm spilling the secrets to pulling yourself back with fear setting, a technique that doesn't just anticipate obstacles but steer…
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Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closing Time this week to share what he is hearing in the industry as the major SKO themes for 2024 – and the 2023 hangovers we’re still dealing with. You'll learn how to future-proof your sales approach be…
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Alexander Bentley-Sutherland discusses Digital Marketing specifically for Psychologists, Counselors, Therapists and Coaches on the Legendary PsychReg Podcast with Dennis Relojo-Howell. Alexander Bentley-Sutherland and Dennis Relojo-Howell take a huge deep dive into the business of Therapy with detailed, actionable steps those in the Talk Therapy bu…
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Regulated Marketing; How to Overcome the Challenges of the FCA Financial Promotions Regulations to Market Your Investment Services Firm in a Cost Effective and Successful Way. Financial Services Marketing has taken a battering over the past few years, with increased regulation impacting firms ability to proactively advertise to potential new client…
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Let's face it, New Year's resolutions often lead us down a path of high hopes followed by an all-too-familiar sense of letdown. As Dr. Kate Walker, I've been there, but today I'm shedding light on a game-changer that's reshaping the landscape of personal and professional growth: fear setting. Inspired by Tim Ferriss and his powerful TED Talk, I'm t…
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Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…
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Ever wondered how small healthcare businesses tackle the colossal task of HIPAA compliance? I'm Dr. Kate Walker, and I promise to guide you through the labyrinth of conducting an annual HIPAA audit, ensuring you're armed with the knowledge to protect your clients' sensitive information. This isn't just about ticking boxes; it's about understanding …
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Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person i…
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Embark on a marketing odyssey with us and Jenny Melrose, a virtuoso in speaking the language of client growth through SEO and keyword optimization. We dissect the code behind Key Performance Indicators and craft strategies tailored for clients on divergent timelines, from those in dire need to the ones still contemplating. As we map out our journey…
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Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…
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B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect minimal friction, a great experience, and easy access to information to help them make a decision. This is why Josh Fedie founded Salesrach.io - to organize the sales process in a way that makes sense t…
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Embark on a journey to demystify the latest CE requirements for Texas LPCs with me, Dr. Kate Walker, as your guide. I promise, by the end of our discussion, you'll have a confident grasp on the 2024 changes, including the notorious "50% rule." This isn't just another rundown of regulations; it's an in-depth exploration designed to arm you with the …
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The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In this episode of Closing Time, Ross Simmonds of Foundation Marketing talks about the AI-powered features that salespeople can use today. Learn how to incorporate AI into your sales process, avoid the …
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Embark on a journey with me, Dr. Kate Walker, as we craft a powerful marketing plan for the year ahead that's designed to not only captivate clients but also to cultivate a community of enthusiastic supporters. Tired of the same old marketing tactics that don't yield results? Strap in as we traverse the landscape of strategic planning, wielding too…
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Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a sta…
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You've heard the saying, “No one ever got fired for buying IBM,” but do you know the psychology behind it? B2B sales reps often focus on how their solution is different, better, and has the latest features and functions. Buyers, meanwhile, are often fundamentally averse to anything revolutionary or innovative. Their professional reputation is on th…
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