Best Morgan J Ingram Podcasts (2024)

1
Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze 37:39

5d ago37:39

37:39

Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…

1
Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand 32:45

12d ago32:45

32:45

Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…

1
WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao 52:54

14d ago52:54

52:54

In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…

1
Kelly Hopping | Aligning sales and marketing | CMO Convo 52:37

15d ago52:37

52:37

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.comIt's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in ali…

1
Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar 16:44

19d ago16:44

16:44

Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…

1
0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss 27:20

27d ago27:20

27:20

The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…

1
Amanda Cole | How CMOs can keep up with AI innovations | CMO Convo 48:09

1M ago48:09

48:09

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Like it or not AI is here to stay, and not just that, it’s going to transform the ways that marketers do their jobs, from data analysis and customer communications, to persona research, there isn’t an aspect of your work…

1
How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting 34:32

1M ago34:32

34:32

Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…

1
B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP 29:55

1M ago29:55

29:55

B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…

1
Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage 28:14

1M ago28:14

28:14

Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…

1
How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2 27:19

2M ago27:19

27:19

This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …

1
The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1 21:40

2M ago21:40

21:40

B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…

1
The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com 33:02

2M ago33:02

33:02

Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…

1
Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies 29:48

2M ago29:48

29:48

Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…

1
How to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp) 29:48

2M ago29:48

29:48

Stale marketing is like stale bread. People will bite - but only if they’re desperate enough. When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it. Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creati…

1
Season 1 Recap + What's in store for Season 2! 3:30

2M ago3:30

3:30

Season 1 is officially over. Huge thank you to everyone who tuned in and the amazing guests that joined us over the last few months - we appreciate you! This new season will feature more highly effective, creative and courageous revenue professionals who have taken their unique strategies to market, succeeded, and now have tactical insights and str…

1
Collaborative Growth is the Future - Jared Robin, Co-Founder of RevGenius 28:01

2M ago28:01

28:01

The B2B Go-To-Market landscape is changing. Again. SaaS companies have adopted a “growth-at-the-lowest-cost” model, while social media platforms are becoming more pay-to-play by the day. This doesn’t go together well. But every now and then you’ll notice a group of companies appear seemingly out of thin air and take over your feed. These companies …

1
Improve Your Sales Without Being an A$$hole - Adam Jay, Co-Founder of Revenue Reimagined 29:15

3M ago29:15

29:15

The biggest myth that movies like The Wolf of Wall Street propagated about sales is that you need to be an a$$hole to succeed. The truth is that most great salespeople who later move on to lead high-performing teams and start companies, typically begin by adopting a lone-wolf, success-at-all-cost mentality, which only gets you so far before limitin…

1
How to Track Your Highest Paying B2B Customers - Deepinder Singh Dhingra, Founder of RevSure AI 20:24

3M ago20:24

20:24

Today's episode welcomes Deepinder Singh Dhingra, Founder & CEO of RevSure AI. They’re on a mission to improve predictable revenue growth through Predictive AI for Pipeline Generation for B2B SaaS companies. Deepinder has spent over 20 years in big data analytics and machine learning in multiple industries - but mostly serving the Fortune 500 in bo…

1
Get Better At Sales Through Active Collaboration - Vince Beese, CEO of Sales HQ (ex Meta) 28:30

3M ago28:30

28:30

If you got into sales over the last 4-5 years, chances are you’ve never worked on the sales floor. While remote is wonderful, there’s something truly special about the level of interaction, feedback and energy you get when you’re closing deals as a team in-person. Before you start bickering about remote being the only way you’ll ever work, take a m…

1
How To Build B2B Brand Awareness Through Video Content - Alex Minor, Owner of Eye AM Media 33:00

3M ago33:00

33:00

The B2B content meta is about to change. LinkedIn is getting its very own short-form video section. We all knew this was coming. And with a potential TikTok ban on the horizon, there’s a whole new market of buyers that will now turn to LinkedIn for their scrolling needs. The time to invest in video is now. Today’s guest knows what it takes to succe…

1
Drive Revenue Through Warm Intros - Olivier Roth, Chief Growth Officer at The Swarm 15:24

3M ago15:24

15:24

Your network truly is your net worth. If you’re a new founder who’s bootstrapped and shooting for the stars in a heavily saturated SaaS market, your ability to access early investors, hire the right talent and build revenue generating partnerships will separate you from the startups that sink. Here’s the problem - manually asking people in your net…

1
Matt Sutton | Keeping your disruptor edge | CMO Convo 49:12

3M ago49:12

49:12

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with eve…

1
Growing to 100k+ YouTube Subscribers - Jamie McCauley, YouTuber and Top Podcast Host 28:08

3M ago28:08

28:08

Many great B2B content creators have tried and failed to build an audience on YouTube that reflects the type of engagement and community they’ve built on LinkedIn. The reason why is simple - the type of content that succeeds on LinkedIn often falls flat on more casual social media platforms. Today’s guest has built a successful YouTube channel, wen…

1
Drive Retention Like a Unicorn - Josh Neal, Customer Success Leader(ex Dropbox, Oracle, Slack, Miro) 27:09

3M ago27:09

27:09

To become a category leader in 2024, investing all of your go-to-market (GTM) resources into sales and marketing won’t cut it. Getting to unicorn status requires a GTM motion where customer retention is at the forefront of the strategy, otherwise you’ll never truly capture the market share needed to scale to a 9-figure evaluation. Today’s guest has…

1
Increasing Pipeline By 150% Through Strategic Partnerships - Kenneth Burke, VP of Marketing at Text Request 21:56

3M ago21:56

21:56

The path to becoming a marketing professional isn’t linear. In 2024, a lot more people strive to become marketers than there are roles available, which is also why starting a marketing agency is the hottest business trend on social media. Today’s guest is a prime example of someone who did it right - he combined multiple relevant skills and passion…

1
Building A+ Player Revenue Teams - Dana Warren, Venture Partner at Canaan (ex Stripe, PayPal, AmEx) 20:32

4M ago20:32

20:32

When someone has a track record of being part of the revenue leadership structure at fast growing, name brand companies such as Stripe, PayPal, American Express and Sendoso, two things are certain: -They know how to build an A+ team -You should listen to them if you’re looking to do the same This episode welcomes Dana Warren, Venture Partner at Can…

1
Morgan J Ingram | The most important people for driving growth | CMO Convo 51:53

4M ago51:53

51:53

Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report. In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborat…

1
How To Market To Developers - Ryan Yackel, CMO of Databand.ai 27:39

4M ago27:39

27:39

Ryan Yackel is the CMO of Databand.ai, the industry’s first proactive data observability platform that spots data errors, triages them, and alerts the right people so that it can be fixed immediately. Ryan started his career in sales engineering, then product marketing, then running all of marketing. And he’s had a unique perspective of working at …

1
Jim Kraus | Modern buyer personas for modern marketing | CMO Convo 44:41

4M ago44:41

44:41

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute. Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-ba…

1
Cutting $300,000 Per Month In Ad Spend While Increasing Pipeline - Paul Ross, CMO of Affinity 31:20

4M ago31:20

31:20

Paul Ross is the CMO of Affinity, the relationship intelligence CRM that has grown rapidly in the last 4 years. Affinity's target audience is primarily the PE and VC community, which Paul mentions has a healthy amount of FOMO (fear of missing out) when it comes to getting an edge against competitors. In this episode we talk about how Paul uses that…

1
Creating A B2B SaaS Affiliate Marketing Program - Joran Hofman, Founder of Reditus 19:22

4M ago19:22

19:22

Joran Hofman is the founder of Reditus, a B2B SaaS affiliate marketing platform. Prior to that he was the Head of Customer Success at Leadfeeder where he got tired of referring tools after his demos. So he decided to make a website of all the tools he refers people. The website had 30,000 visitors a month but Joran had trouble earning money from af…

1
Making Customer Advocacy Easy - Golan Raz, Co-Founder and COO of Deeto.ai 17:06

4M ago17:06

17:06

Golan Raz is the cofounder and COO of Deeto.ai, the next generation customer advocacy platform. I haven't really seen anything like it. Golan is a 4th time founder who witnessed the pain of how difficult companies have made it to leverage customers to promote the company's brand and product. It shouldn't be so difficult. Getting a customer testimon…

1
Scaling Sales Processes From 0 To 10+ Million in ARR - Adir Ben-Yehuda, VP of Revenue at Walnut 24:18

4M ago24:18

24:18

Adir Ben-Yehuda was the first sales hire and VP of Revenue at Walnut, the industry's leading interactive demo platform. He grew the company's revenue from 0 to double digit millions in ARR. But it's not his first time doing it. He's figured out his own repeatable sales optimization process and how to build a narrative around the product and categor…

1
Adam Azor | Your game plan for the end of third-party cookies | CMO Convo 46:55

5M ago46:55

46:55

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next? Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared. Adam believes this is going to be one of the…

1
Elyse Winer | Making some noise about sustainability | CMO Convo 39:21

5M ago39:21

39:21

Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte). So clearly, it's important for brands to make a big deal about the sustainability innovations they'…

1
Tim Hines | The power of entrepreneurial mindsets for CMOs | CMO Convo 35:39

5M ago35:39

35:39

With so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success? That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes…

1
Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo 44:41

6M ago44:41

44:41

2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people. We market to people, people make up our teams, the other stakeholders within your organization are people. That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that …

1
Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo 53:23

6M ago53:23

53:23

2023 has thrown a lot of curveballs at CMOs and marketing leaders. And 2024 is gearing up to continue that trend. With both challenges and opportunities appearing around every corner, we sat down with Lori Goode, CMO of Index Exchange, to take a look back at how CMOs have responded, and what they can do to prepare for what's coming in 2024. From AI…

1
Miri Rodriguez | Encoding empathy into your brand's DNA | CMO Convo 44:12

7M ago44:12

44:12

Connections require understanding, and understanding requires empathy. That's true in many situations, but particularly when it comes to brands connecting with their audiences. Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why …

1
Kitty Hart | What's the ROI on experiential marketing? | CMO Convo 50:16

7M ago50:16

50:16

Brand experiences and experiential marketing can be fantastic for building connections and relationships with your audience. Most marketers are well aware of this, but to get buy-in, you'll need to really show their value in driving revenue and their ROI. Kitty Hart, VP of Client Brand Experience at Heroic Productions, joins us to share how you can…

1
Ariadna Navarro | The secret to successful long-term marketing plans | CMO Convo 50:48

7M ago50:48

50:48

In a world where CMOs are under pressure to deliver immediate results, how do you make the space for long-term plans? There are many things in marketing that take extended investment in terms of time and resources, but it can be hard to get buy-in from non-marketing stakeholders who want you to make an impact right now. This disconnect can be one o…

1
Mark Donnigan | Slowing the CMO revolving door | CMO Convo 52:38

7M ago52:38

52:38

We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite. But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole. We sat down with Virtual CMO, Mark Donnigan to discuss his …

1
Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo 33:00

8M ago33:00

33:00

Once you reach CMO, where to next? It's an important question and one that Rob Balderstone had to answer in his role at Locket. Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing lea…

1
Elina Vilk | Maximizing your social media's effectiveness | CMO Convo 41:06

8M ago41:06

41:06

When you're sick, you go to a doctor. When you have car trouble, you go to a mechanic. When you need legal advice, go to a lawyer. So when you need to tackle issues with social media, you need to find an expert on that. And we've found one such expert, Elina Vilk, CMO of leading social media management tool Hootsuite, who joins us on CMO Convo to s…

1
Joe Aurilia | Everything your ops specialist wants their CMO to know | CMO Convo 40:23

8M ago40:23

40:23

Businesses are growing increasingly complex, and the role of ops specialists is increasing in importance. But ops doesn't happen in the background. They aren't your magic helpers tinkering away in the background doing everything without assistance. For ops to be effective, the function and personnel need to be working closely with your marketing te…

1
Bob Sherwin | Cultural flexibility for marketing creativity | CMO Convo 46:23

8M ago46:23

46:23

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity. So it's pretty dang important for CMOs to develop cultures in their organiza…

1
Nick Venezia | Is the first-party data economy rigged? | CMO Convo 32:32

8M ago32:32

32:32

The depreciation of third-party data and cookies, along with increased regulations around data collection and usage are having a fundamental impact on digital marketing. It's clear that first-party data will be a top priority for many organizations. But what if the first-party data economy is rigged before we even properly start? Nick Venezia, Foun…

1
Dr. Karthik Nagendra | The power of B2B thoughtleadership | CMO Convo 35:04

9M ago35:04

35:04

Thoughtleadership is a term that gets thrown around a lot, in many different circumstances. So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies. Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is why he's joined us to share his insights on what a mod…

1
Michael Jaconi | Evolving influencer marketing | CMO Convo 31:41

9M ago31:41

31:41

No matter your industry, it's highly likely influencer marketing could make a major impact on your brand's success. But gone are the days where you just picked someone with a heap of Instagram followers to do a few posts where they tag your brand. The influencer landscape, and how their audiences respond have evolved massively, and so do how you ap…

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