Eric Johnson on The Elements of Choice

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2+ y ago 59:36

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Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…

His book, The Elements of Choice: Why the Way We Decide Matters
How are choices are influenced
Choice architecture is how choices are structured for people
How we often don’t realize we are affected by choice architecture
“Sludge” is bad nudging or dark patterns of choices
A plausible path is making a better choice easier to make
How the order of options can affect our decisions
The role of memory when it comes to making decisions
Screening and how it’s used in choice architecture
Default options and how they may affect decisions

Eric Johnson links:

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If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:

How to Change Anyone’s Mind with Jonah Berger

Mimetic Desires in Everyday Life with Luke Burgis

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