Paul Caputo public
[search 0]

Download the App!

show episodes
 
Baseball By Design tells the story of America one minor league baseball logo and nickname at a time. Paul Caputo covers minor league baseball at all levels for the website SportsLogos.net. On this podcast, he talks with front office personnel and designers about the origins of some of the game‘s best and wackiest logos and nicknames. Twitter: @Count2Baseball Instagram: @baseballbydesign
 
Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand ...
 
Loading …
show series
 
The Greensboro Grasshoppers logo is an insect and their nickname derives from a weapon used in the Revolutionary War. This episode features longtime team president and general manager Donald Moore, historian Phillip Greenwalt, and Baseball By Design Wildlife Consultant Ranger Amy Burnett Greensboro GrasshoppersWebsite / Twitter @GSOHoppers Phillip …
 
The Double-A Erie SeaWolves pay tribute to the extensive maritime history in Erie, Pennsylvania, on the shores of Lake Erie. This episode features general manager Greg Coleman, the great designer Dan Simon of Studio Simon, and Chuck Johnson of the Erie Maritime Museum. Erie SeaWolveswebsite / Twitter / Greg Coleman Twitter Dan Simon, Studio Simonwe…
 
Who loves round numbers more than baseball fans? Nobody! Baseball By Design commemorates episode number 50 with a visit from the show's first-ever guest, Chris Creamer, founder of the website SportsLogos.net. Chris discusses the home runs as well as the swings and misses of the baseball branding world. There's also discussion of cauliflower-based p…
 
It's baseball branding breaking news! At long last, the Grand Junction Rockies have ditched their former parent club's name, and adopted a new, unique one—the team is now the Grand Junction Jackalopes. On this episode, Nathan Martinez, graphic design manager for the Future Legends Complex, which owns the team, talks about his process in creating th…
 
Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011. Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through…
 
The High-A Fort Wayne TinCaps are named for John Chapman, who you might know as Johnny Appleseed. Team president Michael Limmer tells the story of the nickname, Sky Design's Tiffany Chen talks about the creation of the logo, Logan Wiening of the Old Fort Baseball Company talks about his childhood affinity for the Fort Wayne Wizards, and historian B…
 
The Columbia Fireflies, Single-A affiliate of the Kansas City Royals, are named for a natural phenomenon that takes place in Congaree National Park in South Carolina. Team broadcaster John Kocsis, Jr., talks about the origin of the nickname, Tiffany Chen and Rick Daniel of the design firm Sky Design join the podcast for the first time, and Baseball…
 
Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell…
 
Skye Dillon of Skye Design Studios has been working in the field of sports branding for more than two decades. We talk about his process and work on brands like the Staten Island Ferry Hawks, Ashboro ZooKeepers, Tri-Cities Chili Peppers, New Britain Bees, and (outside the world of minor league baseball) the UC Santa Cruz Banana Slugs. Skye Design S…
 
The High A Brooklyn Cyclones play against the iconic backdrop of Coney Island. Visitors to the area can catch a game after a visit to America's most famous boardwalk, where they can grab a hot dog and ride the tooth-rattling roller coaster, which has been around for almost a century. On the episode, noted designer Todd Radom talks about one of his …
 
Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH. Today, Andrea oversees all facets of marketing for Campari Group’s premium p…
 
The High-A Everett AquaSox have had a brand based on a groovy frog since 1995, but the team's branding goes a lot deeper than that. Playing less than 30 miles from their parent club in Seattle, the AquaSox's identity delves deep into winks and nods to the Mariners. The team's owner at the time of the AquaSox debut, Bob Bavasi, talks about the creat…
 
The High-A Hillsboro Hops are named for an important crop in Oregon, but more than that, they're a celebration of the magical association of beer and baseball. The team's president, general manager, and 2021 MiLB executive of the year K.L. Wombacher talks about the origins of the nickname, designer Dan Simon talks about the creation of the logo—and…
 
The Midland RockHounds are named for the geologists who work in Texas's oil industry but since 1999 their logo has been a literal hound. The team's Assistant GM Jeff VonHolle talks about the origins of the nickname, Torch Creative's Brad Bishop and Mike Thurman talk about a 2021 rebrand, and in a Baseball By Design exclusive (!) McGruff the Crime D…
 
Paul Lukas has been covering sports branding for nearly a quarter century through his popular online platform, UniWatch. Paul joins the show to talk about trends in the field, and how they influence (or are influenced by) minor league baseball. And for dessert, the godfather of helmet sundae collecting, Eric Lichtenberg, talks about that hobby, and…
 
Jonathan Adashek is the Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM. Before joining IBM, Jonathan was at Renault Nissan Mitsubishi Alliance in Paris, as well as Nissan Motor Co. in Yokohama, Japan, and prior to that had stints at Microsoft and Edelman. One of Jonathan's first roles was as a special …
 
The Saint Paul Saints made a name for themselves as an independent franchise with wacky promotions, pig-themed branding, and a heavy-hitting ownership group that includes Bill Murray and Mike Veeck. Now as a Triple-A affiliate of the Minnesota Twins, the team is carrying on its tradition of fun with wacky branding but a classic brand. The team's ex…
 
The Bowie Baysox, Double-A affiliate of the Baltimore Orioles, pay tribute to the nearby Chesapeake Bay with their time-honored brand. GM Brian Shallcross talks about the history of the brand, Curved Brim Media Month rounds out with Patrick Noote of the invaluable resource Baseball Mapper dot com, and Baseball By Design's newest contributor, Wildli…
 
Mark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, …
 
The Gwinnett Stripers pulled a bait and switch when they announced a name that was not one of the five finalists in their name-the-team contest. Find out how that went down from the team's GM at the time, North Johnson, and Brandiose's Jason Klein. And on week four of Curved Brim Media month on Baseball By Design, Pat Larson of the MiLB Hat History…
 
The Corpus Christi Hooks are named for the fishing industry in the Gulf of Mexico and for the curve ball of one of Texas's most famous native sons (OR ARE THEY?!). This week, CEO of Ryan Sanders Sports & Entertainment (and son of Nolan Ryan) Reid Ryan and designer Dan Simon talk about the napkin sketch that led to the Hooks' logo. And on week three…
 
Wendy Lund is a women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief C…
 
The Durham Bulls went from being the very image of the gritty, no-frills minor league experience, as seen in the classic movie Bull Durham, to being one of the iconic brands with one of the most recognized logos in the minors—thanks in no small part to that movie. The team's production designer Paxton Rembis discusses the team's history and the wor…
 
The Akron RubberDucks are named for the long history of the tire industry in Akron, not to mention the city's longstanding association with the team's eponymous bath toy. Akron GM Jim Pfander and Brandiose's Jason Klein stop by to talk about the team. Plus, it's Curved Brim Media month in August—each week Baseball By Design will highlight a content…
 
Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months. Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relation…
 
The Charleston Dirty Birds pay homage to the tiniest heroes of local industry with their brand—the literal canaries in the coal mine. The Godfather of Minor League Baseball Branding, Chuck Domino, stops by to talk about his philosophy of naming teams; designer Carolina Buchas talks about the development of the logo; and Jordan Bennett, curator of t…
 
The Single-A Kannapolis Cannon Ballers have one of the most popular brands in the minors, but they had a unique challenge in replacing a brand based on beloved native son Dale Earnhardt. Alicia Amling of Temerity Baseball, designer Dan Simon of Studio Simon, and six-time Guinness Record holder and human cannon baller himself David "The Bullet" Smit…
 
Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others. Maggie has also been honored by Crain's Chicago Busin…
 
The High-A Bowling Green Hot Rods are more than just a cool minor league team with a great logo—they're an integral part of their community. On this episode of Baseball By Design, the team's award-winning general manager Eric Leach stops by to talk about not just the team's brand, but the role they play in being good neighbors; home-grown designer …
 
In Baseball By Design's first ever Tampa Bay Rays-style opener, Sofie Dill joins to tell the story of how she order a pizza for Mariners player Jesse Winker. Then, we're joined by Tyler Maun and Josh Jackson, who cover Minor League Baseball in lots of ways, including writing for MiLB's website and on the Show Before the Show podcast. Most important…
 
Adam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department. In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Adam discusses all things Molson Coors, …
 
For two decades, the Pioneer League team in Missoula, Montana, was called the Osprey before they rebranded as the PaddleHeads—a nickname that describes both moose and people who love being on the river. The team survived a season cancelled by COVID and losing their Major League affiliation when the minors were reorganized in 2020, and now have a po…
 
The Burlington Sock Puppets are the only team in the new-look Appalachian League whose logo was not created by Major League Baseball. In the first-ever group interview on Baseball By Design, designer Dan Simon of Studio Simon is joined by Sock Puppets Owner/Team President Ryan Keur, General Manager Anderson Rathbun, and Assistant General Manager Th…
 
Chris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants. Chris’ prior experiences include stints at Yum! Brands and Pizza Hut as well as an early position as press secretary for the US House of Representa…
 
Designer extraordinaire Todd Radom is back on Baseball By Design, this time to discuss his work on the Wichita Wind Surge's Pegasus-based brand and what the nickname Wind Surge means to the up-and-coming city of Wichita, Kansas—not to mention the alternate Turbo Tubs brand that he created. The team's director of fan experience Bob Moullette also jo…
 
The Triple-A Worcester Red Sox—or WooSox to friends—have a brand built around the iconic yellow smiley face created by commercial artist and Worcester native Harvey Ball. This episode features the team's director of productions Tim Quitadamo, Brandiose designer Jason Klein, baseball media member and Red Sox fan Gabrielle Starr, and Harvey Ball's so…
 
Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before joining Pernod Ricard, Pam worked for Walt Disney Studios, where she led the insights, analytic…
 
It's opening day for the collegiate summer level West Coast League, owner of a brand new logo that highlights the beauty of the Pacific Northwest, where the league operates. The 16-team league features such wacky teams as the Portland Pickles, Walla Walla Sweets, and Nanaimo Night Owls/Bars (who play by different names according to the time of day)…
 
The collegiate summer level Danville Otterbots made a splash with their aquatic robot mammal logo. Otterbots general manager Austin Scher stops by to discuss the many layers of significance to the team's brand—along with his own extensive knowledge of minor league baseball branding. Plus, Otterbots Ambassadors Tim Stoops of Montana and Johnny Bowli…
 
Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art …
 
The Rocket City Trash Pandas made a splash with their new brand right before the 2020 season, then had to keep the momentum going in spite of a year lost to COVID. The team still set merchandise sales records with their patriotic astronaut raccoon logo and are now one of the best known in the minors. Trash Pandas Vice President Lindsey Knupp and Br…
 
The Idaho Falls Chukars base their identity on a bird that can best be described as a small, husky turkey. This week, Chukars Assistant GM Chris Hall, Pioneer League Vice President Henry Hunter, and Arkansas State Parks Director Shea Lewis (formerly of Idaho State Parks) stop by Baseball By Design to talk about what makes this bird the perfect foun…
 
Grant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media Inc. Gene Foca has been with Getty Images since 2017. In his role as chief marketing officer, h…
 
The collegiate summer level Carolina Disco Turkeys have only played one full season, but they've taken the world of baseball branding by storm. Team president Greg Sullivan, artist Brittain Peck, and Matt Strangewayes of the Phoenix Zoo talk about what makes disco turkeys—or peacocks—an appropriate mascot for a team in Winston-Salem, North Carolina…
 
The iconic prison in Joliet, Illinois, opened in 1858 and has been highlighted in countless pieces of pop culture, from The Blues Brothers to Prison Break to songs by Bob Dylan and Memphis Minnie—and since 2011, the nickname of the Joliet Slammers baseball team, which plays in the independent Frontier League. In this episode of Baseball By Design, …
 
The Hartford Yard Goats are one of the most popular brands in Minor League Baseball. They're named for locomotive switchers in rail yards—appropriate to Hartford because the rail industry features prominently in the city's history. But the team's identity extends well beyond trains. General Manager Tim Restall, Brandiose designer Jason Klein, and s…
 
The erstwhile Bakersfield Blaze were not the most glamorous of franchises, but before they were contracted by Minor League Baseball, their backwards-facing ballpark was home to stories that feel like they're right out of a Hollywood movie—games that had to be paused as the sun set over the center field wall, the time they intentionally set the fiel…
 
Peter Land has been with DICK’S Sporting Goods since mid-2020, where he currently serves as their Chief Communications and Sustainability Officer. He is also an adjunct professor at the New York University Stern School of Business, a position he has held since 1998. Prior to joining the team at DICK’S, Peter specialized in corporate reputation and …
 
It's opening day for Triple-A baseball and other affiliated and independent leagues are getting underway soon! We can start taking those baseball road trips we've been planning all offseason! Guests this week include Benjamin Hill of MiLB.com, who has been to 182 minor league ballparks; Jeremy Soule, who in 2014 co-founded the annual Baseballpalooz…
 
The Savannah Bananas have become a phenomenon in the world of baseball branding. Their popular logo represents more than just a baseball team, but rather an entirely new version of the sport. As the Banana Ball World Tour takes the country by storm, this episode visits with team owner Jesse Cole, designer Dan Simon of Studio Simon, and the Young Pr…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login