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6: How NFL player Reggie Kelly got KYVAN on Walmart.com in 3 months
Manage episode 263961915 series 2701266
Reggie Kelly, former NFL player, discusses the similarities between playing pro football and running a food business. You’ll learn:
- Strategies to overcome marketing & brand awareness challenges
- The importance of conducting research before developing products
- How to get your children involved in the family business
KYVAN Foods, is a line of seasonings, sauces, jams & jellies, and salsas. Reggie Kelly is a former football tight end, and played for the Cincinnati Bengals & Atlanta Falcons.
------------------
Timestamps
[3:01]: How Reggie & his wife Sheila started KYVAN Foods.
[5:25]: Reggie and Sheila’s kids are also involved with the family business.
[7:02]: How cooking with family has influenced KYVAN Foods. Cooking with family is about the experience and making memories together
[11:02]: Reggie’s experience figuring out what he was going to do after his NFL career.
[15:13]: Similarities between playing sports and running a business. Reggie learned the importance of selflessness, being focused, paying attention to details, how to deliver a great product, and perseverance.
[18:04]: How Reggie and Sheila pitched their products to Walmart
[24:04]: The importance of conducting research before developing products
[28:46]: Marketing and brand awareness were the biggest challenges for KYVAN Foods.
[30:36]: Social media engagement, product giveaways, sending emails to your email list are inexpensive marketing tools. You also need to know the right demographics to market to.
[36:15]: New KYVAN Foods products are on the way.
[37:21]: Family is everything. Reggie gets his drive from his family.
Mentioned in this episode
- Honey Apple Salsa https://kyvan82.com/shop/ols/products/kyvan-mild-honey-apple-salsa
- Honey Apple Butter https://kyvan82.com/shop/ols/products/kyvan-honey-apple-butter
- KYVAN Foods website: https://kyvan82.com/
- KYVAN Foods on Instagram: https://instagram.com/kyvan82
- KYVAN Foods on Twitter: https://twitter.com/kyvan82
Subscribe to the RSS feed: http://profoodmaker.libsyn.com/rss
Listen to this episode
Apple Podcasts | Libsyn | Soundcloud | Google Podcasts | Stitcher | Spotify
Reach out to the Pro Food Maker Podcast
Website: profoodmaker.com
Instagram: instagram.com/profoodmaker
Facebook: facebook.com/profoodmaker
Twitter: twitter.com/profoodmakerpod
Hashtags: #profoodmaker #profoodmakerpodcast
31 episodes
Manage episode 263961915 series 2701266
Reggie Kelly, former NFL player, discusses the similarities between playing pro football and running a food business. You’ll learn:
- Strategies to overcome marketing & brand awareness challenges
- The importance of conducting research before developing products
- How to get your children involved in the family business
KYVAN Foods, is a line of seasonings, sauces, jams & jellies, and salsas. Reggie Kelly is a former football tight end, and played for the Cincinnati Bengals & Atlanta Falcons.
------------------
Timestamps
[3:01]: How Reggie & his wife Sheila started KYVAN Foods.
[5:25]: Reggie and Sheila’s kids are also involved with the family business.
[7:02]: How cooking with family has influenced KYVAN Foods. Cooking with family is about the experience and making memories together
[11:02]: Reggie’s experience figuring out what he was going to do after his NFL career.
[15:13]: Similarities between playing sports and running a business. Reggie learned the importance of selflessness, being focused, paying attention to details, how to deliver a great product, and perseverance.
[18:04]: How Reggie and Sheila pitched their products to Walmart
[24:04]: The importance of conducting research before developing products
[28:46]: Marketing and brand awareness were the biggest challenges for KYVAN Foods.
[30:36]: Social media engagement, product giveaways, sending emails to your email list are inexpensive marketing tools. You also need to know the right demographics to market to.
[36:15]: New KYVAN Foods products are on the way.
[37:21]: Family is everything. Reggie gets his drive from his family.
Mentioned in this episode
- Honey Apple Salsa https://kyvan82.com/shop/ols/products/kyvan-mild-honey-apple-salsa
- Honey Apple Butter https://kyvan82.com/shop/ols/products/kyvan-honey-apple-butter
- KYVAN Foods website: https://kyvan82.com/
- KYVAN Foods on Instagram: https://instagram.com/kyvan82
- KYVAN Foods on Twitter: https://twitter.com/kyvan82
Subscribe to the RSS feed: http://profoodmaker.libsyn.com/rss
Listen to this episode
Apple Podcasts | Libsyn | Soundcloud | Google Podcasts | Stitcher | Spotify
Reach out to the Pro Food Maker Podcast
Website: profoodmaker.com
Instagram: instagram.com/profoodmaker
Facebook: facebook.com/profoodmaker
Twitter: twitter.com/profoodmakerpod
Hashtags: #profoodmaker #profoodmakerpodcast
31 episodes
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