Your daily dose of news, insights and commentary in the Market Research industry from a 25-year veteran.
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Emerging New Role for Client Market Researchers?
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Bill Harvey shares what he has recently heard from client market researcher friends who have been re…
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CBS Vision President & CRO David Poltrack Retiring
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4:22
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the…
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Can Mobile Apps Selectively Boost Response Rates?
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4:09
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Every research innovator's goal is to discover a way to significantly boost study participant respon…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Joel Rubinson devoted a blog to a pervasive problem he believes exists within the market research in…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: RBDR host Bob Lederer lays out details and comments about WPP's long-awaited decision about what to …
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Qualtrics IPO Reveals Revenues, Meager Profits
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3:58
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Qualtrics' IPO filing reveals the financial history and standing of the 16-year-old "DIY experience …
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Chatbots’ Positive Influence in Survey Results
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4:24
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: In the latest project exploring the impact of the use of chatbots in a research study, a study from …
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GfK NextGen Research Competition Turns Digital
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3:22
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Gfk's seven-year old Next Generation Competition is undergoing a revision as Gfk itself repositions …
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Report Confirms Huge Demand for Data Scientists
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: The World Economic Forum "Future of Jobs" report emphasizes the huge short-term need for data scient…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Neuroscience research certainly is a promising 21st century research tool, but it has not caught fir…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: An insight into CivicScience's tactics to make sense of opinions expressed through social media, whi…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Bill Harvey describes unexpected effective targeting results from the use of "Driver Tags." It comes…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Justin Ethington, who describes himself as "a thought leadership market researcher" at Qualtrics, sp…
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Better Ad Targeting Incorporates Psychographics
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4:26
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Research Management Technologies' Bill Harvey returns for an all-new RBDR commentary, where he discu…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: There is some consensus on Wall Street about a handful of issues that will have an immediate impact …
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: MarketData LLC President John LaRosa explains, from experience, the queasy feeling many market resea…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Based on Bob Lederer's new book, Beyond Broadway Joe: The Super Bowl TEAM That Changed Football, RBD…
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Russians Escalated Anti-Kaepernick Nike Campaign, and More
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4:52
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Supporters and critics of Nike's new Colin Kaepernick "Just Do It" advertising campaign were extreme…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Polling for every election faces down the same essential problem: turnout. What are the polling vari…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: IBM Research announced the AI Fairness 360 toolkit, new cloud technology that automatically detects …
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Updates: Nike's Kaepernick Campaign, Jeff Bezos' Ode to Intuition
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4:09
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Follow-ups on two recent RBDR reports. How Nike's new 'Just Do It' campaign (featuring Colin Kaepern…
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Intuition’s Fit with Data In Decision-Making
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5:35
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: What role should Intuition play in company decision making? There are interesting arguments that it …
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Online Communities Prove Insightful, Profitable
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4:40
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Documentation of the benefits of online communities for research effectiveness and speed, plus finan…
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Measuring Success & Failure of New TV Season
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8:11
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming…
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MR’ers Should Observe Research That Gaming Companies Do
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5:46
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Research Through Gaming founder Betty Adamou reveals a great resource for research information about…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from co…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Prophet Chairman David Aaker continues his comments on "Signature Stories," this time concerning pos…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution…
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A Peek at Misconceptions Holding Back Gamification
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7:55
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Gamification Through Research founder Betty Adamou discusses the "misconceptions" chapter in her upc…
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Difference-Making Qualitative MR Enhancements
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5:50
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Progress in qualitative research capabilities includes its globalization and agility, as explained b…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: A new research "reproducibility crisis" is upon us after 21 social science studies conducted between…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Four not obvious changes taking place in market research have been identified by Infiniti Research. …
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Superiority of Stories - With Guest Dr. David Aaker
10:30
10:30
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature …
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that …
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: A trend may have developed in the UK last year in which smartphone users elect to buy retro-style ce…
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Research Faces the 4th Industrial Revolution
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5:38
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: We are in the midst of the "Fourth Industrial Revolution," an era marked by dynamic technological ch…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Bill Harvey returns with a new RBDRcommentary, offering his own thoughts aboutBob Lederer's August 1…
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: Dr. Stephen Needel takes on the common wisdom about all-important Customer Experience with a provoca…
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Nielsen’s Future: Is a Breakup In the Cards?
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: The sudden predicament that Nielsen Holdings finds itself in: surprising losses in its “Buy” divisio…
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MRII Supports Researchers' New Instruction Needs
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6:43
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: New research instruction offerings from MRII open the way for greater numbers of researchers to lear…
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Canada Analysis of Faulty Calgary Mayoral Polls
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing! Today on RBDR: MRIA's commissioned study into what went wrong with polling for the 2017 Calgary mayoral election ha…
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