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What Is A Strategic Alliance? (And Why They Outperform Every Other B2B Growth Strategy)
Manage episode 306353222 series 2836059
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This is the first part of my series on Strategic Alliances, and why they can literally transform your business.
Strategic Alliances are so effective because one of the most reliable ways to grow your business is...
To get other people to help grow it for you!
Why would other people want to help you to grow your business you may ask? It’s quite simple really…
By helping them grow theirs too!
In simple terms, this means creating relationships with specific people and businesses that sell to the same buyers you do, but offer a different solution.
You don’t compete with each other, you complement each other.
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