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The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Hosts Brooke Gladstone and Micah Loewinger examine threats to free speech and government transparency, cast a skeptical eye on media coverage of the week’s big stories and unravel hidden political narratives in everything we read, watch and hear.
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Copywriting lessons from David Garfinkel
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
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From privacy concerns to limitless potential, AI is rapidly impacting our evolving society. In this new season of The Brave Technologist Podcast - we’re demystifying artificial intelligence, challenging the status quo, and empowering everyday people to embrace the digital revolution.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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Film and advertising experts are being hosted by Omar A Rashed in order to share their knowledge and wisdom with those just entering the field.
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Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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Ranked among the top podcasts for B2B CMOs, Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their ongoing success. Host Drew Neisser, an award-winning marketer himself, keeps the conversations lively and insightful.
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This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
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ADTENTION! The American Advertising Federation Tenth District Podcast
American Advertising Federation Tenth District
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remar ...
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Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.
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In 2024, Closers are going to lose sales if they are still using “old-school,” out-dated closing techniques. We help Closers level up and achieve extraordinary results by learning from elite Sales Influencers who are featured Guests on my show.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road - and each episodes guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.
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It's about people not politics: talking to interesting folks in and around radio (and the media) in Chicago and beyond. Theme music by Panda Riot.
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Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.
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رحله أحمد حسين في الcreative والاخراج مع الاعلانات! Ahmed Hussein is Giving Back!
1:40:34
1:40:34
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في الحلقة دي من "Giving Back"، بنتكلم مع أحمد حسين، واحد من أكبر مخرجي الإعلانات في مصر! أحمد بدأ وهو لسه في الكلية، واشتغل في Leo Burnett لحد ما بقى مدير قسم الإبداع. رحلته مليانة شغف، جوائز، وحب كبير للنادي الأهلي. هنتكلم عن مشواره والدروس اللي اتعلمها من ناس زي حمد الله، ونصايح لأي حد عايز يبدأ في المجال أو يطوره. ما تفوتش الحلقة، مليانة معلومات…
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026 Putting The Quality In Quality Meats with Brian Seidband & Gordy Sang
1:14:18
1:14:18
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Gordy Sang & Brian Siedband, Co-Founders / Co-CCOs of Quality Meats - put the Quality in Quality Meats (Ad Age Small Agency of The Year… Again!) In this episode with Quality Meats… Which, is an agency - not a butcher shop, we gain a plethora of knowledge. Their work is fun, - and if you watch it you’ll notice a refreshing and straightforward authen…
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Segmentation - not sexy but the secret to rapid dance studio enrollment
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In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication t…
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China CRM Redefined: Navigating Clienteling with Aurelien Rigart
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Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possib…
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Walmart Connect Advertising Tips for First-Time Sellers
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Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmar…
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Amazon Advertising Strategies: Campaign Structures
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In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all. We’ll ta…
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AAF D10 Summit on South Padre Island - So, Are You Coming?
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It's South Padre, it's the beach, it's a D-10 summit. Expect to learn something, get some sand between your toes, and get ready to have a ton of fun with your friends in District 10. An event and destination designed to inspire you, because we could all use a little sun and inspiration, right?By American Advertising Federation Tenth District
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EP340: Jess Ling, EVP of Global Brand Advertising, American Express
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Jessica Ling is the Senior Vice President of Global Brand Advertising at American Express. Since joining American Express in 2019, Jess has held several senior marketing roles spanning both brand and performance marketing. Previously she was the Senior Vice President of Marketing Strategy and Prospect Marketing responsible for the U.S. prospect acq…
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The Unique Advantages of Out-of-Home Advertising
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On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technolo…
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Tom Traylor - EVP Regional Manager, Lamar Advertising
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In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases. Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role …
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The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
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In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest research paper titled "How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness: Consumer Response to Soc…
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Exploring the Role of Advertising in Hollywood with Shannon Miller and David Griner
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In this episode of Yeah, That’s Probably an Ad, Luz Corona is joined by Shannon Miller, the founder and Editor-In-Chief of Nerds of Prey, and David Griner, of The Creative Ladder. Hosted on Acast. See acast.com/privacy for more information.
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How to Leverage Contextual Advertising Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to position…
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In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. Podcast Breakdown 00:00 - 09:20 Introducing Katie Green and Little Saints 09:42 - 22:39 Kati…
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The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Bre…
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Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what ma…
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#329: The 5 Major Pricing Mistakes That Keep You Broke
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NOTE: Sorry about the audio quality here. The mic cable had a short in it 😭 If you're working non-stop but still struggling to make ends meet, you're probably making one of these five major pricing mistakes. I just dropped an episode that breaks down 5 pricing traps freelancers fall into—and how to fix them before they burn you out. Here's the hard…
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Very Mindful with Remedy Place | Young Influentials
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When socializing with friends, many of us typically think of going to a bar or club. However, now there’s a new option thanks to Remedy Place. Remedy Place is a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. In this episode, we’ll hear from founder Dr. Jonathan Leary about the …
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Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
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The Dangers Of The Ad Buying Industry's 'Overcorrection' Toward Performance
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Next in Media spoke to Karen Benson, EVP of integrated media at Deutsch New York about why she's worried that some brands have gone overboard on spending with ROI-friendly vehicles like social platforms and retail media. Benson also discussed the realities of AI in the agency world, and why it's not so easy to figure out how to fund creator program…
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This episode features an interview with Dorian Kendal, who is a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netflify, a platform for developers to build highly-performant and dynamic web sites, e-commerce stores and applications. In this episode, Dorian discusses his non-traditional path to the CMO role, his…
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Growth Hacks for Quick Wins in Communications
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A 'growth hack' is a creative, low-cost strategy to quickly increase brand awareness, stay top of mind and even acquire customers. Gini Dietrich is sharing several, and how to use them so you can create some wins while you work on your longer term strategy this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks
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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency
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Have feedback or a question? Text us! Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on …
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Stand Out In Sales: Branding Expert Reveals Secrets to Stand Out in Sales to Sell More - Brendan Kane
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Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences that reward relevant content, products, and services with attention and spending. The only book on sales you'll ever need: https://go.nepqblackbook.com/learn-more Guide to Going Viral: https://goviral.hookpoint.com/ge…
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Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)
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In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much. I’ll break down the key reasons why this …
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How to Leverage Linkedin to Sell [Ep. 46]
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Summary: In today’s episode, Laura and Julia share five suggestions for professionals looking to improve their business through LinkedIn. Our hosts discuss the benefits of engaging with other accounts, joining active groups, and using recommendations and endorsements, along with ways to optimize your profile. LinkedIn is already a helpful tool for …
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success. Tyson and Jim offer actionable strategies for …
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296 | Insider Advantage: Crafting Products for Peers | with Chris Habib
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Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can conta…
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How the fed cutting interest rates affects marketers and consumers
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The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers? On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. _____ To read the full stories included in this episode: Annual US consumer inflation fell to 2.5% in August,…
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice? Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strate…
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A Classics Episode: Redefining the Value of a Vote
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It shocked us back in 1997 and won an APG Gold. But the question is, given the everyday nature of corrosive and extreme political behavior, have we now become immune to it? You be the judge. Thank you to Jira and The Master of Advertising Effectiveness (MAE) for sponsoring this episode.By On Strategy Showcase
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Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting.One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things.The words are “but” – with one ‘t’ – and “therefore.” Why are these words so imp…
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The Beatlology Interviews: Actor Mark Hamill
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Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys. Hosted on Acast. See acast.com/privacy for more information.…
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The Trump Campaign Continues to Spew Lies about Springfield. Plus, Support for Political Violence Is On the Rise.
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Lies that immigrants are eating pets in Springfield, Ohio have inspired dozens of threats against the town, and toward Haitian-Americans across the nation. On this week’s On the Media, hear how public acceptance of political violence has grown. Plus, how January 6 became a recruiting tool for one of the country’s largest militias. [01:00] Host Broo…
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If you want to make money as an agency in today's market, your best bet is to specialize in a single type of niche. This will allow you to get better results and stand out in a competitive market. There's a ton of ways to find a good niche to attack, but in this video Ryan breaks down 3 SEO niches that are GUARANTEED to make you $1m this year in re…
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Everything That Happened at Made On YouTube 2024
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Here's what we covered today: 9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOKBy Lauren Schnipper, Joshua Cohen
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415: New Rules (for CMOs) of B2B Marketing + PR
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What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience. In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his i…
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How Agencies Can Keep Up with Media Evolution (with John Lods)
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In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, C…
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Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
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This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com.By On Strategy Showcase
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View From The US v. Google Trial Press Box - E310
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After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
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EP342: Tim Armstrong, Founder and CEO, Flowcode
1:15:52
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Longtime Advertising Week friend Tim Armstrong joins Great Minds to discuss Flowcode, his latest endeavor. Flowcode is the #1 trusted QR provider for instant conversions and real-time data.By Advertising Week
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When should I change my bid strategy in Google Ads?
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Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Co…
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In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Gu…
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Taylor Swift's Endorsement and the Role of Music in Politics
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Last Tuesday, as audience members and press were still milling about the presidential debate stage in Philadelphia after the spotlights dimmed, the real bombshell of the night dropped — Taylor Swift's endorsement Kamala Harris and Tim Walz. And this week, pop star Billie Eilish and her brother Finneas took to Instagram, announcing that they were vo…
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Courtney Redford - Digital Marketing Manager, Bridges Consumer Healthcare
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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown 00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 17:06 - 28:…
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Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions. Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career …
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Enhancing Your Web Experience with Privacy-First Browsing Strategies
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Yan Zhu, Chief Information Security Officer at Brave Software, discusses ways to reduce your risk of getting compromised when browsing the Internet. She also explains how Brave's policy of only collecting the bare necessities not only boosts security but also simplifies legal compliance and keeps your data truly private. Key Takeaways: Security cha…
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Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience
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Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of Th…
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