In The Finding Sessions podcast I take you along with me on my self-discovery journey as a 50 something female, after leaving a busy professional career. I share my stories, thoughts and reflections on a range of issues, as I continue to practice becoming more present and reaching higher levels of consciousness. My desire is to put positive, healing energy into the world. I share my thoughts on topics that are important to me, and some of which I believe are important to improving our emotio ...
…
continue reading
Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experience ...
…
continue reading
1
A Meditation to Stop Worrying, to Find Your Peace, and The Freedom to Be You.
21:46
21:46
Play later
Play later
Lists
Like
Liked
21:46
Send us a Text Message. This Meditation is released along with Episode 14, "Stop Worrying About What Other People Think, and About Everything Else! My Thoughts on How LIfe Is Like a Dream". Feel free to check out that episode, where I share thoughts and tools on how meaningless our worries, are and how to stop that cycle! THIS MEDITATION: This medi…
…
continue reading
1
#14- Stop Worrying About What Other People Think, and About Everything Else! My thoughts on how Life is Like a Dream
22:22
22:22
Play later
Play later
Lists
Like
Liked
22:22
Send us a Text Message. In this episode, I share my thoughts on how to break free from the cycle of those needless worries that are often filling your mind, by learning the power of conscious or mindful living. I share thoughts on how most of our worries are about what other people will think about us, fear of judgement by others. I explore the sen…
…
continue reading
1
Meditation to Ease You Back to Sleep (from Ep #13)
13:00
13:00
Play later
Play later
Lists
Like
Liked
13:00
Send us a Text Message. This Meditation is being released with Episode 13 (The 3AM Club: Finding Calm and Getting Back to Sleep). In Episode 13, I share personal stories about my sleepless nights, and how I found ways to calm my mind, and accept the wakeful moments, which has helped me to drift back to sleep. I explain in that episode why I created…
…
continue reading
1
#13: The 3AM Club: Finding Calm and Getting Back to Sleep
16:16
16:16
Play later
Play later
Lists
Like
Liked
16:16
Send us a Text Message. In this episode, I share my sleep(less) stories, from the perspective of a 50 something female, who has learned all too well what 3 AM looks like, while all the world seems to be asleep. Having tried everything, I recently found a couple of ways to ease myself back into sleep, which I share here. I also share my experience w…
…
continue reading
1
A Meditation: On Listening to Your Heart (from Episode #12)
9:14
9:14
Play later
Play later
Lists
Like
Liked
9:14
Send us a Text Message. Often our decisions are made by listening to our thinking minds, which comes from past programming that can often be misinformed. In Episode 12, I share my thoughts on why we may want to rethink those "should do" messages coming from our thoughts, and instead start to become aware of how our heart feels. We can trust in our …
…
continue reading
1
#12 - On Rethinking what you "should" do; and listening to your heart (with Meditation)
25:02
25:02
Play later
Play later
Lists
Like
Liked
25:02
Send us a Text Message. In this episode, I talk about how telling ourselves that we should do something, usually means we are resisting it. If you really want to do something, you don't usually need to convince yourself that 'you should'. When we are resisting something, it may be a sign that we are doing something in opposition to our heart. I sha…
…
continue reading
1
Meditation: Embracing your emotions, healing and trusting your inner wisdom (Ep #11)
12:43
12:43
Play later
Play later
Lists
Like
Liked
12:43
Send us a Text Message. This Meditation follows my talk in Episode 11, where I share my thoughts on how we should pay attention to our emotions and reactions (whether edginess, frustration etc.) as they are here to tell us something about ourselves that we may be neglecting, or not facing. Embracing them can be a path to healing. Our inner wisdom i…
…
continue reading
1
#11- Embracing your emotions - a path to healing (& Meditation)
20:22
20:22
Play later
Play later
Lists
Like
Liked
20:22
Send us a Text Message. In this episode, I share thoughts on how we sometimes experience those not so welcome reactions or emotions (moments of impatience, frustration, edginess) and we dismiss them as feelings that just happen once in awhile, when we are too busy, too tired, or caused by something that happened or something that someone else said …
…
continue reading
1
Coffee Talk: reflections on how coffee filters through life's moments (and how it appeared in my own)
15:16
15:16
Play later
Play later
Lists
Like
Liked
15:16
Send us a Text Message. This episode was the product of waking up one sunny morning, listening to the coffee pot brewing, while I sat in front of an open patio door of my home, basking in the sunshine and listening to the birds. I began reflecting on the pleasure that sometimes comes from the regular sounds or tastes we experience so often during o…
…
continue reading
1
A Meditation - On Appreciating Your Unique Life (Fr. Ep #9 - The Patchwork Quilt of Life)
8:11
8:11
Play later
Play later
Lists
Like
Liked
8:11
Send us a Text Message. This is the "meditative message" included at the end of Episode #9, for those of you who like to access the short meditations without having to forward through the episode. This meditation allows you to take a few short minutes to relax, breathe a little, and to reflect on the beauty that is your unique life, even with all t…
…
continue reading
1
The Patchwork Quilt of Life: thoughts on how each of our lives are uniquely beautiful, even with all the messy parts
21:42
21:42
Play later
Play later
Lists
Like
Liked
21:42
Send us a Text Message. In this episode, I share my thoughts on how I found comfort one day in thinking that life is like a patchwork quilt - sometimes created out of love, and perhaps sometimes pain, there are some parts where the stitches are perfect, and others where it is messy, and loose, and not so pretty. The patchwork quilt (and life) is be…
…
continue reading
1
Meditative Message (from Episode 8-"Taking Off Your Shoes")- thoughts on how to practice becoming more aware in the present moment
9:07
9:07
Play later
Play later
Lists
Like
Liked
9:07
Send us a Text Message. This is the meditative message that followed by personal story in Episode 8, which I am providing here for anyone who wants to listen to this separately (without having to fast forward through my entire talk in Episode 8). This is not a meditation, per se, but a "meditative message", which I hope allows you to relax, find a …
…
continue reading
1
Reflections on "Taking Off Your Shoes" - how the simple act of taking off my shoes one day helped me find my way to the present moment; experiences through a child's eyes; vacations; practicing awareness ...
28:17
28:17
Play later
Play later
Lists
Like
Liked
28:17
Send us a Text Message. In this episode, I share a story of how one summer day my decision to "take off my shoes" became one of my most memorable days, how other experiences that followed helped me to reflect on just how much repetition in our lives and our thoughts distract us from experiencing the beautiful moments in life, and some thoughts on h…
…
continue reading
1
Short breathing meditation to calm the overthinking mind (from Episode 7)
7:57
7:57
Play later
Play later
Lists
Like
Liked
7:57
Send us a Text Message. This is the short meditation that includes breath work and mantra to help calm the overthinking mind. Although brief, it may allow you take a few minutes from your day to begin to learn the practice of box breathing. As you practice, you may decide to try other forms of breath work and even select your own preferred words fo…
…
continue reading
1
On transitioning from a busy career to retirement, self-doubt, stopping the overthinking mind, and reflections on healing and finding balance
24:47
24:47
Play later
Play later
Lists
Like
Liked
24:47
Send us a Text Message. In this episode, I share my personal experience (so far) about transitioning to retirement, managing some health issues, and my discovery that my overthinking mind was in more control than I realized. I had no idea that my plans to spend my newfound time with relaxation, creativity and healing were being impaired by my think…
…
continue reading
Send us a Text Message. This is a short meditation to begin your day on a positive note. It includes a little breath work, and a bit of positive affirmation. We can all benefit from a little self-love, reflection and compassion for ourselves. I would love if you took the time to try it out. Thanks for Listening! I appreciate you taking the time to …
…
continue reading
1
On the Value of Listening in an increasingly distracted world - A Reflection on Meaningful Connections
19:32
19:32
Play later
Play later
Lists
Like
Liked
19:32
Send us a Text Message. In this episode, I share my thoughts about how many of us have lost the art of listening, our distractions are consuming us, and we are not likely even aware of it. With our attentions directed at a screen most of the time, I reflect on how this is impacting our connectivity with others, and ultimately how it impacts our rel…
…
continue reading
1
A Meditation on Self-Love and Inner Wisdom (from Episode 4)
5:57
5:57
Play later
Play later
Lists
Like
Liked
5:57
Send us a Text Message. This is a meditation I created for Episode 4 - The Key Components for a Healthy Life. It encompasses many aspects of well-being and it can apply to us any day we need a little self-love or to remind ourselves that we have the inner wisdom to make the right choices for ourselves. I hope you enjoy it as well. If you like the m…
…
continue reading
1
Key Components for a Healthy Life - A Focus for 2024
46:03
46:03
Play later
Play later
Lists
Like
Liked
46:03
Send us a Text Message. In this episode, I share my thoughts on the 10 key elements for a healthy life, and a few personal stories. I believe these are perspectives that even health advocates of opposing views may agree upon. It's perhaps a starting point for some people, and a bit of a reminder for others. Following my talk is "My Message to You",…
…
continue reading
1
Are we living on autopilot? Thoughts on finding balance, unwinding, and saying no
27:16
27:16
Play later
Play later
Lists
Like
Liked
27:16
Send us a Text Message. In this episode I describe how we may sometimes feel that our lives are so busy we don't have time to take a breath, and we may feel we are living on autopilot. I describe my experience in discovering that I may have become constantly "wound", and how I came to realize the importance of unwinding. I share some of my story, f…
…
continue reading
By Natalie MacDonald
…
continue reading
1
Now is the Time: On taking time for yourself, for a little self reflection (meditation incl.)
8:49
8:49
Play later
Play later
Lists
Like
Liked
8:49
Send us a Text Message. In this episode, I discuss the value in taking time to discover who you are. We are often so caught up in the activities of our lives, that we don't take the time to reflect on how we truly feel about the lives we are living and who we really are, or who we want to be. The practice of journaling can release thoughts within u…
…
continue reading
1
Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas
46:54
46:54
Play later
Play later
Lists
Like
Liked
46:54
What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations. In this episode, you’ll learn things about: What being a B Corp-certified com…
…
continue reading
1
How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai
41:11
41:11
Play later
Play later
Lists
Like
Liked
41:11
Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a b…
…
continue reading
1
The Power of Email Automation (And Personalization) - Lexie Bennet
46:17
46:17
Play later
Play later
Lists
Like
Liked
46:17
Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content. We also discuss flows versus broadcast emails…
…
continue reading
1
Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas
51:14
51:14
Play later
Play later
Lists
Like
Liked
51:14
In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to workin…
…
continue reading
1
The Power of Social Proof and Data-Driven Decisions - Kate Cannova
1:01:56
1:01:56
Play later
Play later
Lists
Like
Liked
1:01:56
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast. We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the …
…
continue reading
1
Effective Email Marketing for Abandoned Cart Recovery - Dave Rodenbaugh
57:25
57:25
Play later
Play later
Lists
Like
Liked
57:25
In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and ta…
…
continue reading
1
Why Brands Should Invest In Content Marketing - Kameron Jenkins
53:37
53:37
Play later
Play later
Lists
Like
Liked
53:37
In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing s…
…
continue reading
1
How To Scale Ecommerce Growth With SMS Marketing - Lisa Popovici
36:35
36:35
Play later
Play later
Lists
Like
Liked
36:35
In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences. In this episode, you'll learn abo…
…
continue reading
1
Effective Email Marketing Strategy For Ecommerce Brands - Nikki Elbaz
1:06:49
1:06:49
Play later
Play later
Lists
Like
Liked
1:06:49
In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that el…
…
continue reading
1
Award-Winning Sustainable Fashion - Beth Esponnette
39:19
39:19
Play later
Play later
Lists
Like
Liked
39:19
In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful…
…
continue reading
1
How To Effectively Use SMS and Email Marketing - Dylan Kelley
58:12
58:12
Play later
Play later
Lists
Like
Liked
58:12
In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples…
…
continue reading
1
How To Retain Customers With Email And SMS Marketing - Joanne Coffey
35:37
35:37
Play later
Play later
Lists
Like
Liked
35:37
In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses. In this episode, you'll learn about: What is the relationship…
…
continue reading
1
Leveraging Ecommerce Email Marketing To Drive Revenue - Chase Dimond
56:20
56:20
Play later
Play later
Lists
Like
Liked
56:20
In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. During the interview, we cover topics like: What are the most common mistakes and misconceptions about email m…
…
continue reading
1
How To Grow Your Brand Faster With Podcasting - Erik Jacobson
1:01:07
1:01:07
Play later
Play later
Lists
Like
Liked
1:01:07
In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting. During the episode, we cover topics like: On-demand audio is changing and how it is affecting the media landscape How does a business benefit from having a podcast W…
…
continue reading
1
Writing Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce)
53:44
53:44
Play later
Play later
Lists
Like
Liked
53:44
In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. With over a decade of experience in the laser-focused world of ecommerce product page design, Ris…
…
continue reading
1
Insight: The Danger Of Handling "Quick Fixes" Yourself
5:34
5:34
Play later
Play later
Lists
Like
Liked
5:34
When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues. While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing mo…
…
continue reading
1
Insight: How To Write Product Descriptions That Sell
7:36
7:36
Play later
Play later
Lists
Like
Liked
7:36
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands. A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps…
…
continue reading
1
Attracting New Customers Through Content Marketing – Kaleigh Moore
39:11
39:11
Play later
Play later
Lists
Like
Liked
39:11
In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them. We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have s…
…
continue reading
1
Making Email Your Best Salesperson – Samar Owais
43:13
43:13
Play later
Play later
Lists
Like
Liked
43:13
In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients. We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for making sure that email becomes one of your highest-performing sales channels. She has plenty of real-world exa…
…
continue reading
1
Insight: The Need For A Good Hypothesis (And How To Create One)
3:55
3:55
Play later
Play later
Lists
Like
Liked
3:55
If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test. A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more s…
…
continue reading
1
Design & Development For Emerging Brands – Kelly Vaughn (The Taproom)
48:00
48:00
Play later
Play later
Lists
Like
Liked
48:00
In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom. We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brands who are looking to crack into that seven or eight figure revenue territory. It might surprise you to le…
…
continue reading
1
The Compounding Effect of Content Marketing – Fynn Glover (Matcha)
57:15
57:15
Play later
Play later
Lists
Like
Liked
57:15
In this episode, we talk to Fynn Glover, the founder of an ecommerce-focused content marketing tool called Matcha. The tried-and-true ecommerce playbook is to launch your business with a barrage of paid advertising to "get people in the door" and then experiment with a handful of tactics to encourage things like repeat purchases or referrals to fri…
…
continue reading
1
Ecommerce Trends That Are Shaping The Future – Phillip Jackson (Future Commerce)
52:25
52:25
Play later
Play later
Lists
Like
Liked
52:25
In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce. Phillip is well-know for his hair, but we were more interested in what's underneath. He brings a unique perspective to the convergence of traditional retail and ecommerce and how this evolution will continue to shape the rest of the world around us.…
…
continue reading
1
Making Email Your Best Revenue Stream – Val Geisler (Fix My Churn)
53:03
53:03
Play later
Play later
Lists
Like
Liked
53:03
In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn. Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode: The must-have campaigns and automations to reach "good enough" Intermediate strategies for converting and retaining mo…
…
continue reading
1
Insight: The 5 Post-Purchase Emails You Need To Be Sending
10:16
10:16
Play later
Play later
Lists
Like
Liked
10:16
What happens after someone buys a product from you? Chances are, they get a templated order confirmation email, maybe a shipment tracking email, and that's usually all they receive. Here's the thing...these transactional emails get open rates as high as 70% or more. So, if you're using an off-the-shelf template, you're missing out on a lot of undiv…
…
continue reading
1
Designing For Accessibility, Inclusivity, and Conversions – Ilana Davis
42:49
42:49
Play later
Play later
Lists
Like
Liked
42:49
In this episode, we talk to Ilana Davis, an independent ecommerce consultant and advocate for accessibility, inclusivity, and equality. We talk about Ilana's flagship service, the Website Rescue, and how she communicates with clients who land in her inbox saying, "I want to improve my conversion rate...what should I do?" After going back and forth …
…
continue reading
1
Insight: 5 Questions To Ask Your Website Visitors
7:00
7:00
Play later
Play later
Lists
Like
Liked
7:00
What if you could look over the shoulder of every visitor that encountered your website? What would you pay extra attention to? What questions would you ask? What unexpected observations might you encounter? That's the scenario we placed ourselves in when we put together this 5-minute lesson on the most important questions you should be asking ever…
…
continue reading
1
Improving Your Conversion Rate and Your Mental Health – Nick Disabato (Draft)
48:36
48:36
Play later
Play later
Lists
Like
Liked
48:36
In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft. We kick things off by reviewing Nick's approach to conversion rate optimization and coerce him into sharing some actionable advice for Ecommerce leaders who are looking to spin up their own CRO function or are looking to bring on external help.…
…
continue reading