Experiences is a podcast about humans creating happy memories through their participation in the experience economy. We discuss how brick and mortar retail is changing rapidly, the clear winners in the experience economy, and visit with brands that are not just surviving, but thriving.
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Gen Z entrepreneur and DTC agency leader Brandon Amoroso talks with some of the best in the marketing world. Brandon and guests reveal their top business-growth strategies for anyone in the online space–whether you are a brick-and-mortar business looking to scale or an established online business trying to grow. Consumer marketing is under constant and dramatic change, so Brandon aims to tackle new problems with a fresh Gen Z mindset. The D2Z Podcast delivers insights, strategies, and tactic ...
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The Helpful Human podcast is where we explore the glorious challenge of launching digital solutions to human problems. Brought to you by the affable folks at Helpful Human, a digital products consulting company, and anyone they can drag into a conversation with them.
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Remote Work, Social Media Impact, and Founder-Led Brand Success with Gaby Tegen, CEO @ Smartrr - 112
48:01
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In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship,…
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Jeff Pennypacker - Sweet and Savory Classroom
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I had an amazing conversation with Jeff Pennypacker of Sweet and Savory Classroom, a cooking school experience based in Chatanooga, TN. He and his wife run a very successful cooking school and he shared some tasty insights for any retailer who offers (or wants to) experiences. And, if you're a cooking school, don't pass up this episode as it has so…
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Harnessing AI for Growth: Erik Huberman on Transforming Marketing and Managing Expansion - 111
32:49
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visio…
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Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110
37:32
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In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effectiv…
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Crafting Memorable Experiences in Retail with Mark Sandeno - 109
41:08
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Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers. Discover how memorable, bookable moments can elevate your brand and conne…
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How to Beat Chargebacks and Save Your E-Commerce Business with Dan Moshkovich - 108
33:42
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Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the pote…
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Mastering Shopify: Patrick Barnes on Transforming E-commerce - 107
59:14
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In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into …
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Unboxing Marketing: Revolutionizing Customer Experience with Tyler DeLarm - 106
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In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpoint—the unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direc…
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Amazon Success Secrets: Navigating E-commerce with Mike Begg - 105
27:38
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In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for lo…
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The Future of Commerce: Bridging the Gap Between Digital and Physical with Jessica Kogan - 104
33:13
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In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and of…
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Personalized Marketing Strategies & Building Partner Programs from Scratch with Noah Rahimzadeh - 103
36:26
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Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streaml…
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Unlocking Business Growth: Leveraging Gen Z Mindset with Cade Proulx - 102
34:11
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In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking …
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1
Klaviyo and Latin America's E-commerce Landscape with Mateo Velayos - 101
32:54
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Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business grow…
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The Future of Recruitment: SCALIS' Vision for Seamless Candidate Matching with CTO Roy Mathew - 100
47:34
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In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of prod…
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Media Measurement and E-commerce Optimization with Mike True of Prescient A.I. - 99
45:21
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invalua…
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Scaling Success: Apex, SCALIS' recent acquisition - 98
18:57
18:57
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In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, hig…
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How to Navigate E-commerce Tax Challenges with Tom Mercer, Director @ Bean Ninjas - 97
26:30
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In this episode of the D2Z podcast, Brandon Amoroso kicks off a great conversation with Tom Mercer, a partner and director at Bean Ninjas, to shed light on the intricate financial landscape of e-commerce. As an expert in e-commerce bookkeeping and financial reporting, Tom brings a wealth of experience and insights to the table, offering valuable gu…
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From Affiliate Marketing to Amazon FBA: Neil Twa's Story - 96
34:32
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In this episode of the D2Z podcast, Brandon Amoroso interviews Neil Twa, CEO of Voltage Holdings, shedding light on the transformative journey from corporate life to entrepreneurship. Neil's narrative is not just about personal triumph; it's a testament to the courage required to navigate uncharted waters, emphasizing the essence of risk-taking and…
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Mastering Amazon: Insider Strategies for E-Commerce Success with Cartograph CEO Chris Moe - 95
50:43
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In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace. Chris shares his wealth of knowled…
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The Fulfillment Formula: Scaling E-commerce Success with Juan Meisel - 94
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In this episode of D2Z, Brandon sits down with Juan Meisel, the visionary founder and CEO of GRIP, an innovative e-commerce fulfillment platform specializing in perishable goods. Discover Juan's insightful reflections from his tenure at Butcher Box and the pivotal challenges that inspired the creation of Grip, revolutionizing the landscape of e-com…
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How to Winback Dormant Email Subscribers with Dean Ginsberg - 93
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In this episode, Brandon Amoroso hosts Dean Ginsberg, founder of Winback, as they embark on an illuminating exploration of the email marketing landscape. Join both entrepreneurs as they delve into Dean's journey from agency work to founding Winback, uncovering the intricate nuances of email deliverability and entrepreneurship challenges along the w…
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The Future of Furniture Retail: A Conversation with Alex Back, Founder of Couch.com - 92
44:35
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In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of Couch.com. The conversation kicks off with Alex's journey, from the success of Apartments Hub to the inception of Couch.com, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges fac…
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Challenges and Myths of E-commerce with Ben Sharf - 91
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In this episode of the D2Z Podcast, Brandon Amoroso, engages in a compelling discussion about the world of e-commerce with Ben Sharf, the founder of Platter, a Shopify theme and app bundle. Delve into the world of e-commerce optimization from a Gen Z perspective as they discuss the challenges of app overload, consolidation, and enhancing the custom…
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E-Commerce Revolution with Maier Bianchi - 90
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In this episode of the D2Z Podcast, join host and Gen Z entrepreneur Brandon Amoroso as he delves into the dynamic world of e-commerce and web development with special guest Maier Bianchi, the founder of Bemeir, a digital commerce and UX design agency. Get ready to embark on a journey through the ever-evolving landscape of online commerce. Maier Bi…
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The Art of AI-Driven Personalization in Marketing with Ryan Burrer - 89
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In this episode of the D2Z Podcast, Brandon Amoroso welcomes Ryan Burrer, Principal Sales Engineer for New Products at Attentive. Together, they delve into the intriguing intersection of marketing, AI, and personalization. Ryan, a seasoned expert with over a decade of experience in the email service provider domain, unveils valuable insights into t…
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Navigating Business Growth and AI Impact with Jess Cervellon - 88
39:49
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Brandon Amoroso sits down with Jess Cervellon, former VP of Customer Experience at Feastables and a fractional CMO for various eCommerce businesses. Jess Cervellon takes us on a thrilling journey through her early days at Feastables, a startup that experienced remarkable growth. She shares the excitement of launching a business, adapting strategies…
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Unlocking the Power of AI in Retention Analytics with Ben Hindman - 87
39:59
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In this episode of the D2Z Podcast, Brandon Amoroso and Ben Hindman, co-founder and CMO of Peel Insights, delve into the world of retention analytics and AI-driven insights. Together, they explore the intersection of data analysis and actionable marketing strategies, providing valuable insights for businesses looking to enhance their retention effo…
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Customer-Centric Branding with Bryan Alston - 86
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In this episode of the D2Z Podcast, Brandon Amoroso explores the world of eCommerce and brand building with Bryan Alston, co-founder and managing partner at Brand Castle Growth Partners. With 12 years of experience in launching and scaling eCommerce startups, Bryan shares valuable insights into successful brand development. He emphasizes the shift …
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Account-Based Marketing Masterclass with Richard Robert - 85
30:32
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In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. T…
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Mastering Loyalty Programs and Customer Engagement with Jared Mintzlaff - 84
39:44
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Join Brandon Amoroso and Jared Mintzlaff in this enlightening episode as they explore the world of loyalty programs and customer engagement. Discover the frustrations of generic loyalty initiatives and the need for tailored programs that nurture genuine customer retention. Gain insights into measuring program success, crafting unique loyalty experi…
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How to Start Your Own Fractional Growth Marketing Agency with Brennan Tobin - 83
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In this episode of D2Z, Gen Z entrepreneur Brandon Amoroso, founder and president of Electriq, engages in a dynamic conversation with Brennan Tobin, the founder of Odd Duck, a fractional growth marketing group and full-service performance marketing agency. Together, they explore the intricate world of entrepreneurship, marketing, and agency pricing…
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Recharge: Fueling Subscription Success with Oisin O'Connor - 82
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Oisin O'Connor is the co-founder and CEO of Recharge, a leading platform powering subscription growth for e-commerce brands. In this episode, Brandon and Oisin explore entrepreneurship, customer insights, and the evolving e-commerce landscape. One of the central themes of this episode is the significance of listening to customers deeply. Oisin and …
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Entrepreneurship and Innovation in the Health & Wellness Industry with Alejandro Chaban - 81
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Alejandro Chaban, the visionary CEO and founder of Yes You Can!, a renowned health and wellness company. Alejandro's journey is nothing short of incredible, having battled obesity, bulimia, and anorexia at just 15 years old, only to emerge as a highly successful entrepreneur. Brando…
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Revolutionizing Influencer and Affiliate Marketing with Lily Comba - 80
27:18
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Lily Comba, Head of Agency Partnerships at Superfiliate and CEO of Superbloom, joins Brandon Amoroso in the D2Z podcast for an enlightening conversation that uncovers the dynamic world of influencer and affiliate marketing. In this episode, Lily shares her extensive background in influencer and affiliate marketing, including her pioneering work wit…
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The Power of E-commerce Partnerships with Cade Proulx - 79
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Cade Proulx, Head of Partnerships at Sendlane, joins host Brandon Amoroso to delve into his fascinating entrepreneurial journey and the dynamic world of e-commerce partnerships. Cade's journey spans from brokering a $10 million series C deal at a young age to his current role at Sendlane, where he spearheads partnership initiatives. He shares insig…
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The Art of Navigating the CBD Legal Maze and Mastering AI with Mike Sill - 78
40:15
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Mike Sill, co-founder of thriving CBD business, Sunday Scaries offers a trove of insights as we delve into his entrepreneurial journey, from the inception of his first venture, a photography business, to owning a bar and grill in San Diego, and eventually stepping into the CBD industry. Discover how Mike overcame challenges, navigated restrictions,…
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The Art of Entrepreneurship and Investing: A Conversation with Tim Calise - 77
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From raising over $300 million before the age of 25 to investing in service-based businesses, Tim Calise has a lot to say about founding companies. In our discussion, Tim spills the beans on the essential ingredients for a successful business – a relationship-based model, considering multiple buying decisions, focusing on longevity, and understandi…
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Innovations in Growth and Financial Management with David Conforti - 76
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I am joined this week by David Conforti, co-founder and CEO of the Varfaj Group. Together, we trace Varfaj's journey from its inception at NYU to its present-day management of large-scale projects on the Shopify Plus platform. We also shine a light on the stark digital divide between small businesses and legacy enterprises, and discuss how this gap…
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The Shift in Media Consumption and Advertising Trends with Carter Snyder - 75
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Carter Snyder of the Sasha Group helps us traverse the evolving landscape of media consumption and advertising. We discuss how the giants of digital platforms - like Walmart and Amazon, and dominant streaming services - are molding the way we consume media. From the rise of social media apps like TikTok, challenging Facebook's reign, to the diversi…
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Tackling Rising Customer Acquisition Cost: Okendo's Approach with Matt Goodman - 74
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I'm with speaking with Matt Goodman, the co-founder and CEO of Okendo. Matt walks us through Okendo's suite of solutions explicitly designed to combat the rising cost of customer acquisition by creating super fans for your brand. From reviews to quizzes, referrals to loyalty programs, Okendo's comprehensive stack guarantees to deliver high-quality,…
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Book Launch Insights: The Power of a Gen Z Mindset in Business - 73
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Talking with marketing and communications advisor Mark Havenner who has worked with DRINKS and Electriq on thought leadership programs and who has worked on the production of Brandon's upcoming book "Think Z." We talk about the world of business, fueled by the tenacity and resilience of the youngest generation of leaders. We take you through our jo…
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Modern Agency Insights and the AI Revolution with Jonathan Snow - 72
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Jonathan Snow, with the Snow Agency, takes us on his entrepreneurial journey. Drawing on his own experiences he built an affiliate marketing platform and launched a Shopify holding company, which later transformed into a cutting-edge performance marketing agency. This is a rare chance to glean practical insights from his experiences and learn how t…
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Direct Mail and E-Commerce: Insights from Postpilot's Co-founder, Michael Epstein - 71
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Today I'm with co-founder of Postpilot, Michael Epstein and we unpack his journey from revamping an e-commerce brand to transforming direct mail for the new era. Michael reveals insider secrets on the role of Postpilot in making direct mail more efficient, automated, and user-friendly, and how it has changed the game for digitally native brands. Mi…
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The Art of Building Successful Ventures with Roger Beaman - 70
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Get a firsthand look into the world of start-ups and entrepreneurship from Roger Beaman, the founder of Novel, a successful e-commerce platform. We have the pleasure of hosting Roger for an enlightening chat about the rollercoaster ride that's entrepreneurship. We traverse through Roger's entrepreneurial journey, dwelling on the unexpected challeng…
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Exploring the Journey of NoonBrew: Combating Afternoon Slumps, Nighttime Tea Successes, and the Role of AI in E-commerce - 69
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Andrew Case, co-founder of Noonbrew, joins me to talk about its growth into a diverse brand offering popular products like their nighttime tea, Andrew shares an exclusive behind-the-scenes perspective. We talk about everything from the critical role of customer surveys in validating product effectiveness, to how the unexpected success of their nigh…
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Evolving an Antiquated Wine Industry with Patrick Pazos - 68
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Welcome back to the D2Z Podcast with your host, Brandon Amoroso. Today, we're joined by Patrick Pazos, the new Sales Manager of DRINKS.com and Electriq, to discuss the fascinating intersection of wine and e-commerce. We start by discussing the huge opportunity that wine producers have in the e-commerce space with Shopify. Patrick sheds light on why…
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Lifestyle Marketing and Shaping the Future of Ecommerce With Cody Griffin - 67
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Tune in to my conversation with the former VP of Marketing at Dr Squatch and current head of revenue at Repeat, Cody Griffin. Cody shares his journey from management consulting to navigating the marketing world of smaller businesses. We cover everything from transforming one-time buyers into lifetime customers to developing a seamless customer expe…
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Insights into Expanding Businesses with Phil Sblendorio - 66
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In this episode of The D2Z Podcast, I'm speaking with Phil Sblendorio, the CRO at AMB Interactive. Phil uncovers the secret sauce behind building, growing, and scaling successful businesses. We share our firsthand experiences, highlighting the importance of brand experience, navigating market challenges, and the pros and cons of partnering in busin…
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Agency Partnerships and a Evolving DTC Marketplace with Rebuy's Aaron Roper - 65
48:55
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In this episode of the D2Z podcast, we have an enlightening conversation with Aaron Roper from Rebuy, a leading platform in the Shopify ecosystem. We start by exploring the evolution of the Shopify ecosystem over time and how agencies have transformed into big conglomerates through mergers and acquisitions. Aaron sheds light on the changing dynamic…
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Engaging with Customers, DTC Subscriptions, and Memberships with Wyatt Shane at Recharge - 64
45:17
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In this episode of the D2Z podcast, I had an insightful conversation with Wyatt Shane, Partner Manager at Recharge, a leading subscription management platform. We began by discussing the latest product updates from Recharge and how agencies are playing a crucial role in testing new features for tech partners with their clients. Wyatt emphasized the…
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