show episodes
 
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing. Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audienc ...
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show series
 
In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo. We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designin…
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On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, e…
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On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation proc…
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On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field …
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On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba! We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and…
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On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern W…
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On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations. Join the conversation as we unravel the language of inclusion and the rich tapestry…
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On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part…
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On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native exp…
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On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analog…
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On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1. Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO a…
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On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters. With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. S…
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In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving th…
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In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching loca…
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On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights. In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, su…
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On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo. In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums delive…
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On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting. In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of person…
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On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO! Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the impor…
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On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of t…
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On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially! Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when …
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On this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on …
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On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization. Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a co…
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Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss…
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Today, on The Native Experience, we are joined by Angelo Berbotto, National President of the Australian Institute of Translators and Interpreters (AUSIT). We talk about the importance of context in translation, the challenges of interpreting technical topics, and the value of NAATI certification for translators in Australia. We also explore the cha…
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Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems! Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others. Andrzej also shares his experiences and tips from being in the translati…
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On this episode of The Native Experience, Erika Gonzalez from RMIT University and the Australian Institute of Interpreters and Translators joins us! Erika shares personal stories of her upbringing in Spain and political turmoil in the Basque region. It definitely had an impact on her perspective and who she is today. Our discussion emphasizes the i…
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On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually …
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Welcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show! It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive…
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Join podcast host, Lydia Payne-Johnson, as she discusses how African-American women can recognize and tame their inner critic - that little voice that tells you that pokes holes in your confidence and self-image to hold you back in personal and work relationships and truly loving yourself. Your inner critic may be triggered by childhood memories or…
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COVID-19 created a "new normal" for employees. Over the past 3 months, many have been working from home, connecting virtually via Webex, Zoom, Google Teams, etc. Others may have been furloughed. A huge number had to juggle work obligations with helping their children with schoolwork and keeping pre-school children engaged. In addition, many know of…
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Breath is life. COVID-19 attacked the lungs and, in a domino effect, impacted other essential organs. Strengthening lung function is central to overall health and vitality as well as mitigating the future possibility of being affected by respiratory ailments. That's why it's important to learn how breathwork and its role in healing the entire body.…
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COVID-19 lockdown created a seismic shift for businesses and employees. Virtual meetings, technology upgrades and creative measures for maintaining business during and post-lockdown were key issues faced during the work-from-home/shelter-in-place period. As businesses begin to reopen, employers will be challenged to help returning employees manage …
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Pre-COVID-19 many of us were already juggling a range of stress factors related to work, family, finances, and health, to name a few. Managing stress has taken center stage and is critical to having a range of tools to help you cope during and after the COVID-19 crisis period. In this 2nd installment of the "Your Wellness" series, find out how to b…
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COVID-19 & Sheltering-in-place has shifted personal engagement paradigms for everyone. Our mental focus has been impacted by media, fear of infection, news about friends/relatives impacted, fear of the unknown post-crisis. Richard Onque, a community spiritual medium, counselor, and trainer shares how can you establish skills to help you manage your…
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Listen for: How to separate self from career Why everything you experience empowers you How it all translates into your Olympic Mindset More about Rhonda: In more than 25 years as a practicing Educational Counselor and Psychotherapist, Rhonda M. Farrah, MA, DRWA has consulted with clients and companies in a variety of industries and environments. R…
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Dr. Ferial De Jongh completed her Bachelor of Science in Complementary Health Sciences in 2008 followed by a degree in Unani Tibb (Greek Arab Medicine). The first three and a half years of her career she spent at the Ibn Sina Institute of Tibb working at their two local Cape Town clinics while working at the old GF Jooster Hospital for one of those…
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Season 2 Episode #3 Mel Wakeman Is there power in a power nap? During our fun filled conversation we talk: Anti-diet nutrition and weight science Mel’s light bulb moment Sleep time snacks The importance of a sleep time routine ...and yes we answer the question about power naps? Tune in to for that, bonuses and so much more! Mel Wakeman is a Registe…
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In this fun-filled conversation we explore Dr. Lovelle’s journey from dancing to Premiere Wellness, reversing the effects of Type 2 Diabetes and dates with foods that will do your body good! Dr. Susan Lovelle is a Personalized Wellness MD and the Founder of Premiere Wellness. Although she spent 17 years as a professional ballet dancer, she knew at …
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Healing Thoughts in Turbulent Times On the 18th anniversary of September 11th, I have the pleasure of interviewing a spiritual leader who leaders called that day for prayers. In our heart to heart conversation, Sr. Dr. Jenna shares as a woman, a daughter, a conscious being and a human having a spiritual experience. Listen for insight on self-forgiv…
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During this episode we meet Transformational Coach Ayesha Ikram. We discover that our ‘everyday’ wisdom can be a gift to the world and dive deep into the source of thoughts and how paradigms can help or hinder. Ayesha Ikram is a transformational coach for professionals and Entrepreneurs. She is the founder of ‘Ayesha Ikram’, ‘Beyond Abundance’ “Bor…
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We Can Have It All Conference and SpeakerCon It’s officially conference season! To kick it off I am having one of my favorite speakers and colleagues, Cheryl Wood tells us where to be and how she is contributing this season. This year she is having here inaugural and sold out SpeakerCon conference as well as a fully booked calendar at Success Women…
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Happy Holidays! The Sistas are on a brief hiatus to enjoy some self-care during the holidays. We decided to replay this show from 2017 as a reminder for all the superwomen out there to take care of themselves – even during the holidays! The Revolutionary Sistas of the Diaspora is a group of Black and Brown Sistas coming together to discuss topical …
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Guest Melissa is the amazing founder and guide of Now Age Travel. Now Age Travel focuses on "experiencing a whole new realm", through intimate tours, holistic healing and immersive retreats. You can read more about Now Age Travel here. Melissa is a catcher of this crazy dream – a wanderer who loves this planet, but is likely from another. She's a t…
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The Revolutionary Sistas of the Diaspora are Black and Brown Sistas coming together to discuss topical issues of race, social & economic justice, gender equality and everything in between. "It's not possible to be physically nearby for every decision or every important moment of a child's life. Presence is about finding ways to express your love, y…
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The Revolutionary Sistas of the Diaspora are Black and Brown Sistas coming together to discuss topical issues of race, social & economic justice, gender equality and everything in between. This month the sistas tackle the complex landscape of mental health for women of color. Once a taboo topic, some progress has been made, but not enough. We must …
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The Revolutionary Sistas of the Diaspora are Black and Brown Sistas coming together to discuss topical issues of race, social & economic justice, gender equality and everything in between. This month we are going to explore the concept of freedom and independence, and what we can do to take back some of our personal power. Food for thought: What is…
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The Revolutionary Sistas of the Diaspora are Black and Brown Sistas coming together to discuss topical issues of race, social & economic justice, gender equality and everything in between. Our dads have a special place in our hearts, and a pivotal role in our homes. Last month we honored moms, so this month we wanted to focus on the most important …
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In Life - In Loss: Loving Your Mother as There is No Other I'll always love my mama... she brought me in this world! The Intruders The Revolutionary Sistas of the Diaspora are Black and Brown Sistas coming together to discuss topical issues of race, social & economic justice, gender equality and everything in between.Mothers are special. There is n…
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Topic: Expectation to Excellence. How to Navigate the Third Grade Reading Law The Third Grade Reading Law is a law requiring that students in grades K-3 be formally tested in reading at least three times per-year, including once within the first 30 days of school. Starting in 2019-20, students who are at least one grade level behind in reading by t…
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Topic: Toxic People: How to Identify Them and How to Deal With Them We have all had toxic people dust us with their poison. Sometimes it’s more like a drenching. Difficult people are drawn to the reasonable ones and all of us have likely had (or have) at least one person in our lives who have us bending around ourselves like barbed wire in endless …
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