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Accidental Marketing | Recorded Live from Pinehurst, North Carolina

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Manage episode 246877269 series 1465542
Content provided by Clicksuasion Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clicksuasion Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

So, what’s this accidental marketing stuff?

You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?)

During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway.

The panelists discussed the IMPACT Marketing Strategy

IDENTIFY & MEASURE: Determine the target audience for your service or product

PLAN: Develop a marketing strategy that will gain and retain customers

ATTRACT: Choose powerful, concise, and effective words to attract your target audience

CHOOSE: Select the most appropriate branding materials that will sell your product or service

TELL: Share your story, so it resonates with your audience creating a lasting impression

PANELISTS

Dr. Michael Barbera | Clicksuasion Labs

Donna Ellis | Ellis Design Group

Diane McSweeney | Freelance Writer & Editor

Lisa Marella | Neptune Merch Powered by Proforma

John Vaughan | Story Focus Media

MODERATOR

Janet Galloway | B&B Strategic Partners

RECORDED BY MUSIC BUSINESS GROUP: musicbusiness123@outlook.com

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 246877269 series 1465542
Content provided by Clicksuasion Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clicksuasion Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

So, what’s this accidental marketing stuff?

You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?)

During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway.

The panelists discussed the IMPACT Marketing Strategy

IDENTIFY & MEASURE: Determine the target audience for your service or product

PLAN: Develop a marketing strategy that will gain and retain customers

ATTRACT: Choose powerful, concise, and effective words to attract your target audience

CHOOSE: Select the most appropriate branding materials that will sell your product or service

TELL: Share your story, so it resonates with your audience creating a lasting impression

PANELISTS

Dr. Michael Barbera | Clicksuasion Labs

Donna Ellis | Ellis Design Group

Diane McSweeney | Freelance Writer & Editor

Lisa Marella | Neptune Merch Powered by Proforma

John Vaughan | Story Focus Media

MODERATOR

Janet Galloway | B&B Strategic Partners

RECORDED BY MUSIC BUSINESS GROUP: musicbusiness123@outlook.com

  continue reading

90 episodes

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