The REAL Power of Strategic Alliances For Any Business With Ambitions For Growth

6:21
 
Share
 

Manage episode 307325028 series 2836059
By Adam King. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In part 3 of my mini series on Strategic Alliances, I’m going to show you how Strategic Alliances can boost your client generation and profits very quickly.

But first, what I’d like to really encourage you to do from now on, is to really think about the concept of access as an asset.

In the case of Strategic Alliances, you’re getting access to other people's network, audience, client base, knowledge, connections, etc. which in turn becomes an asset for your business.

Access Is Also An Accelerant

Access for you, to your partners audience and network, is an accelerant for your business.

It speeds up how you get in front of your ideal clients.

It cuts the time you need to spend building trust with prospects, as your recommendations and endorsements come with that already implied and built in.

Can you see when you get this, how you can attract clients to your business, and potentially earn revenue in a way that you’ve never had before?

It Works BOTH Ways

The real benefit of Alliances though is that access isn’t just an asset and an accelerant for you, but also an asset and accelerant for others that you can help. Both for your partners, your clients, their clients, their friends, their families.

Once you increase your access, you can then use this to provide others access to things they didn’t have before. Which accelerates your reach and exposure to their network, and further increases your access. And so it goes on…

The network effect here is exponential, and offers huge benefits to everyone in it.

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

156 episodes