In the latest episode of "The Anonymous Marketer," host Kirsti Lang addresses a question from an anonymous marketer: “Fractional work seems to be on the rise, especially in marketing. I'd love to know about this kind of work and how to get into it. Is it a trend that's going to last?” To provide expert insights, Kirsti invites Christina Garnett, a …

In this lively episode of "The Anonymous Marketer," Kirsti Lang engages Simon Heaton in a deep dive into the intricacies of securing a marketing role at Buffer amid a fiercely competitive job market. Simon, with a rich background at both Shopify and Buffer, unpacks his journey and the proactive steps candidates can adopt to stand out. He emphasizes…

In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technica…

In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to leading Duolingo's organic content marketing across six markets, highlighting the unique challenges and rewar…

In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and ser…

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content…

In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer. Anna shares her transition from a corporate role to freelancing, emphasizing the importance of networking, especially on platforms like LinkedIn. Sh…

In this episode of The Anonymous Marketer, host Kirsti Lang converses with Erik Martin, a seasoned marketing expert. They delve into the importance of maintaining a professional portfolio for marketers. Erik, with his extensive background in various high-profile marketing roles, shares insights on creating compelling portfolios that stand out in a …

In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee from RISE Learning Solutions. Lorraine, a LinkedIn aficionado, shares her journey and the impact of a robust online presence on her career. The conversation pivots t…

In this episode of The Anonymous Marketer, host Kirsti Lang talks with Ashley Louise, the Co-Founder & CEO of Ladies Get Paid. They delve into the challenges and strategies of salary negotiations, especially in uncertain economic times. Ashley shares her insights on navigating layoffs and advocating for fair pay, emphasizing the importance of self-…

In this episode of The Anonymous Marketer, host Kirsti Lang engages with Lindsay McGuire from Goldcast. They dive into the nuances of hosting marketing events, a skill increasingly vital in today's digital landscape. Lindsay, balancing her role as a mother and a professional, shares insights from her journey. The conversation begins with a focus on…

In this episode of The Anonymous Marketer, Kirsti Lang dives into the world of community engagement with Alex Angel. With a rich background in community development at Reddit, Nike, and Commsor, Alex brings a wealth of experience. They explore the transformation of support communities into dynamic spaces for learning and knowledge sharing. Alex emp…

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected by technological advancements or trends. Kirsti, taking over as the new host, dives into the topic with ent…

In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews have become passé. The trio discusses the power of anonymous questions, making the conversation more relatab…

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet and co-founder of ClubPF, dive deep into the art of building a marketing organization from scratch. They tackle a listener's query about constructing a marketing team for a SaaS data analytics company. The duo shares insights on gaining momentum and s…

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings employees, customers, and the community together. Mark emphasizes that every business, regardless of size …

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, particularly in businesses where salespeople view themselves more as account managers than lead generators.…

In this episode of The Anonymous Marketer, host Nick Bennett engages in a rich discussion with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation orbits around the challenges of maximizing the impact of LinkedIn paid ads on a limited budget, a common hurdle for many marketing teams today. Davidson shares his insights on how …

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with limited resources. Amanda shares her insights on event-led growth, emphasizing the importance of having clear…

In this episode, host Nick Bennett engages in a thought-provoking discussion with guest Justin Levy on the evolving landscape of the creator economy and influencer marketing. They delve into the complexities of the influencer sphere, highlighting the importance of authenticity, community value, and strategic partnerships in driving impactful result…

The pandemic has forced companies to make significant budget cuts, which has resulted in numerous layoffs; some have even closed their doors permanently. However, the pandemic has also initiated a significant shift in how we do business. Remote-first or remote-only culture has become common as organizations saw the benefits of a global talent pool.…

In the new episode of The Anonymous Marketer, we explore questions about career growth and the challenges of moving from a small organization to a larger one. Our host is Ryan Narod, the VP of Marketing at Mutiny. Ryan first explains the differences between a marketing manager and a marketing director and the skills that qualify a marketing manager…

Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline? Kyle was involved in a similar process in his previous company, Lessonly. First, he explains what precedes the transition and the aspects marketing teams must…

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that. In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie expl…

Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy. But how do you balance short-term and long-term marketing goals? In this episode of The Anonymous Marketer podcast, our host Nick Bennett welcomes Pete Lorenco, the VP of Demand Generation at HYCU. They…

Many companies view field and event marketing as the same thing. And if you’re a field marketer, sometimes you have to figure out how your role fits into the larger picture. In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and disc…

It's no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven't been directly impacted by layoffs, it's hard not to feel the ripple effects. So, it's more important than ever to try and understand what's happening from all angles. W…

In this episode of The Anonymous Marketer, Nick Bennett shares a recent interview he did on Recorded Content. The host of Recorded Content, Tristan Pelligrino, and Nick discuss the importance of consistency when producing a podcast and pinpoint why Nick decided to pursue a different theme for his podcast. For more information about Recorded Content…

If you feel like you've outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path? One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that's not possible, then you may want to connect wi…

Welcome to the new and final episode of Rep Your Brand. This may be the show’s final episode, but it is not Nick Bennett’s last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what's cooking in Nick Bennett's podcast kitchen. In this final episode, Nick shares what motivated him to start Rep Your Brand and wha…

Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important …

A strong company brand goes a long way to building trust with your ideal customers. And it helps you stand out when compared to other competitors. But aren't brands made up of people? If so, how can an evangelist help build your company's brand? In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Will Aitken, a sales evang…

With innovations in technology, companies now have access to a global talent pool. This enables them to hire the best professionals to build new and exciting products. But, when everything is available to everyone (undoubtedly the best thing ever), it becomes challenging for businesses to stand out in competitive markets. Therefore, companies must …

When people think of brand advocates, they often think of external people, like social media influencers. And years ago, in large companies, there were people whose role was to hype up the company. But some of your best brand advocates can be your employees because they know your company inside out and can provide a unique voice to your brand. Acco…

We all use social networks, and each of them serves different needs. As a result, they have become a very common form of communication and a space for expressing opinions and finding work. And most of all, they can serve as a platform to create content and build a personal brand. But it's hard to create content consistently while you have a job. As…

LinkedIn has become the most trusted platform for building one’s professional reputation. And it's a great way to connect with your audience, provide value, and help them solve their problems. But if you want to stand out on LinkedIn, you must stand for something. In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Steve W…

Although ‘personal brand’ has become a buzzword, individuals and organizations have started to recognize the benefits of personal brands. Still, many companies avoid or are openly against their employees building a personal brand as they think it is a conflict of interest and might hurt the business. Therefore, it's up to companies that acknowledge…

Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career. But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not wa…

Today, people use social media a lot, and the promotion of brands on social platforms has become an integral part of business. But many companies have a misconception about what it means to make social media work for them and fail to realize the importance of strong personal brands that can contribute to the company's growth. In this episode of Rep…

Companies are increasingly hiring people with a strong personal brand because it has many benefits. And for companies that are still building their own brand, the social presence of a personal brand is high on the list when choosing candidates. But many young people are afraid to share their views and ideas with other people. That is mainly because…

Even if you are working for a company, you can still create content on social media and build a personal brand. Today, many people try to build a personal brand on LinkedIn by writing articles and sharing valuable advice and business tips. In this way, they also help to promote their company. But some organizations don't allow employees to create a…

Your personal brand is your golden ticket to building a successful career. And there are tremendous benefits to developing your own brand — from attracting new clients to generating new opportunities for your business. But personal branding is not strictly reserved for entrepreneurs. On the contrary, everyone can and should have a personal brand. I…

Building a personal brand can stem from a lot of different activities. It’s all about what you want to achieve. LinkedIn has become one of the most popular channels to introduce yourself and let people know who you are. But some people do it only for the “likes” and never really connect with people. So, how do you use LinkedIn as a way to truly eng…

The combination of social media and communities has become an integral part of our professional lives over the last few years. And professional networking sites such as LinkedIn and Twitter are at the forefront of this evolution. But there's an increasing demand for transparency and honesty on social media, so if you want to make it online, you nee…

The way you build a personal brand depends on your personality and the goals you want to achieve. And today, LinkedIn is the most popular platform for presenting yourself and your views, promoting your goals, sharing valuable posts to let people know who you are, and creating a personal brand. But not everyone is successful at building their brand …

No matter how successful you want to become, it’s important to realize that you have to start somewhere. It's important to be honest with your peers and your online community by sharing your internal struggles. It’s important because others have struggles, too. And Linkedin is one of the best ways to share your experiences. But most people, especia…

How you build a personal brand depends on your personality, goals, and platform choice. LinkedIn has become one of the most popular channels for presenting yourself as a brand, promoting your goals, and sharing valuable posts to let people know who you are. But how do you use LinkedIn correctly to grow your audience and get them to engage with your…

Building a personal brand is one thing. And creating a positive culture around a brand is an essential element that entrepreneurs and employers should keep in mind when gathering their marketing teams. In addition, the salary standards have risen, and employees have many more opportunities than before. And that has become quite challenging for empl…

Personal branding continues to be a big topic in 2022, and anyone aspiring to grow professionally should consider building a personal brand. But few companies see the value that personal branding could bring to their specific business. Therefore, it is the job of marketing professionals, especially those who have already built an extensive communit…

Building a personal brand goes beyond establishing a social presence or being active on social media. Personal branding is more about credibility and reputation, and these concepts should not be underestimated by individuals seeking fruitful careers or profitable opportunities. But what is the secret to building a successful personal brand? Can it …