We take America's Test Kitchen's inquisitive and relentless approach to telling unexpected, funny, and thought-provoking narratives about food and drink. This is not a recipe show. And this is not a show about celebrity chefs or what they like to eat. Proof plunges into history, culture, science, and the psyche to uncover the hidden backstories that feed your food-obsessed brain. A production of America's Test Kitchen.
…
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Content provided by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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6: How NFL player Reggie Kelly got KYVAN on Walmart.com in 3 months
Manage episode 263961915 series 2701266
Content provided by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reggie Kelly, former NFL player, discusses the similarities between playing pro football and running a food business. You’ll learn:
- Strategies to overcome marketing & brand awareness challenges
- The importance of conducting research before developing products
- How to get your children involved in the family business
KYVAN Foods, is a line of seasonings, sauces, jams & jellies, and salsas. Reggie Kelly is a former football tight end, and played for the Cincinnati Bengals & Atlanta Falcons.
------------------
Timestamps
[3:01]: How Reggie & his wife Sheila started KYVAN Foods.
[5:25]: Reggie and Sheila’s kids are also involved with the family business.
[7:02]: How cooking with family has influenced KYVAN Foods. Cooking with family is about the experience and making memories together
[11:02]: Reggie’s experience figuring out what he was going to do after his NFL career.
[15:13]: Similarities between playing sports and running a business. Reggie learned the importance of selflessness, being focused, paying attention to details, how to deliver a great product, and perseverance.
[18:04]: How Reggie and Sheila pitched their products to Walmart
[24:04]: The importance of conducting research before developing products
[28:46]: Marketing and brand awareness were the biggest challenges for KYVAN Foods.
[30:36]: Social media engagement, product giveaways, sending emails to your email list are inexpensive marketing tools. You also need to know the right demographics to market to.
[36:15]: New KYVAN Foods products are on the way.
[37:21]: Family is everything. Reggie gets his drive from his family.
Mentioned in this episode
- Honey Apple Salsa https://kyvan82.com/shop/ols/products/kyvan-mild-honey-apple-salsa
- Honey Apple Butter https://kyvan82.com/shop/ols/products/kyvan-honey-apple-butter
- KYVAN Foods website: https://kyvan82.com/
- KYVAN Foods on Instagram: https://instagram.com/kyvan82
- KYVAN Foods on Twitter: https://twitter.com/kyvan82
Subscribe to the RSS feed: http://profoodmaker.libsyn.com/rss
Listen to this episode
Apple Podcasts | Libsyn | Soundcloud | Google Podcasts | Stitcher | Spotify
Reach out to the Pro Food Maker Podcast
Website: profoodmaker.com
Instagram: instagram.com/profoodmaker
Facebook: facebook.com/profoodmaker
Twitter: twitter.com/profoodmakerpod
Hashtags: #profoodmaker #profoodmakerpodcast
31 episodes
Share
Manage episode 263961915 series 2701266
Content provided by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mercedes Gosby, Mercedes Gosby | Black Food, and Black Owned Restaurants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reggie Kelly, former NFL player, discusses the similarities between playing pro football and running a food business. You’ll learn:
- Strategies to overcome marketing & brand awareness challenges
- The importance of conducting research before developing products
- How to get your children involved in the family business
KYVAN Foods, is a line of seasonings, sauces, jams & jellies, and salsas. Reggie Kelly is a former football tight end, and played for the Cincinnati Bengals & Atlanta Falcons.
------------------
Timestamps
[3:01]: How Reggie & his wife Sheila started KYVAN Foods.
[5:25]: Reggie and Sheila’s kids are also involved with the family business.
[7:02]: How cooking with family has influenced KYVAN Foods. Cooking with family is about the experience and making memories together
[11:02]: Reggie’s experience figuring out what he was going to do after his NFL career.
[15:13]: Similarities between playing sports and running a business. Reggie learned the importance of selflessness, being focused, paying attention to details, how to deliver a great product, and perseverance.
[18:04]: How Reggie and Sheila pitched their products to Walmart
[24:04]: The importance of conducting research before developing products
[28:46]: Marketing and brand awareness were the biggest challenges for KYVAN Foods.
[30:36]: Social media engagement, product giveaways, sending emails to your email list are inexpensive marketing tools. You also need to know the right demographics to market to.
[36:15]: New KYVAN Foods products are on the way.
[37:21]: Family is everything. Reggie gets his drive from his family.
Mentioned in this episode
- Honey Apple Salsa https://kyvan82.com/shop/ols/products/kyvan-mild-honey-apple-salsa
- Honey Apple Butter https://kyvan82.com/shop/ols/products/kyvan-honey-apple-butter
- KYVAN Foods website: https://kyvan82.com/
- KYVAN Foods on Instagram: https://instagram.com/kyvan82
- KYVAN Foods on Twitter: https://twitter.com/kyvan82
Subscribe to the RSS feed: http://profoodmaker.libsyn.com/rss
Listen to this episode
Apple Podcasts | Libsyn | Soundcloud | Google Podcasts | Stitcher | Spotify
Reach out to the Pro Food Maker Podcast
Website: profoodmaker.com
Instagram: instagram.com/profoodmaker
Facebook: facebook.com/profoodmaker
Twitter: twitter.com/profoodmakerpod
Hashtags: #profoodmaker #profoodmakerpodcast
31 episodes
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Similar to Pro Food Maker
We take America's Test Kitchen's inquisitive and relentless approach to telling unexpected, funny, and thought-provoking narratives about food and drink. This is not a recipe show. And this is not a show about celebrity chefs or what they like to eat. Proof plunges into history, culture, science, and the psyche to uncover the hidden backstories that feed your food-obsessed brain. A production of America's Test Kitchen.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Investigating every aspect of the food we eat
…
continue reading
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Gravy shares stories of the changing American South through the foods we eat. Gravy showcases a South that is constantly evolving, accommodating new immigrants, adopting new traditions, and lovingly maintaining old ones. It uses food as a means to explore all of that, to dig into lesser-known corners of the region, complicate stereotypes, document new dynamics, and give voice to the unsung folk who grow, cook, and serve our daily meals.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
