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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about th ...
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Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
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How terrible most of the hiring ads are for roofing sales… I just finished searching Indeed. It’s obvious why there are so few applicants. So I made this video to help you recruit for roofing sales reps. If you want to hire your dream team that sells 2x more than your current team, check out this recruiting & training system. Apply to Join now and …
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https://roofingsuccesspodcast.com Unlock the secrets to creating an unstoppable roofing sales team with insights from Adam of the Roofing and Solar Reform Alliance. Ever wondered how to attract top-tier talent and keep them loyal? Adam shares his insider knowledge on crafting compelling pay plans and identifying those key traits that make a sales s…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP170 Download our FREE Interview Setup Call tool here: https://trybta.com/DLEP170 We’re back on the AI hype train again. Specifically, how can it help and/or hinder your hiring? According to today’s guest Jonathan Whistman, AI is completely changing the recruitment game, an…
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Ready to transform your roofing business into a powerhouse? Join us as we sit down with Robin, owner of Trust Roofing Company, who shares his incredible journey from modest beginnings with his parents to scaling an eight-figure empire. Discover the core values that Robin swears by—integrity, hard work, and customer obsession—as he explains how thes…
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Roofing sales isn't all fist bumps and fat commissions... It can be brutal. But no one talks about it. That's why I am. To help you and your team survive the mental and emotional battlefield. Be a hero and share this video with your team. 5 Brutal Truths About Roofing Sales No One Tells You Real talk like this is what we share together inside RSRA.…
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Newbies feel stupid... They battle with low confidence. Afraid of being "put on the spot" because they can't answer a question. They lose sales because of it, and their confidence suffers even more. Imagine how many more sales they'd make if they could get over it, right now... Like if there was a magic switch you could flip!? It is that easy. No g…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP169 To learn more about Dave and WCP Building Renewal, click here: https://wcpbuildingrenewal.com/ We talk a lot on the show about residential marketing and sales systems, but the requests from commercial contractors for content they can use are beginning to pile up. And t…
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Can AI revolutionize the roofing industry? Join us as we sit down with Jonathan Mast, an AI expert, who reveals groundbreaking ways artificial intelligence is transforming how roofing businesses operate. From automating tedious tasks like writing professional emails and creating standard operating procedures (SOPs) to enhancing efficiency and boost…
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Roofing companies are going bankrupt right now because of these... Companies are making these mistakes without even knowing it. Could your company be making them right now? The thing about mistakes is that we don't realize they are a mistake until the damage is done. And then it's too late. Which is why most roofing companies go out of business in …
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Don't get duped... You've had this happen, haven't you? Been offered higher commission by a competitor. Or had people leave - tempted by the dangling carrot of fatter paychecks? It doesn't end well for anyone... That's why I made this video. I expose the scary truth you need to see. One of our RSRA Members lost his top salesmen to another company b…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP168 And be sure to download your FREE Ideal Candidate Profile & Job Posting Tool here: https://trybta.com/DL168 To learn more about Logan and The Dream Clean Team, click here: https://www.thedreamcleanteam.net/ After wasting countless hours trying to hire good people the o…
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Roofing sales are about to get harder… Here's what to expect over the next 12 months. Pricing threats and competition like never before. Some people are panicking. Others see the opportunity. No matter what, you need to be prepared. "Reality is neither what you wish it to be, or what it appears to be. It is simply how things actually are." - Robert…
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https://roofingsuccesspodcast.com Subscribe to our YouTube Channel! In this special episode of the Roofing Success Podcast, host Jim Ahlin welcomes Adam Bensman, the Roof Strategist, to share his proven formula for explosive roofing sales growth. Adam, known for his valuable insights in sales training, breaks down his complete sales strategy that l…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PC167 If you’re getting fewer leads than ever, you’re not alone. A shifting economy is changing the sales and marketing game for contractors. Gone are the days of accepting a 25% ratio as par for the course. Frankly, you can’t afford it. According to today’s guest, Kevin Donne…
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Surviving as a commission-only salesperson can be horrifying… That’s why I made this new video. Share this video with the new hires on your team. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorshi…
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Homeowners don’t want to file a claim because, “I don’t want my insurance premiums to increase!” So… will a roof claim increase insurance premiums? Here’s what homeowners need to know. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - En…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP166 To download our FREE Strategic Planning Tool, click here: https://trybta.com/DLEP166 Private equity buying up contracting companies is a popular subject lately. You may have seen Instagram posts and articles about entrepreneurs who’ve struck it rich by selling their bu…
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Dive into the world of video marketing for roofing companies with industry expert Paul West from Sky High Cinema. In this episode of the Roofing Success Podcast, Paul shares invaluable insights on creating compelling content, choosing the right equipment, and building a consistent brand presence online. Learn how to: • Craft engaging video content …
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You're going to want to watch this if you're... 1) In sales. 2) Hiring sales people. Sadly, many sales reps quit because of this... They were selling for the wrong roofing company. Which is why they weren't happy. They couldn't sell with confidence. They questioned whether roofing sales was right for them. So whether you're in sales, or hiring sale…
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Chasing motivation is like nailing jello to the wall… No matter how hard you try, it ain’t gonna stick. Getting motivated is even harder when things suck. But that's when you need it most. This backwards method will: Get you motivated Keep you motivated Without needing to get "pumped up" ... and works best when things really, really suck. ***Import…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165 A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it f…
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Are you tired of constantly reacting to the demands of your roofing business instead of proactively steering it towards success? In this insightful episode of the Roofing Success Podcast, host Jim Ahlin sits down with Dave Carroll, a seasoned entrepreneur and founder of Dope Marketing, to discuss the powerful shift from a reactionary to an intentio…
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Stop “winging it” in your sales appointments. You think it works… But you’re really talking your way out of the sale. Closers do this instead. Whether they admit it or not, it works. They’re following a system. Repeating the same winning strategy over and over again. Because buying decisions follow a predictable pattern. So why wouldn’t you follow …
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Most sales reps don’t do this… Even though they are the easiest, hottest leads you can imagine… I’m talking about referrals. So here’s 7 ways to get more referrals right now. Share this with your sales team and watch the leads flood in. P.S. Join The Most Powerful Network and Arm Your Team With The Ultimate Toolbox Learn more or apply to join: http…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP164 To access Ken’s path to a successful life course click here: https://courses.kenrusk.com/a/2147833006/FaqKwmD9 For the past few decades, we’ve been steering kids towards university and away from the trades, but why? The average North American college grad is underskill…
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In this inspiring episode of the Roofing Success Podcast, host Jim Ahlin sits down with Cason Curriden, the owner of Olympus Roofing in Salt Lake City, Utah. Cason shares his fascinating journey of acquiring a long-standing roofing company and the valuable lessons he learned along the way. Throughout the episode, Cason emphasizes the importance of …
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“Just email me the estimate,” Says the homeowner. Sometimes they call in asking for it. Or while you’re standing on their doorstep. Beat this objection for good. Share this video with your team. I hope it helps you get to the kitchen table and close even more sales. On-the-fly coaching like this will unlock your team’s sales potential. Especially w…
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Here are 13 Ways to Get Roofing Leads That Cost $0 (or dirt cheap). Share this video with your team. You can use every single one of these strategies starting right now. But if you want to skip the screw ups and learning curve… Get more leads, faster… And use my done-for-you marketing material and sales system... Then arm your team with the ultimat…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP163 Download our Ideal Candidate Profile + Job Posting Tool for FREE here: https://trybta.com/DLEP163 Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated. You need rockstar…
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In this episode of the Roofing Success Podcast, we sit down with Nick Pagnani from the Professional Services Team at JobNimbus, who shares invaluable insights on how to take your roofing company to the next level. With years of experience working with businesses ranging from $2 million to $75 million, Nick reveals the key strategies to streamline y…
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Referrals from Realtors are a total waste of your time… Only a handful of roofing companies actually make money from them. The other 99% of us get taken advantage of. You end up working for free. They cost you time, money, and missed opportunities. But, there is a fix. Navigating daily battles like this is what we do together in the trenches inside…
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You almost closed the sale… … and the homeowner says, “The damage doesn’t look that bad…” -OR- “I want to wait until next year…” Use this step-by-step process to close them on the spot. Never walk out of the house until you’ve tried it all. That’s why you and your team need a toolbox full of closing techniques. Get in the trenches with me and the i…
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To download your accountability resources and to book a call with Breakthrough Academy, click here: https://trybta.com/PCEP162 How does your team function when you’re not watching? Do they get stuff done on time, as good as if you did it yourself? Or do they miss deadlines, point fingers and leave clients underwhelmed? If you’re feeling less like a…
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This is the #1 thing blocking you from making more money... Most people suck at doing this. You don't want to be one of those people. Be a hero and forward this new video to everyone on your team. Follow this advice and watch your income (and theirs) skyrocket. P.S. Stop settling for mediocre sales performance. Top earners surround themselves with …
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In this episode of the Roofing Success Podcast, we sit down with the founder and CEO of Detach Reset Solar, a pioneering company that has carved out a unique niche in the roofing and solar industries. Our guest shares his compelling entrepreneurial journey, from his humble beginnings as a solar panel technician to becoming the leader of the nation'…
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Stop pussyfooting around roofing sales objections! Or hoping they don’t come up if you just do a great job presenting... Do this, and never struggle with objections again. Top closers are A+ at this skill. And you and your team can be too, but hurry… Because you only have 31 weeks left to hit your sales target this year. Start using my sales system…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP161 Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you’re a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Chri…
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In this episode of the Roofing Success podcast, Jim Ahlin sits down with David Hoisington, co-owner of Complete Roofing Systems (CRS) in Sugargrove, Pennsylvania. David shares his inspiring journey of growing a successful roofing company in a small rural town with a population of just 500 people. Starting as a gutter installer and eventually partne…
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Sales reps can get complacent… Even lazy. And lose their drive. Sales fall off a cliff, and no matter how hard you push them, nothing changes. Here’s how to… Fix Your Lazy Sales Team For Good and Unleash Competitive Culture You only have a hair over 6 months left to hit your annual sales goal. Don’t let a lazy sales team hold you back. Get your tea…
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Sales fell off a cliff… You’re freaking out. Depressed and anxious. Is something wrong with you? Stop freaking out and do this. You only have 7 months left to hit your sales goal. Don’t let a sales slump stop you. Get the sales training, support, and ongoing coaching that top earners trust. Join us to outsell, outgrow, and outcompete the rest as we…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP160 Growing your construction, trades, or home services business is no easy task. You’ve got: Tricky customers Shrinking labor market Cash flow crunches Fly-by nighters who constantly underbid you …It's brutal. So it helps to know which stage of growth you are at, which co…
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In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with John McHughes, the driving force behind Mallard Construction and Four Star General Contracting, to discuss the crucial role that training and recruiting play in building a thriving roofing business. John shares his fascinating journey from the oil and gas industry to roof…
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Sales skills are not the #1 skill that makes you money… That may come as a surprise coming from a guy who makes his living providing sales training… so hear me out. I’ve watched “B-” salespeople make more money than “A+” sales people. Why? Because they do this 1 thing better than everyone else. Which is why people who suck at selling can still earn…
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You don’t want to be an average roofing salesperson… You want to be a top earner. Not only in the company… but in the nation. Top earners are making $250K+. And they do these 5 things. Top earners take training seriously. They invest in themselves. Because sales is an infinite game. There’s no end to how great you will become. They sharpen the “sal…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP159 We spend a lot of time on this show on systems, best practices, and tactics. But Today’s conversation is a human one. Our very own BTA Member, Brady Williams of Ox Glass, went through one of the most terrifying and harrowing experiences you will ever hear about. On Jun…
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In this thought-provoking episode of the Roofing Success Podcast, we sit down with Lisa Cimaroli, the visionary leader behind Cornerstone Restoration, to explore the transformative power of servant leadership and its ability to inspire growth and success in the roofing industry. Lisa shares how prioritizing her team's well-being, development, and h…
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Most sales training doesn’t teach you this… They tell you to “ask better questions.” Especially when you start a sales appointment. Stop asking questions and try this instead. This magic method will help you: - Build trust wicked fast - Have shorter sales appointments - Close even more sales Watch this video to find out what sales training DIDN’T t…
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He’s never seen 1 winning case of employee misclassification (1099 vs W2) as Top 50 Construction Lawyer… Over the last 30 years… And this new FLSA law tightens the noose. Roofers are being forced to change sales reps from 1099 to W2. Watch this in-depth interview with Philip Siegel to find out the truth. Changes are hitting the roofing industry har…
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP158 Do you ever feel misunderstood by employees, partners, vendors, and stakeholders when discussing the future—the vision, the strategy? That “mental image,” to you at least, feels unbelievably clear, precise, detailed, and exciting. How could anyone NOT get this? How cou…
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In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Reno Menpace, a seasoned roofing sales professional from Indianapolis, to discuss the art of building trust with customers and boosting your sales performance. Reno shares his inspiring journey from a shy kid to a top-performing salesperson, emphasizing the importance of …
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