Best Jen Heller Podcasts (2024)

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77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06 1:01:43

11h ago1:01:43

1:01:43

** Originally published on February 1, 2023 ** This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane -- In this special REPLAY episode of "Women in B2B Marketing," host Jane Serra interviews Jen Capstraw, a leading email marketing exp…

1
Ask Jen: Infrared vs. Traditional Saunas: Which Is Better & Why? Benefits, Safety, and Best Practices for Detox & Wellness 21:05

4h ago21:05

21:05

As the leaves change and the air becomes crisp, it's the perfect time to return to basics and prioritize healthier routines. Fall is a season of transition - a time to clear out the old and welcome the new. It’s an ideal time to create a wellness escape at home to detoxify, relax, and recharge. One of the best ways to do this is by adding an infrar…

1
76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition 46:56

10d ago46:56

46:56

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Surbhi Agarwal, the CMO at Applied Intuition. Surbhi shares her impressive career journey, transitioning from engineering and sales to various marketing roles, ultimately becoming a CMO. With experience at industry giants like Intel and Google, as well as startups, Surbhi o…

1
How a Clean Home Can Elevate Your Mood and Quality of Life With Mine Ekenler 52:44

7d ago52:44

52:44

Imagine walking into your home and feeling burdened by clutter. Dishes pile up, laundry overflows and every room seems to shout for attention. Your home should be a cozy escape, but instead, it feels like a battleground. A clean, organized home significantly affects mental health, productivity, and personal growth. When your home is neat and organi…

1
75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch 46:15

5h ago46:15

46:15

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Gwen Lafage, VP of Brand and Content at Sinch, to discuss her journey in marketing. Gwen shares insights from her experiences in both B2C and B2B sectors, emphasizing the evolution of marketing tactics and the critical role of storytelling in branding. They explore how brand camp…

1
3 Ways to Create Happiness and Expand Your Capacity to Feel Good with Siri Baruc Thornton 37:09

2h ago37:09

37:09

Is it hard to work on yourself when you’re always trying to meet other people’s demands? It’s a tough spot to be in. You’re always told to achieve, do better, and meet expectations. And in the chaos, your needs and growth often take a back seat. This constant battle inside can leave you feeling drained and disconnected from your true self. This epi…

1
74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T 42:57

9h ago42:57

42:57

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Talya Heller, a competitive positioning advisor and founder of Down to a T. Talya shares her career journey from industrial engineering to product marketing, emphasizing the importance of networking, especially after relocating to a new country. She provides insights into comp…

1
The Healing Power of Breathwork, Nature, and Sacred Spaces with Siri Baruc Thornton 46:28

1d ago46:28

46:28

Feeling like stress is taking over your life? Our busy schedules can lead to mental and physical burnout. But did you know that spending time in nature and practicing breathwork can help alleviate stress? Think about the peace and energy you could achieve by simply breathing and connecting with nature. Ah, Breathwork! That is how my soul sister and…

1
S3/E9-Jen Even: From Runner to Ultra Coach 1:19:31

29d ago1:19:31

1:19:31

Send us a Text Message. In this episode of Runners of the Corn, Jen sits down with Jen Even of Even Better Coaching. Jen shares her inspiring journey from casual runner to ultrarunner, now gearing up for her 7th year at the challenging Mines of Spain 100 in Dubuque, Iowa. She dives into her passion for coaching, offering insights into the unique de…

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73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly 48:58

1M ago48:58

48:58

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of unde…

1
Ask Jen: Sauna Essentials - Hats, Towels, and Delivery & Setup Tips 16:22

1M ago16:22

16:22

Here is another “Ask Jen” minisode where I share my extensive knowledge and personal experiences to address common questions and concerns about saunas, their use, safety, and effectiveness. Today, I am answering questions about sauna hats: to wear or not to wear; how to choose the right towels; and how to have a smooth sauna delivery and setup. Whe…

1
72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions 1:00:01

1M ago1:00:01

1:00:01

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her exper…

1
A Mother's Journey to Healing Eczema and Harmonizing Family Life With Megan Lewin 41:33

14d ago41:33

41:33

Trying to fit new health routines into your busy family life can be challenging, especially when you're dealing with health issues. Sticking to these routines can sometimes feel draining and discouraging if you don’t see immediate changes. But think about turning this tough situation into a way to improve your health and create a more balanced fami…

1
CMAR Soundbites, DNFs and Pinetum 59:24

1M ago59:24

59:24

Send us a Text Message. In this episode of Runners of the Corn, we bring you a mixed bag of engaging content! Tune in for exciting soundbites from the Cry Me a River (CMAR) race, where you can feel the energy and hear firsthand experiences from the event. I also dive into a personal story about my first DNF (Did Not Finish), sharing the lessons lea…

1
71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic 46:19

2M ago46:19

46:19

In this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conver…

1
Breakthrough Natural Solutions for Autism and Family Health With Alex Hartinger 58:50

21d ago58:50

58:50

Your family’s health history strongly impacts your current health. Chronic illnesses, fertility problems, and overall well-being can all be influenced by what happened before you were even born. The good news? You can break these negative cycles with natural health solutions. You can change your health destiny by focusing on nutrition, detoxificati…

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70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close 48:03

2M ago48:03

48:03

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Chelsea Castle, Head of Content and Brand at Close. They delve into Chelsea's career journey, from journalism to tech marketing, and her new role's challenges. Chelsea shares her strategies for the first 90 days in a new position, emphasizing rapport-building and impactful contri…

1
How Gut Intuition and Natural Remedies Healed Her Cancer with Suzanna Hake 53:52

1M ago53:52

53:52

Feeling torn between conflicting medical advice is a common challenge when facing health decisions. It can leave us unsure about what’s best for our well-being. My friend, Suzanna Hake, a former teacher turned entrepreneur and wellness educator, experienced this firsthand. Her family faced health challenges post-COVID, from her husband's Lyme disea…

1
S3 E7: Erin's Pupcast on 150 Potawatomi 1:17:54

2M ago1:17:54

1:17:54

Send us a Text Message. In this episode, we chat with Erin Montgomery about her incredible journey conquering 150 miles at Potawatomi. Get the inside scoop as host Jen shares her experiences crewing for Erin, with plenty of funny moments along the way. Plus, hear about Matthias stepping in as a pacer. Dive into the world of running 150 miles and ex…

1
69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at Belkins 38:00

2M ago38:00

38:00

In this episode of "Women in B2B Marketing," host Jane Serra interviews Margot Kashuba Lee, CMO at Belkins. Margot shares her unique career path from finance to marketing, driven by her passion for social media and community building. She discusses the importance of her finance background in shaping data-driven marketing strategies and bridging the…

1
How to Maximize Your Infrared Sauna Experience Q&A With Jen Heller 16:13

1M ago16:13

16:13

Welcome to the first "Ask Jen" minisode on the Homes that Heal podcast! Today, I am answering common questions about infrared saunas. Here's a sneak peek at what you can expect: Understanding Red Light Therapy in Infrared Saunas Electrical Requirements for Saunas Setting Up Your Sauna on Different Flooring Types Enhancing Your Sauna Experience with…

1
68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group 44:18

2M ago44:18

44:18

In this episode of "Women in B2B Marketing," host Jane Serra engages with Maggie Blume, a Deliverability Consultant at The Luster Group, to delve into the intricacies of email deliverability in the B2B sector. Maggie shares her journey from an introverted accountant to a successful sales professional, emphasizing the power of active listening and a…

1
Becoming Bulletproof to Stress, Burnout & Anxiety: A Guide to Emotional & Physical Wellness with Rich Ahlers 41:13

1M ago41:13

41:13

Emotions are incredibly powerful—they shape how we experience life. Yet, expressing them can feel scary. We worry about being judged or seen as vulnerable, so we often hide our feelings away. But here’s the thing: emotional health isn’t just a nice-to-have—it’s necessary for how well we feel overall. In this episode, we look into how mastering our …

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67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax 47:22

2M ago47:22

47:22

In this episode of "Women in B2B Marketing," host Jane Serra interviews Catherine Solazzo, CMO at Syntax. Catherine shares her career journey, starting as an intern at IBM and evolving into leadership roles. She discusses the challenges and strategies involved in leading marketing transformation, emphasizing the importance of trust, data-driven dec…

1
A New Beginning: My Path to Health and Wellness, Part 2 34:00

2M ago34:00

34:00

Have you ever found yourself stuck on your health journey? Like no matter what you do, you can't make progress? Achieving your health goals requires more than just a plan. It takes determination, commitment, and a strong mindset. Without them, it's easy to give up when the going gets tough. But with them, you can overcome any obstacle and improve y…

1
Transform Your Home, Transform Your Life: Secrets to Harmonious Living With Mark Heller 57:19

2M ago57:19

57:19

Imagine feeling trapped in a cycle where each day brings a struggle with your health and happiness. For many, battling alcohol addiction not only takes a toll on physical well-being but also affects finding peace and joy. In such moments, the importance of intentional living becomes clear—a purposeful effort to shape a space that encourages a life …

1
Restore and Rebalance Your Inner Peace at Home With Crystal Herbrand 41:37

2M ago41:37

41:37

Ever feel like you're giving too much of yourself to others? You’re drained, burned out, and just plain unhappy? This overwhelming feeling can leave you feeling unbalanced and lost. But what if there was a way to restore your energy and create a sense of wellness in your home? Balance isn't just a dream—it's essential. Your home and heart should be…

1
NEIN! Let's get a spanker! 42:59

3M ago42:59

42:59

Send us a Text Message. Welcome to the latest episode! Today, Jen shares some sound bites recorded at Schuetzen Nein and gives a brief race report from the event. Despite capturing a lot of great content, she missed getting a recording of the runner she was there to support. That runner was understandably preoccupied with earning her spanker! In th…

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66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI 47:02

3M ago47:02

47:02

In this episode of "Women in B2B Marketing," host Jane Serra interviews Alessandra Colaci, an AI consultant and founder of Humans Plus AI. Alessandra shares her journey from B2C to B2B marketing and her transition into AI. They discuss the practical applications of AI tools like ChatGPT, emphasizing the importance of providing context and experimen…

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65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius 45:23

3M ago45:23

45:23

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and …

1
Matthias? How are you doing this? 1:07:40

3M ago1:07:40

1:07:40

Send us a Text Message. In this episode, Jen sits down with a special co-host, Stephanie Kemmeren, to delve into a conversation with her husband and co-host, Matthias. Before diving into the main discussion, Jen and Stephanie chat about recent races and preview some exciting upcoming events. The heart of the episode features Matthias, who shares hi…

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64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim 45:29

3M ago45:29

45:29

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, …

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63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper 43:08

3M ago43:08

43:08

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tara Robertson, Head of Demand Gen at Chili Piper, for a rich discussion on the intersection of brand and demand generation. Tara shares her marketing journey, emphasizing the importance of brand strength, sales alignment, and the power of collaboration for successful marke…

1
The Lily Podcast 1:26:57

4M ago1:26:57

1:26:57

Send us a Text Message. 🎙️ **The Lily Podcast - Episode Release on May 24th!** 🎙️ In this exciting episode of The Lily Podcast, recorded last week, we dive into the incredible journey of Lily, an ultrarunner who embodies humility, speed, kindness, and positivity. 🌟 Lily shares her recent ultrarunning adventure at the Rocky Raccoon race in Texas. We…

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62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa ... 41:23

4M ago41:23

41:23

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational…

1
A New Beginning: My Path to Health and Wellness, Part 1 12:55

4M ago12:55

12:55

Hey, friend! I'm Jen Heller, the voice and heart behind the Homes that Heal podcast. This show has been my dream for so long, and I'm so thrilled and grateful to finally hit the record button. Today, I want to take you on a trip down memory lane. Come along as I give you a sneak peek into my childhood, my struggles with weight, an incident that has…

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61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata 42:39

4M ago42:39

42:39

In this episode of "Women in B2B Marketing," host Jane Serra chats with B2B rockstar Sydney Sloan, CMO of Drata, about the power of personal branding and networking for career advancement. Sydney also shares her B2B marketing journey, emphasizing the need to understand the market and be passionate about solving customer problems. She advises listen…

1
Welcome to the Homes that Heal Podcast 2:22

4M ago2:22

2:22

Welcome to the Homes that Heal podcast! A show that will help you transform your home into a health and wellness sanctuary. Hi! I am your host, Jen Heller. I am a wellness educator, infrared sauna expert, home health consultant, and your go-to resource for creating a life and home of health and happiness. I believe life happens for you, not to you.…

1
60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job? 35:54

4M ago35:54

35:54

**Introducing WIB2BM Roundtables** A new monthly episode - published the second Friday of every month. Don't worry, the usual weekly episodes will still publish every Wednesday. We're adding additional formats to engage more women and see what you enjoy best! Like (or don't like) the new roundtable format? Feel free to share feedback directly with …

1
59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue 51:49

4M ago51:49

51:49

In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a …

1
58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS 45:33

4M ago45:33

45:33

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Jamie Tharp, UPS's Digital Access Program Director, about the nuances of B2B partnerships. With a rich background in strategic account management, Jamie shares her journey and the evolution of partnerships across various industries. They explore the importance of aligning part…

1
57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health 42:08

5M ago42:08

42:08

In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strat…

1
56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching 43:49

5M ago43:49

43:49

In this episode of "Women in B2B Marketing," host Jane Serra and Alice Ko take us through Alice's fascinating transition from accounting to marketing and her evolution into a coaching expert. Alice shares how the CliftonStrengths assessment profoundly shaped her career path and her approach to team dynamics. They explore the timing and impact of su…

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55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor 51:44

5M ago51:44

51:44

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and e…

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54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics 41:43

5M ago41:43

41:43

In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marke…

1
53: Starting & Scaling Newsletters and Leveraging Product-Led Content - with Masooma Memon, B2B SaaS Content Marketer, for companies like Shopify, Vimeo, and Calendly 41:18

6M ago41:18

41:18

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming sel…

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52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx 52:16

6M ago52:16

52:16

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the import…

1
51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData 50:24

6M ago50:24

50:24

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the imp…

1
Dr. Lauren Podcast 1:05:32

6M ago1:05:32

1:05:32

Send us a Text Message. In this special episode of "Runners of the Corn," hosts Jen and Grace sat down with Dr. Lauren Wills on February 9th. Dr. Lauren shared her remarkable journey into running and how it intersected with her career as a chiropractor. She discussed her experiences with Eco Trail Races and her enduring passion for the Hennepin 100…

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50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io 46:31

6M ago46:31

46:31

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Meryoli, Head of Social Media & Senior Community Manager at Apollo. They explore Meryoli's transition from journalism to social media management, emphasizing the importance of both self-teaching and formal education. They also delve into Apollo's recent LinkedIn "job update" t…

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