Best Bernadette McClelland Podcasts (2024)

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MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland 54:47

21d ago54:47

54:47

In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales pr…

1
MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024 1:04:26

2h ago1:04:26

1:04:26

In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competitive market. Key Points: Consistency Compounds: Cars…

1
MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig 1:00:45

7d ago1:00:45

1:00:45

In the latest episode of Mastering Modern Selling, our hosts had an engaging discussion with Jon Selig, a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales. This episode dives deep into how salespeople can break through the noise with memorable and impactful messaging using humor. Here are five key …

1
MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe 1:06:14

14d ago1:06:14

1:06:14

Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and transformative advice for sales professionals aiming …

1
MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst 1:02:36

1M ago1:02:36

1:02:36

In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology…

1
MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones 59:48

1M ago59:48

59:48

In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career …

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MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione 37:16

2M ago37:16

37:16

In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and l…

1
MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking 58:36

2M ago58:36

58:36

In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key tak…

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MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez 46:15

2M ago46:15

46:15

In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady. Here are five pivotal points from the discussion: Integrative Sales Education: Victoria details her ac…

1
MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson 54:33

2M ago54:33

54:33

In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn: Matt emphasized…

1
MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer 1:04:57

2M ago1:04:57

1:04:57

In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative an…

1
MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith 51:10

3M ago51:10

51:10

In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussion: Leadership and Content Synergy: MJ underscored…

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MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities 54:36

3M ago54:36

54:36

In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break …

1
MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter 1:03:52

3M ago1:03:52

1:03:52

In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association: Mark emphasized the significance of who you associate with in the sales domain. Your cir…

1
MMS #79 - The Modern Revenue Generation Fly Wheel 58:59

3M ago58:59

58:59

In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee. This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sales Methods Are Out: Brandon Lee explains that the ol…

1
MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin 1:12:08

4M ago1:12:08

1:12:08

In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Inte…

1
How To Exceed Your Sales Targets 10:37

4M ago10:37

10:37

Title: How To Exceed Your Sales Targets: Proven Strategies For Success - Ep 7 DESCRIPTION: Welcome to my latest episode, where I dive deep into mastering sales numbers to meet and exceed your sales targets in 2024. Discover effective sales growth strategies that go beyond the basics and learn how to optimize your sales performance metrics for maxim…

1
MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman 54:01

4M ago54:01

54:01

Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Eve…

1
Boost Your Sales in 2024 with Pipeline Clarity & Growth 12:26

4M ago12:26

12:26

DESCRIPTION: This episode is a goldmine for salespeople, leaders, and business owners looking to refine their approach and drive results. Learn how precision and prioritization can transform your sales process, making it more efficient and targeted. Uncover the secrets behind effective sales leadership, from strategic resource allocation to scalabi…

1
MMS #76 - Sell More, Suck Less with Dale Dupree 1:02:25

4M ago1:02:25

1:02:25

Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: Reimagining Sales: Explore Dupree's journey from a traditional sales perspec…

1
Has The Word Authenticity Become Overused In Sales? with Bernadette McClelland 8:04

4M ago8:04

8:04

Hey Everyone👋 Welcome To 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟓 𝐇𝐚𝐬 𝐓𝐡𝐞 𝐖𝐨𝐫𝐝 𝐀𝐔𝐓𝐇𝐄𝐍𝐓𝐈𝐂𝐈𝐓𝐘 𝐁𝐞𝐜𝐨𝐦𝐞 𝐎𝐯𝐞𝐫𝐮𝐬𝐞𝐝 𝐈𝐧 𝐒𝐚𝐥𝐞𝐬 ? In Episode 5 of The Sales Path Less Taken SHOW, I dive into a thought-provoking discussion on the word "authenticity" and its prevalence in the realm of sales. Join us as I explore whether the term has lost its genuine meaning amidst its widespread usage. Delvin…

1
MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher 51:43

4M ago51:43

51:43

In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only: Fisher emphasizes the importance of a digit…

1
Why Gut Instinct Is A Key To Winning Business! with Bernadette McClelland 8:47

4M ago8:47

8:47

Join Bernadette McClelland as she riffs on the power of intuition and how it differs from someone 'winging it'. In this compelling episode, we delve deep into the realm of business intuition and explore why trusting your gut instinct can be the ultimate secret weapon for success in the corporate world. Join us as we uncover the science behind intui…

1
MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee Salz 55:37

4M ago55:37

55:37

In this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation." Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness. Key Point…

1
MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald Kelly 1:09:36

5M ago1:09:36

1:09:36

On this episode of "Mastering Modern Selling", we delve into the integration of traditional and innovative selling strategies in the current sales landscape. 5 Key Points Discussed: Donald's Unique Selling Philosophy: Inspired by his experiences selling mangoes in Jamaica, highlighting the importance of creativity and authenticity in sales. Importa…

1
Sales Detachment and the Art of Letting Go! with Bernadette McClelland 9:49

5M ago9:49

9:49

Join Bernadette McClelland in this episode of The Path Less Taken as she dives into the need to lose the attachment to the sale so the pipeline flows more freely. Join us for this episode and subscribe today! Host: Bernadette McClelland Bernadette@SalesLeadersGlobal.com www.SalesLeadersGlobal.com and www.BernadetteMcClelland.com https://www.linkedi…

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The Pros and Cons of Comparing Yourself to Others! with Bernadette McClelland 9:17

5M ago9:17

9:17

Join your host Bernadette McClelland as she shares the pros and cons of comparing yourself to others Dive in now and identify how you can up the ante toward more success and accelerated growth! And believe it or not, there are pros! Join us for this episode and subscribe today! Host: Bernadette McClelland Bernadette@SalesLeadersGlobal.com www.Sales…

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How An Unconventional Path Can Be Your Winning Move with Bernadette McClelland 8:16

5M ago8:16

8:16

Never has there been a more opportune time for salespeople, sales leaders, business owners and entrepreneurs to detour down the path less taken. With buyers wanting more from their negotiations, with sellers not knowing how to deepen those conversations and for all to get off that well worn path of least resistance, this SHOW is wrapping its arms a…

1
MMS #72 - Mastering Modern Sales Leadership with Drew Ellis 58:26

5M ago58:26

58:26

Join us for this week's episode featuring Drew Ellis, VP of Mid-market Sales at SAP, who brings valuable insights into modernizing B2B sales strategies. Our discussion is aimed at sales professionals eager to excel in the digital era, offering guidance for those engaging with both large enterprises and the dynamic mid-market. We will explore how to…

1
MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie Hansen 1:01:19

5M ago1:01:19

1:01:19

Join us for an insightful discussion with Julie Hansen, an expert in virtual communication and sales, in this week’s special feature. We delve into the art of mastering digital interactions, exploring how to establish a commanding presence both on camera and in person. Our conversation will focus on practical strategies to enhance the authenticity …

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MMS #69 - Retro Selling (Relationship First) in a Digital Age with Kevin Brown 57:51

6M ago57:51

57:51

In this episode, we are joined by Kevin Brown from LeadSmart Technologies. We begin with a reflective journey that takes us from Kevin's early experiences to the modern sales environment influenced by AI, social media, and a customer-focused approach. We discuss LinkedIn's transformation into a vital tool for sales and share interesting anecdotes f…

1
SS 2.0 - #68: Modern Strategies for Acquiring New Customers 1:01:13

6M ago1:01:13

1:01:13

In this episode, we explore the evolving landscape of B2B social selling, guided by the expertise of co-hosts Tom Burton, Carson Heady and Brandon Lee. We delve into a range of topics, from Microsoft's advanced sales techniques to strategies for thriving in the entrepreneurial arena. Our discussion is aimed at equipping you with contemporary, effec…

1
SS 2.0 - #67: Mastering Modern Selling in 2024 59:06

6M ago59:06

59:06

Welcome to the New Year! In our 2024 kickoff episode we examine the evolving realm of "social selling" and the strategic approach required for B2B success in today's fast-paced digital marketplace. This episode is focused on redefining our understanding of relationship building in sales. We explore how the digital era has transformed the dynamics o…

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SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024 1:00:17

6M ago1:00:17

1:00:17

Discover the power of building lasting customer relationships and leveraging the latest AI technology in our final episode of 2023. Carson Heady, Tom Burton, and Brandon Lee, share their celebratory reflection on the year's most impactful moments and set the stage for the trends that will define the future of sales. Get ready to transform your appr…

1
SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024 55:18

6M ago55:18

55:18

In this episode we journey through the past year's B2B sales landscape, discussing the triumphs and obstacles we faced. With the buyer-centric approach taking center stage, trust-building has become more important than ever. The conversation flows from the tactical use of LinkedIn right into the relevance of quality over quantity in our social medi…

1
SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales Rep 55:08

6M ago55:08

55:08

In this episode we interview a social selling success story, Greg Laemmer. Discover how his mastery on the tennis court served as a prelude to sales success, and the undeniable impact of genuine interactions on LinkedIn. Greg dismantles the myths about traditional sectors being resistant to tech, revealing instead how these platforms can skyrocket …

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SS 2.0 - #62: The Jolt Effect in Social Selling with Special Guest Matt Dixon 53:27

7M ago53:27

53:27

Get ready for some serious sales wisdom as Tom, Brandon and Carson sit down with Matt Dixon, the brilliant mind behind "The Challenger Sale" and "The Jolt Effect," to dissect the seismic shifts in B2B sales and the rise of social selling. This episode is a masterclass in overcoming the silent sales-killer: customer indecision. It's not just another…

1
SS 2.0 - #61: The Art of Negotiation and Influence with Special Guest Mark Raffan. 58:58

7M ago58:58

58:58

In this episode we have a very enlightening conversation with Mark Raffan, a procurement specialist who's not afraid to share secrets from the other side of the table. You will take away wisdom on identifying personal weaknesses, strengthening negotiation skills, and more from Mark's book, "Nine Secrets to Win Deals and Influence Stakeholders." We …

1
SS 2.0 - #60: Social Selling from the Heart Part 2 with Larry Levine 1:03:15

7M ago1:03:15

1:03:15

In this episode we engage in a stimulating conversation with our special guest, Larry Levine, where we continue to explore what it means to "sell from the heart". Larry brings forth pearls of wisdom from his study of Napoleon Hill's teachings and gives us a sneak peek into his upcoming book. We unpack the significant difference between being a sale…

1
SS 2.0 - #59: How to Succeed in the Face of Change and Uncertainty 55:29

8M ago55:29

55:29

In this episode, Tom, Brandon, and Carson engage in a comprehensive discussion to provide insights and strategies aimed at transforming uncertainties into viable opportunities. The conversation delves into interpreting the impacts of global events, the intricacies of technological advancements, and the dynamics of economic shifts. A thorough explor…

1
SS 2.0 - #58: Social Selling Simplified with Special Guest Mike Weinberg 1:01:37

8M ago1:01:37

1:01:37

In this episode we welcome best-selling author Mike Weinberg! As a top performer in sales, Mike has embarked on a journey from being a stellar salesperson to a triumphant sales management culture leader. His ride, filled with trials, triumphs and a treasure trove of insights, not only makes for an engaging tale but offers a wealth of wisdom on the …

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SS 2.0 - #57: A Playbook for Setting Your Income and Owning Your Life with Kristie Jones 53:55

8M ago53:55

53:55

This week, we are privileged to welcome Kristie Jones, a distinguished expert in sales leadership, to share her remarkable journey from a career in retail to becoming an authority in sales leadership. We will explore Kristie's transition from a traditional corporate setting to a dynamic startup environment, highlighting her experiences in evolving …

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SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff Winter 1:01:01

8M ago1:01:01

1:01:01

Join us as we sit down with industry leader Jeff Winter, who transformed from an average LinkedIn user to a thought trailblazer in just two and a half years. Alongside Jeff, we welcome the return of Carson Heady, who updates us on his new role at Microsoft for Tech for Social Impact, and the noble pursuit of building a social selling engine for the…

1
SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital Marketing 57:30

9M ago57:30

57:30

Ever wondered why traditional cold outreach no longer gives desired results? Discover how capturing your audience's attention has drastically changed in today's digital age, as we move from not just capturing demand but creating it. With only 3-5% of ideal prospects actively looking to buy, we share innovative ways of getting in front of prospects …

1
SS 2.0 - #53: Advancing the Buyer Journey Through Videos and Events with Morgan J. Ingram 57:56

9M ago57:56

57:56

Join us as we chat with Morgan J Ingram, an expert in advancing the buyer journey through innovative techniques such as videos and events. Morgan shares his valuable insights on how documentation can be key in making your brand stand out and stay top of mind with potential buyers. Morgan emphasizes the synergy between sales and marketing, and how t…

1
SS2.0 - #52: How to 3X your LinkedIn Response Rate in 30 Days with Mandy McEwen 49:17

9M ago49:17

49:17

In this episode we are joined by Mandy McEwen the founder of Luminetics. Mandy is a well known speaker and an expert on LinkedIn and Social Selling and we will explore Mandy's successful strategies, techniques and best practices for accelerating your response rate on LinkedIn in just 30 days. In this week's show, Mandy takes us on her journey from …

1
SS2.0 - #51: Bridging the Gap between AI and Humans in Sales: A Discussion with Amarpreet Kalcat 43:37

9M ago43:37

43:37

Get ready for an insightful dive into the world of AI in sales with the incredibly knowledgeable Amarpreet Kalcat. You'll be captivated by Amarpreet's unique perspective on the intersection of technology and the art of selling, drawing from his extensive experience in AI, data algorithms, and product building. This promises to be an enriching explo…

1
SS2.0 - #50: Mastering the Future of Sales with the King of Social Selling, Daniel Disney 1:00:56

10M ago1:00:56

1:00:56

Ever wondered if social selling is truly the future of sales? Or if it's just a passing trend? Fear no more as we bring you the King of Social Selling himself, Daniel Disney. Brace yourself for a hearty conversation dripping with dad jokes, insights from Daniel's books on LinkedIn sales and messaging, and the secret sauce for garnering any meeting …

1
SS2.0 - Episode 49 "10x Growth with Social Recruiting and Employee Advocacy" 55:55

10M ago55:55

55:55

In this week's episode we are joined by LinkedIn experrt Mic Adams where will explore how to harness the power of social recruiting and employee advocacy. We will explore strategies that leverage a workforce's networks, turning employees into brand ambassadors, and streamlining talent acquisition through social channels. We will also explore how em…

1
SS2.0 - Episode 48 "The Best Secret for Social Selling Success - Build a Community!" 46:57

10M ago46:57

46:57

In this week's episode we will explore a key new strategy for social selling success : community building. We will discover how community emphasizes trust and long-term relationship and transforms customers into brand ambassadors and prospects into string, healthy connections. Subscribe to the audio podcast on your favorite channel: https://socials…

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Bernadette McClelland Podcasts

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