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How I Write is about helping you find what works best for your own writing. You can read what an author writes anywhere, but only on this show will you hear how they write. This show isn’t just about methods and styles, though. It’s also about what it means to be a writer today. How can you earn a living? What about building an audience? Should you use GPT? How I Write is your compass for navigating these changes. It’s a show by writers, for writers, built for the age of the Internet. New ep ...
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Hosted by Oana Leonte, Unmtchd. is your ultimate resource for uncovering the raw, unfiltered insights behind building impact-driven, consumer-obsessed brands. We dive deep with visionary founders, innovative marketers, and impactful leaders to reveal the secrets of creating brands that not only succeed but leave a lasting legacy.
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The Primal Kitchen Podcast

Mark Sisson & Morgan Zanotti

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Tune in to a new kind of talk! The Primal Blueprint Podcast is relaunching as the Primal Kitchen Podcast, hosted by founders Mark Sisson and Morgan Zanotti. Every week, they're sitting down with the biggest names in the health, wellness, and personal growth space. Listen in on Spotify, Apple, and on PrimalKitchen.com.
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A deep dive into the stories, habits, ideas, strategies and methods that drive fulfilled people and create enormous success for them. The guests are diverse, but they share profound similarities. They’re guided by purpose, live with intense joy, learn passionately, and see the world with a unique lens. Each episode lets us soak in their hard-earned wisdom and apply it to our lives. Guests include Neil deGrasse Tyson, Seth Godin, and Tyler Cowen.
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Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor. Minimalism is clear, concise, and direct. It distills an idea. Maximalism captures the texture, the nuance, the beauty of life. It creates a…
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Can businesses truly transform to prioritize people, planet, and profit? Join us for a conversation with Nikki Trott, a visionary founder, advisor, brand strategist, investor, speaker, podcaster, and soon-to-be author. Nikki shares her transformative journey from consulting for major fashion brands to building a career aligned with her true values.…
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What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why. Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche. Writing today…
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Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage r…
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Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next. Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) an…
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Quinn Stainfield-Bruce's journey is nothing short of extraordinary. From founding a youth-focused consultancy at just 18 to facing rehab and discovering a deeper purpose, his story underscores the transformative power of vulnerability and self-acceptance. In this episode, Quinn opens up about the profound dissatisfaction that shadowed his early ach…
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Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless. So buckle up — because today, you’re going to learn how to write fearlessly. In this episode, we break down the nitty-gritty mechanics …
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Two words: Storytelling. Masterclass. Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school. Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. …
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Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more. Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. In t…
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Have you ever questioned the structure of the traditional school system? Ever thought there could be a more effective way to foster lifelong learning in our children? And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations? Join us as edupreneur and wri…
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Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anx…
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Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping…
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Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that…
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Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large. Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career. Her story is a t…
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Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one. In this episode, I share the top ten…
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Can creativity and innovation coexist with relentlessefficiency? Kevin Bethune is the author of "ReimaginingDesign" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business prob…
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You may know Ted as a music historian, and the go-to expert on jazz. Or, you may know him as The Honest Broker on Substack. Either way, he’s the most erudite guest this show has ever seen. Ted gives a masterclass on the state of our culture at large. What’s up with our obsession with minimalism? Why do we value speed over beauty? Do we even realize…
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Get ready to swap everything you know about business-writing for an unconventional approach that actually works. Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups. He’s bold like Bezos, but relaxed like Buffett. He cares less about “…
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How do you turn personal experiences into valuable stories worth sharing? Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast. In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerabili…
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From frustrated middle school teacher to Chief Evangelist at Synthesis School. From 46 email subscribers to 165,000. From hating writing to publishing her first book with a major publishing house: The Learning Game. What made all of this possible for Ana Fabrega? She unlearned how to write. In this episode, Ana shares the seven writing principles y…
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Can you still build authentic brands in the social media era? Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett. In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possi…
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This is business writing like you’ve never seen it before. Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack…
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In the season finale of The grftf Podcast, host Misha da Vinci reflects on her insightful discussions with a diverse set of guests including brilliant authors, genius technologists, neuroscientists, policy experts and other leading thinkers. This episode provides a recap of the most impactful moments, covering a wide range of topics from neurotechn…
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Follow the soccer career and life of Ali, from her early days playing youth soccer in Los Angeles to eventually captaining the New Zealand national team. Ali discusses growing up with a coach for a dad, getting the opportunity to play for New Zealand's U20 team, becoming a starter at Stanford University, and her long professional career in the US a…
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In this episode, Misha and Professor Brett Frischmann discuss how technology is re-engineering humanity. They cover a wide range of topics including the current techno-social landscape, how techno-social engineering works, the Human Focused Turing Test, how user interface design decisions shape what we want and what we think we want, why engineerin…
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Do you measure your social media campaigns beyond the typical shares and likes? Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. In this episode, Joris and Oana discuss topics such as, customer-centric str…
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“I’m not writing for you.” This was Paul’s response to a scathing critique that came early in his writing career. Since then, Paul’s book, The Pathless Path, has sold over 50,000 copies and has spurred thousands of writers to forge their own path forward — scathing critiques and all. Writing isn’t about building the biggest readership possible. It’…
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This is a super cool and thought-provoking episode about new approaches to education. Misha da Vinci and edupreneur Ana Lorena Fábrega explore ways to transform schools so that students cultivate real-world skills, learn resilience and how to embrace challenges, and are prepared for an unpredictable future. They discuss how adults can keep learning…
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There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online. Speaking of standing out, Steph Smith: Hosts a16z, a top five technology podcast Taught herself to code and launched multiple websites that hit #1 on Product Hunt Sold over …
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Misha and cognitive neuroscientist Chantel Prat explore the brain's plasticity, the impact of experiences (both real and imagined), and the importance of individual cognitive differences in adapting to an AI-dominated future. The episode emphasizes the need to understand our brains, foster curiosity, and maintain a strong sense of self. The discuss…
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Writing is thinking, which means it’s like lighter fluid for business growth. Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp. As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pu…
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In this episode, host Misha da Vinci answers listener questions about technology, creativity, and prepping for the future. She emphasizes being adaptable, innovative, and entrepreneurial in a world rapidly changed by technology. Misha gives her insights on the impact of AI, deepfakes, and the loss of trust online, & she highlights the need for coun…
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Paul Graham is one of the most successful writers and entrepreneurs in Silicon Valley. Sure, he sold a company to Yahoo and co-founded Y Combinator, which has created hundreds of billions of dollars in value. But more than that, Paul is a renowned essayist and his thoughts on what makes good writing are worth paying attention to. So, how has writin…
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Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity? Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing. Discover the fo…
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Neil writes about all the icky, taboo things you’re not supposed to say out loud. As the author of ten New York Times Bestselling books, he’s built his career on getting celebrities like Rick Rubin, Kevin Hart, and Jenna Jameson to open up in a way that most writers are too afraid to do. But don’t get it twisted — “being vulnerable” doesn’t mean “w…
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Host Misha da Vinci engages in a profound conversation with Will Cady, Reddit's global brand ambassador, about the essence and necessity of creativity in the rapidly evolving future. The discussion delves into Cady's multifaceted role as a musician, marketer, mystic, author, and meditation teacher, underlining his approach to enhancing human creati…
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In this episode, we discuss the journey of transitioning from different career paths to establishing a successful business. The conversation highlights the significance of making bold decisions, balancing the responsibilities of being a parent while managing a business, and the positive impact of therapy in personal development. Insights are shared…
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Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling. And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliv…
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Misha and Emmy award-winning investigative reporter Hilke Schellmann explore the profound impact of AI on the job hiring process and employee management. They discuss the growing prevalence of AI in screening resumes, conducting video interviews, and making employment decisions in various companies, including the procedures that lead to biases and …
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In this episode of the Primal Kitchen Podcast, host Morgan, co-founder of Primal Kitchen, engages in a fascinating dialogue with Maria Emmerich, a renowned nutritionist and international bestselling author. They explore Maria's journey with the keto lifestyle, starting from her struggle with PCOS and depression, to discovering the transformative im…
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Can play be serious too? Giorgio Giussani is a LEGO® SERIOUS PLAY® method facilitator and Chief Duck at What The Duck Workshops, aiming to transform the world of leadership one Lego brick at a time. In this conversation Giorgio and Oana discuss emotional authenticity, embracing play in leadership and how a more diverse leadership can have an impact…
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This episode of The grftf Podcast, hosted by Misha da Vinci, compiles thought-provoking clips from previous episodes. You’ll learn about: Gen Z's willingness to trust technology more than themselves, the evil of Big Tech, workplace surveillance, smart cities, human relationships & technology, and the impact of AI & XR on education and healthcare. E…
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Join us for an episode where we dive deep into the world of skincare with the brilliant minds behind ClearSTEM Skincare, Danielle Gronich & Kayleigh Christina. Danielle, an acclaimed acne guru and clinical esthetician, alongside Kayleigh a certified holistic nutritionist, share their wealth of knowledge on combating acne while embracing anti-aging,…
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Perhaps the best-kept secret of any writer is the ability to find inspiration in unconventional places. And that’s Michael Mauboussin in a nutshell. Investing, business, reading, writing, luck, skill — name a topic he’s passionate about, and he’s found a way to make money from it in his writing. How? By subverting “The Curse of Knowledge.” With his…
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Misha chats with Wendy Wong, author of We the Data: Human Rights in the Digital Age. They discuss datafication and its pervasive impact on our lives, the role of A.I., data as a plural entity, and the importance of humans. Wong introduces the concept of data literacy, emphasizing the need for collective understanding and competence in handling data…
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Dive into our conversation with Ana Lorena Febrega, known for her work in changing how we think about teaching and learning. Ana, who worked closely with Synthesis, shares her journey from being a student across the globe to pushing the boundaries of education beyond traditional methods. She talks about the need for creativity, curiosity, and the a…
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Wonder what the CEO life is like? Angela Cretu, former CEO of AVON, shares her journey. From a small town in Romania to global force, Angela's 25-year career journey champions impact and relevance in a shifting business landscape. What drives her? Diversity. Growth. Vision. And two under appreciated tools - curiosity and humility. We unpacked so mu…
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Packy McCormick is proof that writing online can attract real-world opportunities you never dreamed of. He went from 20 Substack subscribers to a $40 million venture fund — and he’s still growing. In this episode, we dive into the three main “how’s” of Packy’s growth. First, he has a distinct, unforgettable style. His business-meets-memes newslette…
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Misha chats with technology pioneer Alvin Wang Graylin, covering the profound impact of AI, VR, and the metaverse on societal changes. Graylin shares his personal journey from China to the U.S., highlighting how his background shaped his vision for technology's role in fostering empathy, breaking down barriers, and democratizing access to informati…
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In this episode, we chat with Mary, a nutrition expert who helps athletes and famous people eat better to perform at their best. Mary shares her story of how changing her diet improved her health and led her to help others do the same. She talks about working with big names in sports and movies, making sure they eat right to stay on top of their ga…
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