What Is A Strategic Alliance? (And Why They Outperform Every Other B2B Growth Strategy)


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By Adam King. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This is the first part of my series on Strategic Alliances, and why they can literally transform your business.

Strategic Alliances are so effective because one of the most reliable ways to grow your business is...

To get other people to help grow it for you!

Why would other people want to help you to grow your business you may ask? It’s quite simple really…

By helping them grow theirs too!

In simple terms, this means creating relationships with specific people and businesses that sell to the same buyers you do, but offer a different solution.

You don’t compete with each other, you complement each other.

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156 episodes