In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz ho ...
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Hosts: Matt, Ryan and Eloy review awesome YouTube videos posted to the MakerCommunity subreddit. There's always some kind of shenanigans happening as well. Comments from the live chat are mentioned on the show.
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Two badass Ladies talking about doing badass things in the woods. We'll cover a wide range of topics -- sharing stories, tips, debunking myths, and interviewing other awesome outdoorsy folks. We'll also be taking questions/queries, so feel free to ask us on our social media! Instagram @: ThisOneWilderHeart & Marmot_Queen
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This is a podcast dedicated to Comic book Creators: Artist, Writers, Colorist, Letterers, & Publishers. We also discuss Comic and Sci Fi Movies, T.V. shows Pop-culture, Geek, & all things awesome! The Set in Stone Podcast is dedicated to the celebration of comic books, art, movies, pop-culture and everything in-between. We go in depth with both indie and pro comic creators discussing their projects, processes, passions, inspirations and what makes them tick. We also talk about personal explo ...
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Ep 153 | How (and why) to create a mastermind with Kristine Schwartz
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Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price…
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Ep 152 | Webinar launches are not dead (they’re just different) with Lacey Cribb
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Anyone who’s getting ready to launch, take notes! Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways). We discussed things like: ➡️How has launching shifted during this challenging, economic time ➡️Her go-to launch tech stack ➡️The bare minimum you must do t…
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Ep 151 | Rescued by Seal Team Six after being abducted for 93 days in Somalia, with NY Times best selling author, Jessica Buchanan
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In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —-- Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011. She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story ab…
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Ep 150 | Tips for your best launch yet with Ashley Brasseaux
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1:09:44
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Grab a notebook, ‘cause you’ll want to take notes. Ashley is a launch strategist for some of the biggest coaching brands on the internet. We discussed things like: ➡️Why are launch conversions taking such a dip in 2024 and what should we do about it? ➡️What are the 7 + 8 figure brands that are killing it doing differently? ➡️With all her experience…
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Ep 149 | Every decision + change she made to double (and then triple) her income (while not following any of the marketing rules) with Kristina Knapp
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This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 pe…
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Ep 148 | How to *actually* break through money ceilings with Gabrielle Martorana
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Gabrielle is an embodied entrepreneur coach. She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine. In this episode we cover: ➡️What is REALLY causing our money glass ceiling? ➡️What is something that women who make 7 figur…
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Ep 147 | Funnels, systems + low lift offers to create a freedom based business with Hayley Barnes
1:14:53
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Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!) In this episode we talk about: ➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she p…
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Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?
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It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be to…
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Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)
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We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collabora…
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Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood
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Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner. She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover: When to share gifts…
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Ep 143 | How to use astrology to have your best launch yet with Sheri Moise
1:01:23
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If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I ha…
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Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
1:25:16
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If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition! 2️⃣Her method for coming up with a hi…
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Ep 141 | 3 nurture event ideas to bring buzz + generate sales
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I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nur…
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Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly
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20:17
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If you… struggle with consistency only get clients from referrals feel like people get confused about the work they do Get a lot of people saying they can’t afford you …you need this episode. Resources: Get on the Go-To Coach Club waitlist! https://www.gotocoach.club/g2ccwaitlistBy Sophia
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Ep 139 | Have a thriving business without being stressed AF (thanks to EFT) with Jacqui Acree
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Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress …
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Ep 138 | Rest strategies to increase revenue with Kristin Brabant
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If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover: ➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to r…
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Ep 137 | What to do so list growth turns to sales
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Earlier this week we talked about how to grow your list with Kylie Kelly. Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.By Sophia
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Ep 136 | Strategies to grow a profitable email list with Kylie Kelly
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Oof! This is a juicy one. If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation. We cover: How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is goin…
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Ep 135 | How to use human design to decide your most effective marketing strategy with Danielle Laura
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In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover: How to use human design to create a magnetic message What kind of content your human design says you’re great at. How to make launch decisions based on your human design. And how to identify your best community building super powers so you be…
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Ep 134 | The order of priorities for your next launch (starting 3 months out)
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In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Mar…
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Ep 133 | Tips for creating a memorable brand without over complicating it with Amanda Berg (of Liberty Type)
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Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a members…
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Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
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Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind. “The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned …
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Ep 131 | Simple SEO strategies that don't cost you money or time with Laura Jawad
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Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'…
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Ep 130 | This will save you from big marketing mistakes
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If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!" OR "Why is NO ONE buying?" OR "I still have no idea about my 2024 plan" ... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help. RESOURCES: The surveys I used: The "perfect fit" version: https://forms.gl…
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Ep 129 | What Google's biggest update in 20 years means about your email list (and what to do about it) with Cheryl Rerick
1:00:33
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Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list. If you think I’m being dramatic, I’m not. Let’s break this down. Here’s how it currently works (in super simple terms): ➡️ You grow you…
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Ep 128 | Tangible steps to break through upper limits with Carmen Ohling
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Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered: 1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist a…
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Ep 127 | QUICKIE: "My marketing is burning me out." ➡️ 5 things to look at
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If your marketing looks something like this: Post consistently Grow my following because of consistent content When my following grows, my list grows Sell to my list Grow my business ...you should listen to this episode. I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out. In this episode I'll walk yo…
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Ep 126 | How to automate your business so you sell while you sleep (with Krissy Chin)
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Krissy Chin is on the show to talk about automating your business so you can sell while you sleep. On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered: 1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in …
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Ep 125 | 2023 lessons + reflections with husband, Bradley Rose
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1:08:54
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Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024? Listen in, and then continue the conversation with one of your loved ones. Here are the questions we covered: What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoy…
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Ep 124 | Who to hire, when to hire, and how to effectively lead a team without burning yourself out (with Emily Reagan)
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If you have dreams of hiring your first or your next team member in 2024, boy do you need this. Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too! Emily spills soooo many hiring must-knows. We cover: 1) How do you know it’s time to hire? 2) What if you can’t “afford” to hire? 3) How to get READY to hir…
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Ep 123 | My three highest performing strategies for list growth, sales + nurturing this year
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In today's episode I'll break down my 3 highest performing strategies. We'll answer: 1. What performed best for growth this year? I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year. 2. What performed best for sales this year? Plus, quick bonus: I'll also walk you through the…
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Ep 122 | Systems + tips to help introverts succeed in business (without changing who they are) with Andreea Sandu
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Shownotes: Today’s episode is for those who would call themselves “introverts.” If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode! We talked about: What are the qualities of an introvert? (I…
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Ep 121 | 2024 Prep: Creating effective collaborations in 2024
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In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating?By Sophia
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Ep 120 | Dominating your PR in 15 minutes a day with Gloria Chou
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Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task. [Hint: It's cultivating a simple and DOABLE PR strategy] But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself. In this episode we cover: Why…
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Ep 119 | 2024 Prep: What 2023 data to look at so you can improve your content game next year
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This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.By Sophia
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Ep 118 | How utter devastation led to her greatest power (and it can for you, too!) with Nikol Rogers
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There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be r…
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Ep 117 | 2024 Prep: 4 ways to make more sales in 2024
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Today we’re talking about setting yourself up for more clients in 2024. I’ll walk you through 4 things you can do right now – that have nothing to do with running a holiday sale that will totally burn you out – so you can bring in more clients in 2024 without all the hoopla. Mentioned in this episode: In this episode I mention The VIP Day experienc…
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Ep 116 | Triple your email open rate with Sage Polaris
1:05:35
1:05:35
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Oof! Get ready for something juicy. Sage and I dive *IN* during this episode. We talk about: 1️⃣ Our favorite ways to grow our list and get *fast* clients 2️⃣ Quick tips for strengthening your email subject lines 3️⃣ What the Simpsons has to do with your email content 4️⃣ A step by step process for strategically scrubbing your list 5️⃣ Reasons rais…
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Ep 115 | 8 ways to leverage the holiday season (even without a Black Friday sale)
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We’re back!!!! In honor of Thanksgiving week, we’re talking about the holidays. Whether you have a holiday sale and you want to set it up for success… OR You don’t have a holiday sale and you’re feeling like you missed the mark… OR You don’t have a holiday sale and you’re feeling pressure to whip something together… This one is for you! Because the…
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By Sophia
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Ep 113 | Highly productive 5 hour work weeks with Lindsay Maloney
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Today we have Lindsay Maloney on the show! We’re talking about how to build a 6 figure business in 5 hours a week. Now, as a total over-worker … I have absolutely been a skeptic of this concept. But I love how Lindsay breaks it down. We’ll talk about: How to come up with your daily tasks Any “prerequisites” you need to make this happen Why so many …
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Ep 112 | The business growth advice that works for *everyone*
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The business growth advice that works for *everyone* And I mean that, I don’t know one person that this hasn’t been true for. Today I’m sharing some behind the scenes on what the first few years of business looked like for me. And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true fo…
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Ep 111 | How to make your first million with Celia Arias
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Today's guest is Celia. You should hear her story… She started her first business when she was 10 years old in order to pay for ballet classes. She worked her booty off and later became a professional dancer; a tango dancer in Argentina. She then moved back to Argentina in her 20s to get a second degree in fashion design and started a clothing labe…
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Ep 110 | Don’t build another lead magnet until you do this
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15:24
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If you’re growing your email list like this: Spend a million years in CANVA building a lead magnet Then share lead magnet Doesn’t perform the way you want it to So spend a million more years in CANVA on another lead magnet Performs pretty well! But now you feel like a broken record promoting the same thing again and again It stops performing Spend …
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Ep 109 | Is your online presence a match for the opportunities you want? (With Monique Bryan)
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Get ready for some ENERGY! This woman is like lightening. She’s the mother to a child under the age of one, a cancer THRIVER and someone who has navigated business “failure” twice before the successful business she has today. And despite the lows and the energy zapping circumstances, she shows up with so much power and passion that it is impossible…
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Ep 108 | What if being “boring” is actually a GOOD thing?
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If you find yourself constantly judging yourself as “boring,” and therefore struggle showing up on social because you can’t compete with all these other coaches and their fancy mourning routines and well put together outfits – you don’t have to! The truth is, boring is kinda a good thing. I’ll walk you through it. And also share a quick little home…
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Ep 107 | Simplify money systems to overcome stressful money stuff (ie. debt, insurance, high bills), intelligently spend money, and unlock cashflow with Aimee Cerka
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Aimee Cerka is a real life wonder woman. She is the mother of 4 kids including a 10 month old, wife to someone who works away from home 5 or so days a week, a business owner, AND she homeschools all of her children. She has also navigated some MAJOR medical experiences in the past 10-ish years that has made her an expert – not just in helping you c…
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Ep 106 | #sorrynotsorry, Part 6: Are you set up for conversions?
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Welcome to part six of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will hel…
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Ep 105 | Media Queen Ellen Yin answers all your solo to CEO 👑 questions
1:14:11
1:14:11
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Holy moly we cover a whole lotta ground in this episode because we’re taking YOUR questions one by one. And man did you deliver with these questions. SO. MUCH. DETAIL! In this episode we talk about: ➡️Why it’s imperative that you know your CEO style ➡️Selling your online course (even with a small audience) ➡️How our brains work ➡️Achieving long-ter…
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Ep 104 | #sorrynotsorry Part 5: Here’s what’s happening when you post consistently but no one buys…
18:38
18:38
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Welcome to part five of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will he…
…
continue reading