Best Strategicpartnerships podcasts we could find (Updated February 2019)
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What if you modeled the way you made friends after account-based marketing? Crazy, right? Maybe not. I recently chatted with Masha Finkelstein and asked her this very question. Her answer was incredibly insightful. Say you just moved to a new town, you don’t know anybody, and are looking to make friends. You never know if you’re going to be clo ...…
 
My former boss Marc Benioff, the founder of Salesforce, is a genius at turning customers into evangelists. I have learned so much from him that I now use in my own company. This week, James and I completed another #FlipMyFunnel episode in our series discussing Marc Benioff’s Behind the Cloud book. Here we talk about the many ways Marc made Sale ...…
 
How can a leader bring about change in their organization and get everyone on board? It's Take Over Tuesday and today my host David Lewis is speaking with Ruth Rowan who handles the Group Executive Marketing at Dimension Data. Learn how to paint the picture of the future and get your team to understand why change is important, why taking time t ...…
 
Where do great ideas come from? From people who have seen the world from a different point of view. That’s what Hayley Berlent says. And she would know. Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light. Later in life, Hayley moved to the United States - New York City, to be speci ...…
 
When it comes down to it, being respected is more important than being liked. Being respected is a long term play for somebody’s betterment. Being liked is a short term play of avoiding the difficult situations. It may not be what you want to hear, but the most important lessons in life most often come from those that everybody respects, but no ...…
 
Why do I want to brag about Pramata who’s web traffic has gone down? To be clear, it’s gone down directly because of using Terminus. Jeremy Middleton is the Senior Director of Digital Marketing at Pramata. This episode of #FlipMyFunnel comes from a recent Terminus Customer of the Month event in which Jeremy was our guest speaker. Jeremy’s compa ...…
 
Everybody knows you can’t be good at everything. You especially can’t be good at everything all at the same time. So, what do you do? Focus on the 20 percent. What 20 percent? Not just any 20 percent. Focus on the 20 percent that makes 80 percent of the difference. This is known as the 80/20 rule. You might have heard about it before. Marc Beni ...…
 
Today's host is David Lewis, Founder of DemandGen. What do coaching soccer and being a CMO have in common? Well, actually, a lot. Gene Foca is currently the CMO of Getty Images. Before that he was the SVP of Marketing at FreshDirect. Before that he was Senior Director of Marketing at Amazon. And way before that he was a paid soccer coach at the ...…
 
Some kids want to be firemen when they grow up. Others want to be doctors or engineers or fitness gurus. Clay Scroggins wanted to be a leader. And he’s been a leader throughout his career. But when you go to his LinkedIn page, you won’t see the titles you typically associate with leadership. That’s because this author, pastor, and speaker doesn ...…
 
A little poetic spin on this week’s #BigIdeaFriday: Moments matter, experience gathers, everything else scatters. This episode of the #FlipMyFunnel podcast, Sangram dives into how you can create meaningful moments for your B2B customers. He uses examples from hospitality to show how the B2C world often really gets it right, and we could all lea ...…
 
The marketing game has changed again. And with that, the way we approach business accounts. No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on. It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers. Wh ...…
 
#FlipMyFunnel host Sangram Vajre and Sweet Fish Media Founder James Carbary discuss the insights from Marc Benioff’s book Behind The Cloud. They focused on one crucial quotation: "One idea alone is a tactic, but if it is executed in a number of different ways, it becomes a great strategy." --Marc Benioff…
 
Being a successful CMO requires several characteristics and skills: Surround yourself with mentors/advisors Do your on boarding homework Understand your brand Know what you don’t know Assemble your dream team and tools Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a su ...…
 
Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning? This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing. There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword. ...…
 
Happy employees will go the extra mile to serve their customers because they feel valued, respected, and cared for by their organization. One of the best ways to show both employees and customers that they’re valued is to listen to them. Each group has something to teach the other, and a company becomes stronger when they listen to the people t ...…
 
When a customer churns, this is a tremendous opportunity for you to: Get feedback on your company’s good, bad, and ugly Find out what the lost customer really needs Find out their timeline for achieving it Continuing to show them that you care about their business journey with advice, suggestions, contacts, etc., even though you’re no longer th ...…
 
Patriot's fans. You either love 'em, hate 'em, or you're one of 'em. But no one can deny their team loyalty and passion for evangelizing. We all want our customers to be like Patriot fans. We want them to run and tell everyone that our company and product is amazing. That's what customer obsession is all about. But how do you create raving fans ...…
 
We're bringing it back to another one of our favorite episodes for Flashback Tuesday! What do The Beatles, Elon Musk, JK Rowling, & Steve Jobs have in common? Besides being trailblazers in their respective fields, there is a common thread tying them all together. One that can be summed up in 2 simple words: Creative Genius. Nobody is going to a ...…
 
Ready for an amazing example of community marketing done right? On this episode of the #FlipMyFunnel podcast, we brought in an expert marketer to explain the ins and outs of community marketing. Amanda Nelson is the Director of Community Marketing at Salesforce. She recently released a set of GIFs that now have almost 8 million views. How did s ...…
 
When was the last time you really grew? Did you grow when you were happy and lucky? Did you grow when everything was going your way? Or did you grow when there was a struggle? Being the youngest in a house of five kids, I know a thing or two about struggle. But struggle is so very important to create change. And with change, there are endless o ...…
 
Daniel G. Day, Director of Account-Based Marketing (ABM) and Market Planning at Snowflake Computing is an ABM rock star. Snowflake Computing is a cloud-based data-warehousing startup. In this episode of the #FlipMyFunnel podcast, he touches on ABM best practices and how the new version of Terminus is a real game changer.…
 
“Day 2 is … followed by death. That’s why It will always be day 1 at Amazon.” — Jeff Bezos Here it is: The final chapter of our 4-part series on Jeff Bezos’ letters to his shareholders. We saved the best for last. In this #FlipMyFunnel podcast, we unpack Bezos’ philosophy of day 1. There’s never been a day 2 at Amazon. Bezos has made sure of th ...…
 
Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact. Bryan Wish is the kind of guy who knows exactly what we’re talking about. He’s a pro at efficiencies, helping executives get the most out of the day. James Carbary interviewed him on this #TakeoverTu ...…
 
Most companies are using social media, but that doesn’t mean they are using it correctly. There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success. We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies ...…
 
Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fea ...…
 
What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s i ...…
 
Mission, People, & Culture: They form what Sangram calls the magic triangle. Every company has to address these 3 issues, and few address them quite like Amazon. Dive into our third installment of a 4-part series on Jeff Bezos’ shareholder letters. Co-hosts James Carbary and Sangram discuss how Jeff Bezos thinks and acts differently within Amaz ...…
 
Deals don’t come easily. The days of cold-calling and spray-and-pray emails are quickly fading. What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance? Collaborate. Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate. He’s the director of partnersh ...…
 
What if you didn’t have to wait until you were “in charge” to lead those around you? Authority doesn’t always equal leadership. Regardless of your position, you can start leading now. Reggie Rivers is a former running back for the Denver Broncos and currently a keynote speaker for his company Corporate Kickoff. In this episode of the #FlipMyFun ...…
 
Most of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast. Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our fo ...…
 
In this episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.
 
Welcome to part 2 of our 4-part series on the philosophies of Jeff Bezos. These episodes are based on Jeff’s letters to his shareholders over the last 21 years (you can find all of the letters here.) This week, it’s all about Jeff’s customer obsession. In business, we constantly hear that we must be “customer-centric, customer-focused, customer ...…
 
For summer reading what sounds better? Inching along on 16 unfinished books? Or reading 3 great ones cover to cover? Obviously the second. So why are we so tempted to run our business operations the other way? In this episode of #FlipMyFunnel James Carbary of Sweet Fish Media takes over to talk with Andrew Hurley the Director of Operations abou ...…
 
Everybody company wants it, but not every company gets it. In fact, of the tens of thousands of companies out there, few ever quite get to say that they’ve truly got a world class team. Anybody can hire world class talent, but it takes a special organization to ensure all of that world class talent seamlessly and cohesively forms into a world c ...…
 
When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency. If you only work toward your goal once or twice a year, or every now and then, the action is random and it’s unlikely anything will come of it. It becomes a hobby you don’t really care about, ra ...…
 
95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters. She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that le ...…
 
This is part one of a four-part series reviewing the Amazon shareholder letter written by Jeff Bezos in 1997 and his big idea around Day 1. Take a look at all of his letters here: http://www.zachpfeffer.com/single-post/2017/10/21/Links-to-all-of-Jeff-Bezos-Letters-to-Shareholders-1997---2017 Amazon started in 1994 and by 1997, it went public wi ...…
 
We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do? You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi’s wor ...…
 
Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there. In addition to that, ...…
 
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board ...…
 
Meg Zelman is one of our rockstars at Terminus. As a new mom, Meg has a lot on her plate. She likes to think of everything on her to-do list as either a glass ball or a rubber ball. Glass balls will break if they’re dropped. Rubber balls will bounce for a little while. At the end of the day, far more things are rubber balls than glass ones. Giv ...…
 
Sangram argues the benefit of journaling as a tool for self-reflection and the achievement of goals.
 
In this one, we're replaying our most downloaded podcast episode, an interview with Lincoln Murphy in which he discusses the difference between customer success and customer happiness.
 
Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.
 
Do you have a Department of Customer Love? Maybe that should be one of your marketing priorities heading into the new year. In this episode of the #FlipMyFunnel Podcast, we spoke to Jen Grant about the culture at Looker, her top priorities as the Chief Marketing Officer, and how Account Based Marketing is related to these priorities.…
 
A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content. That’s not true! With ABM, it is a similar mindset, but a different approach. Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three ti ...…
 
Here comes part 2 of the book review of “Communicating for a Change” by Andy Stanley and Lane Jones. Andy lays out a 5-part formula to communicate more effectively in his book, and Sangram breaks it all down here on this episode of the #FlipMyFunnel podcast. Sangram zeroes in on Andy’s proven technique of “Me, We, God (or Source), You, We.” Aft ...…
 
Many companies are wondering about podcasting. Should they get in the game? The truth is if you’re not active in podcasting, it's like not having a blog — potentially worse. So, why is podcasting the best content creation flywheel? And why is a large content brand like HubSpot tripling down on the medium? There’s no one better to answer those q ...…
 
By now, you’ve probably heard you should be using videos somewhere in your B2B sales cycle. But … how do you do it? Where does video fit in the sales cycle? Should you always use video? Good news — we have answers from Jason Price, President and Co-Founder of Covideo, an email video platform for sales and marketing. He delivered a powerful mess ...…
 
In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.
 
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