Customer Experience VS. Member Experience

Experience Action

❔"Are there differences in how to approach member experience versus customer experience?"❔
Are you ready to define what customer experience success means for a nonprofit organization, association, or even a professional development organization? In this enlightening episode, Jeannie Walters places a spotlight on customer experience (CX) in member-based organizations and shows how you can use best practices and tools from the CX toolkit.
With a focus on the individuals your organization serves, let's navigate the member experience journey and discover how CX can help you understand and fulfill the promise that you've made to your members. Anybody who calls themselves a member of something feels a certain sense of belonging. We want to respect that and make sure that we are inviting them to belong in all the right ways. Together, we'll tackle the conventional ways of tracking success and uncover why they may or may not be the best fit for your organization. Tune in, engage, and let's revolutionize your member experience.
Resources Mentioned:
Learn more about CXI® Flight School -- cxiflightschool.com
CX Mission Statement Workbook -- bit.ly/cx-mission-workbook
CX Success Statement Workbook -- bit.ly/cx-success-workbook
Experience Investigators Learning Center -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Chapters

1. Approaching Member Experience in Nonprofits (00:00:00)

2. CXIFlightSchoolcom and ExperienceInvestigatorscom Overview (00:13:54)