Best Mike Wenzel Podcasts (2024)

1
Episode 67 - Hank Hudson Brewing Co. 54:47

2M ago54:47

54:47

For ep. 67 I am hanging out at Hank Hudson Brewing Co. and chatting with co-founders/brewers Darren Van Heusen and Chris Crounse. Located at The Fairways of Halfmoon golf course, and open since 2016, we set up shop in the beautiful taproom overlooking the golf course and chat about how the teachers got into brewing, drawing inspiration from English…

1
Episode 66 - Bound by Fate Brewing 58:19

2M ago58:19

58:19

For episode 66 I travel to Schuylerville, NY to visit Bound by Fate brewing and hang out with co-founders Pam and Brett. Set up in the tap room we chat about how the idea for the brewery came to be, how Covid caused them to accelerate their plans, introducing people to Laotian food, and of course some of the beers. Enjoy!…

1
Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and Google 34:25

2M ago34:25

34:25

Can a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back against Temu, and Netflix's advertising woes, which led to another VP dismissal just one day after earnings w…

1
Epiosode 65 - Wayward Lane Brewing 1:00:22

3M ago1:00:22

1:00:22

For Ep. 65 I travel to Schoharie, NY to chat with Adam and Kyle Wayward Lane Brewing. We talk all about the brewery, moving from Colorado to NY, the farm, and the whirlwind experience it has been in the 3 short years they have been open. Enjoy! ***Disclaimer: There was some technical difficulties with the audio during the first 13 minutes. So apolo…

1
Tech's Impact on Health & Beauty with Rob Davis of THG 43:04

4M ago43:04

43:04

(Recorded live at IRX Birmingham) Rob Davis is Acquisition Marketing Director at THG Beauty, a division which is responsible for £1.2B of THG's total revenues, and which includes brands such as LOOKFANTASTIC, Cult Beauty, and Dermstore. Rob tells how growth in the Beauty ecomm sector is shaping up, and which tech and consumer trends he's watching n…

1
Google Marketing Live: Ads in an AI-First Search Experience 33:28

5M ago33:28

33:28

Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset…

1
The State of MarTech with Daniel Smulevich 47:18

5M ago47:18

47:18

Learn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving and making tech work for your marketing needs.We dissect the tech FOMO that grips the industry, using platfo…

1
Episode 64 - Dancing Grain Farm Brewery 54:17

5M ago54:17

54:17

For Ep. 64 I'm hanging at Dancing Grain Farm Brewery in Moreau, NY! Joined by founder Rachel McDermott and brewer Chris Dufrain we spend an hour talking about how Dancing Grain came to be, the history of farm land it's on (3 words: "celebrity cow farm"), doing more with less, and of course some of their beers and brewing philosophy. Enjoy!…

1
Behind Temu's Digital Advertising Landslide 39:20

5M ago39:20

39:20

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far int…

1
Episode 63 - Sydney Worthley & DJ Fearless of No One You Know 50:40

6M ago50:40

50:40

Talented local musician Sydney Worthley and DJ Fearless from No One You Know join the podcast for Ep. 63 of Stories From A Bar! We spend a good amount of time talking all things Taylor Swift and their upcoming TS themed events at Lost & Found and The Hollow in Albany. Also, hear all about Emo Prom happening at The Hollow as well and hear be the fir…

1
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy 32:09

7M ago32:09

32:09

Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'l…

1
Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien 53:14

8M ago53:14

53:14

Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media netw…

1
Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel 1:01:45

8M ago1:01:45

1:01:45

Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths like Amaz…

1
The Future of Ecommerce Advertising in the Post-Cookie Era 29:14

9M ago29:14

29:14

Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy reg…

1
Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts 31:56

10M ago31:56

31:56

Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns…

1
The Future of Pay-Per-Click Advertising: A Conversation with Wijnand Meijer 38:35

11M ago38:35

38:35

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis …

1
Product Segmentation for Ecommerce: Tackling Efficiency and Scale 30:13

12M ago30:13

30:13

Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navigate these opposing forces. Discover the relevance of the 1970s BCG Matrix in today's ecommerce world, lea…

1
Episode 62 - Anthony Rossi of Crosstalk Media, LLC/1Upstate 1:08:11

1y ago1:08:11

1:08:11

For Episode 62 Anothony Rossi makes his triumphant return to the podcast! Anthony discusses the founding of Crosstalk Media, LLC and the upcoming inaugural 1Upstate Convention (October 21) which is meant to be a celebration of games and the people that make them. Hear all about what the confirmed guests/panelists, exhibitors, and what you can expec…

1
Google's Auction Games: Beneficial or Manipulative? 36:26

1y ago36:26

36:26

Are you ready to peel back the curtain on Google's shadowy world of search auctions? Prepare for a shocking journey that will explore the murky details of Google's alleged auction manipulation, as revealed in the Department of Justice antitrust investigation. This is an absolute must-listen for anyone in the e-commerce space, as we navigate the mec…

1
Exploring Amazon's Edge, AI Influence in Ecommerce, and Ad Tech Future 51:15

1y ago51:15

51:15

Ever wonder why Amazon seems to always be ahead of the curve while Google seems to be playing catch up? Join me and James Hercher from AdExchanger as we pull back the curtain on the lucrative yet often under-discussed world of e-commerce and D2C. We dive into the intersection of commerce, media, and advertising technology, highlighting why Amazon's…

1
The Impact of Google's Automation on Advertisers 50:25

1y ago50:25

50:25

Ever wondered how small advertisers navigate the labyrinth that is Google Ads? We dive into the thick of this challenge with Collin Slattery, founder of Taikun Digital, as we address the growing complexities of mid-funnel marketing. From Google's demand-gen campaigns and YouTube Shorts to the rise of Google's automation - we scrutinize it all. Disc…

1
Performance Max: Navigating the Labyrinth of Mystery Placements and Estimations 43:42

1y ago43:42

43:42

What if I told you that the elusive world of Performance Max campaigns could be demystified? That's right, after an exhaustive year-long investigation, analyzing over 3000 campaigns, I've begun to crack open the black box of Performance Max. Together with the help of data experts, we will shed light on the hidden facets of these campaigns and guide…

1
An In-depth Look at Digital Marketing with Stefan Bures from metoda 46:14

1y ago46:14

46:14

Ready to unlock the power of Amazon Ads? Join us for a fascinating deep dive into the world of Amazon advertising with our special guest, Stefan Bures, founder and CEO of metoda. Stefan is here to share his wealth of knowledge on Amazon Ads, offering a unique lens into its history, strengths, and how his company metoda is helping equip the retail i…

1
Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat 57:29

1y ago57:29

57:29

Get ready for a ride as senior product manager at adidas, Onur Polat, steps into the spotlight. His journey from launching a jobs portal in Albania to charting the intricacies of corporations and scale-ups like Criteo and Channable is nothing short of inspiring. We'll be picking his brain about the significance of feed-based advertising in product …

1
Shedding Light on Marketing Mix Modeling: Lampenwelt's Data-Driven Strategies 57:20

1+ y ago57:20

57:20

Ever wondered what it takes to navigate the world of performance marketing amidst a global pandemic? Join us as we chat with Stefan Huß, Head of Performance Marketing at Lampenwelt, a mid-to-top market lighting brand and part of the Luqom Group. Learn how Stefan's fascinating career journey, which began with Aldi Süd and led him to the world of per…

1
Unveiling the Power of Generative AI in Ad Campaigns 51:37

1+ y ago51:37

51:37

What if artificial intelligence could revolutionize the e-commerce industry? Join us in our captivating conversation with Ralph Mayr, director of Product Management at Smarter Ecommerce, as we delve into the intriguing world of AI and its impact on ecommerce. From high-level concepts like philosophical zombies to current applications in performance…

1
Google Marketing Live: Exploring the Impact on Ecommerce 40:27

1+ y ago40:27

40:27

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce eve…

1
Episode 61 - Mike Wenzel of Helderberg Mountain Brewing Company 58:45

1+ y ago58:45

58:45

For Episode 61 I am hanging out in East Berne, NY at Helderberg Mountain Brewing Company! Joined by co-owner and brewer Mike Wenzel we chat all about the brewery, the beers, some of the funny stories behind the beers, and of course hockey. Enjoy!By Chris Osborne

1
Power of AI in Ecommerce: Bing Search with Fabrice Canel 46:25

1+ y ago46:25

46:25

With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and…

1
Episode 60 - Larry Heid of Speckled Pig Brewing Co. 43:27

1+ y ago43:27

43:27

For Episode 60 I am joined by co-owner of Speckled Pig Brewing Co. Larry Heid! Located in Ballston Spa, NY the Speckled Pig opened back in 2022 and had quickly grown in popularity. Larry talks all about how the brewery came together, the people behind it, the community, the beers, and of course delicious wood fired pizza. Enjoy!…

1
Google Ads and PMax: The Great Brand vs. Non-Brand Debate 56:36

1+ y ago56:36

56:36

Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads,…

1
How the*gameHERS gave 1.4 billion women an online home - with Rebecca Dixon 45:02

1+ y ago45:02

45:02

Fresh off the sale of Mommybites, an online resource for expectant parents, Rebecca Dixon invested her background in media sales and community building in the*gameHERS, a long-overdue social-networking platform for female gamers. A lifelong fan of math, Rebecca breaks down the essential formula that inspires their crowdfund: in terms of the overall…

1
Episode 59 - The War Room Tavern 59:03

1+ y ago59:03

59:03

For Ep. 59 I am joined by owner of the brand new War Room Tavern & Todd's Back Room Cigar Lounge Todd Shapiro! Also, joining Todd is Tony who manages the fantastic establishments. Built into a 1890s era brownstone Todd talks all about the inspiration behind building a "Planet Hollywood of State Politics" and his desire to bring Albany something it …

1
Increase Your Reach and Profitability with Microsoft Advertising 52:53

1+ y ago52:53

52:53

Welcome to Episode 7. of Growing Ecommerce. Today, Mike is joined by Lucas Gordon, a solution specialist in native advertising at Microsoft. With 20 years of experience in digital media and advertising, working with brands like Revlon, Decathlon and many others, he's particularly strong in real-time bidding technology. Lucas walks us through Micros…

1
Nixplay's digital frames share photos securely - with Mark Palfreeman and Joel Durbridge 41:55

1+ y ago41:55

41:55

"When you're with Nixplay, you're not the product," says CEO Mark Palfreeman, whose subscribers retain secure ownership of every photo they share using smart digital picture frames and a mobile app intuitive enough for every family member to use. Nixplay is also a personal passion for Mark, who spends most of his time seven time zones away from his…

1
Forecasting for Ecommerce: Guide to profitability 48:40

1+ y ago48:40

48:40

Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes…

1
Wine barrels need a tech-savvy bung - with Mike Slone 44:49

1+ y ago44:49

44:49

Simple Labs CEO Mike Slone grew up in Louisville, where bourbon distillers accept losing the "angel's share" as the cost of doing business. When he saw California vintners facing the same problem, he created the Cogni — a wireless, barrel-aging monitor that finally gives centuries-old winemaking techniques a high-tech upgrade — which saves enough p…

1
AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong? 48:20

1+ y ago48:20

48:20

Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the pros…

1
When treating a collapsed lung, "the gush is a lie" - with Johnathon Aho 42:00

1+ y ago42:00

42:00

Pneumeric CEO and Chief Medical Officer Johnathon Aho grew up in the shadow of the Mayo Clinic in Rochester, Minnesota, but it wasn't until he began studying engineering at Michigan Tech that he decided he wanted more in his life than writing code. So he pivoted to medicine, returned to Mayo, and in 2017 developed Capnospot, a visual detection devi…

1
Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house. 44:33

1+ y ago44:33

44:33

Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the …

1
"What's wrong with your pants?" - with Kristian Hansen and Marshall Conley 49:05

1+ y ago49:05

49:05

Kristian Hansen and Marshall Conley are building the slø jeans empire almost entirely on a massive TikTok platform, which provides constant crowdsourcing, propels their marketing, and accounts for over $10 million in estimated revenue potential. And their non-gendered, made-to-order denim is just the start. We talk about applying their "fash-tech" …

1
2022 ecommerce retro: Consumer Confidence, Inflation and Google Ads funnel metrics. 43:29

1+ y ago43:29

43:29

Welcome to Episode 3. of Growing Ecommerce. Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus …

1
Protecting against the persistent perils of porch piracy. - with Dan O'Toole 44:30

1+ y ago44:30

44:30

Moments after Dan O'Toole hatched the idea of Dronedek — a versatile, secure receptacle for autonomous delivery systems that protects against the 1.7 million packages that are stolen every day — he called his patent attorney. And three years later, when the patent came through, he learned he had beaten Amazon by four days. Buoyed by the success of …

1
Building brand on data: Amazon advertising for retailers. 45:11

1+ y ago45:11

45:11

Welcome to Episode 2. of Growing ecommerce. Today, we are joined by Scott Kennedy. He's a senior director at Franklin Sports where he's responsible for ecommerce analytics and tech capabilities. In the US, Franklin is synonymous with baseball and baseball for many is synonymous with stats. It is a numbers game, so it's only fitting that Franklin is…

1
Kettle is the future of hybrid work. - with Nick Iovacchini 43:33

1+ y ago43:33

43:33

Kettle is the result of the right pivot with the right idea at the right time. Originally hatched as a workspace broker, Kettle emerged from the pandemic as a hybrid workspace management software platform whose equity crowdfund has already raised over $1.72 million. We talk with CEO Nick Iovacchini about the massive new market opportunity of redefi…

1
Advertising 60 million products: How to set and measure your paid advertising? 47:20

1+ y ago47:20

47:20

Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue. Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supers…

1
Google Analytics 4: challenges, opportunities, and how to collect your data? 36:23

2y ago36:23

36:23

Welcome to Episode 32. of Growing ecommerce, the last episode of 2022. Today, we are joined by Philip, Ivelio Vellin who is an expert in analytics and tracking. This time, Mike and Phillip talk about google analytics 4, the complaints, the benefits, and how to get it right. They discussed cardinality, data retention, migration strategy, consent mod…

1
Episode 58 - Active Ingredient Brewing 59:41

2y ago59:41

59:41

For Episode 58 I am hanging out at Active Ingredient Brewing in Malta, NY with co-owners/brewers Brian Fox and Nathan Rogers! We try and talk about a number of their awesome beers as well as chatting about how they got into brewing, opening the brewery during the pandemic, and some things to come. Enjoy!…

1
COO: How to integrate marketing & operations for better Facebook campaigns 51:31

2y ago51:31

51:31

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and …

1
Black Friday: What is ahead for retailers? 19:48

2y ago19:48

19:48

Welcome to Episode 30. of Growing ecommerce. Today is a special episode as we break the usual format. Long-time listeners will know we did a Q4 peak season panel back in 2021 and we did it again. Time Mike is in the hot seat joined by his colleague, Agnes Zottl. Many thanks to Maria Holzinger for stepping into the moderator rule. They discuss big-p…

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