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Quarantine UX

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Manage episode 272106270 series 1465542
Content provided by Clicksuasion Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clicksuasion Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points.

  • Has all the investment made towards in-store experience gone to the dumps?
  • Will this be changed for good or is it temporary?
  • Do we know it all?

The answers are no but one thing is for sure: habits and behaviors will be rewritten.

Whether you are a small business owner or a marketer, this session will help you enhance user experience and usability by adapting during these unusual times where we all are struggling. Learn how companies around the world are staying relevant to their customers.

ABOUT THE PRESENTER

Chetna Teckchandani works with BetterSpace, a UK based mental health start-up with a focus on improving customer success. Prior to this, she consulted a micro-insurance start-up for reducing drop-out rates during the customer buying journey. She comes with a background in marketing management with an interest in analyzing motivational influences on behavior and interpreting psychological insights.

Recorded at the Consumer Uncertainty Conference, May 2020

Connect with Chetna on LinkedIn

  continue reading

90 episodes

Artwork

Quarantine UX

Clicksuasion Labs

14 subscribers

published

iconShare
 
Manage episode 272106270 series 1465542
Content provided by Clicksuasion Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clicksuasion Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points.

  • Has all the investment made towards in-store experience gone to the dumps?
  • Will this be changed for good or is it temporary?
  • Do we know it all?

The answers are no but one thing is for sure: habits and behaviors will be rewritten.

Whether you are a small business owner or a marketer, this session will help you enhance user experience and usability by adapting during these unusual times where we all are struggling. Learn how companies around the world are staying relevant to their customers.

ABOUT THE PRESENTER

Chetna Teckchandani works with BetterSpace, a UK based mental health start-up with a focus on improving customer success. Prior to this, she consulted a micro-insurance start-up for reducing drop-out rates during the customer buying journey. She comes with a background in marketing management with an interest in analyzing motivational influences on behavior and interpreting psychological insights.

Recorded at the Consumer Uncertainty Conference, May 2020

Connect with Chetna on LinkedIn

  continue reading

90 episodes

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