Capturing the pulse of healthcare innovation spanning leaders across the healthcare ecosystem.
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The Health Crossroad with Dr. Doug Elwood and Dr. Tom Elwood
Dr. Doug Elwood and Dr. Tom Elwood Presenting A Leading Podcast on Health, Business, and Leadership with Amazing Featured Guests From Around Health
Health care is currently at a crossroad. It represents 18 percent of GDP in the United States, the largest economy in the world, and faces multiple challenges but with many opportunities for improvement. Health permeates the life of every individual in some form or fashion. The Health Crossroad explores this world. We invite you to listen and participate, both on our podcast and our accompanying website, where we will post summaries and key concepts from each interview as well as advice and ...
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Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delive ...
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Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
1:09:06
1:09:06
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CX quality has declined in recent years as companies struggle to keep up with the expectations of customers. But the main reason, according to renowned CX expert Jon Picoult, is that they settle for mediocrity when they should be aspiring to make the experience more distinctive and memorable.By Stephen Shaw
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Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra
1:06:59
1:06:59
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1:06:59
For all its flaws, social media has become the preferred way for people to stay connected with each other. Yet for too long marketers have failed to take it seriously. The time has come, says social media expert Andrew Jenkins, for marketers to give it the respect it deserves.
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Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
1:03:34
1:03:34
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Brand tracking studies are a standard research tool for marketers who need to understand how people feel about their brand. The problem with them, according to brand health expert Jenni Romaniuk, is that they don’t tell marketers what they really need to know to grow their brand.
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Dr. Neel Shah, Chief Medical Officer of Maven Clinic, on expanding women’s and family healthcare
25:02
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Our guest on this episode is Dr. Neel Shah, Chief Medical Officer of Maven Clinic, the world’s largest digital clinic for women’s and family health. Dr. Shah is a practicing obstetrician and a visiting scientist at Harvard Medical School where he previously served as a professor of obstetrics, gynecology and reproductive biology. Dr. Shah joined Ma…
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Dr. Neel Shah, Chief Medical Officer of Maven Clinic, on expanding women's healthcare: fertility and beyond
25:01
25:01
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In this episode, I sat down with Dr. Neel Shah, Chief Medical Officer of Maven Clinic, the world’s largest digital clinic for women’s and family health. Dr. Shah is a practicing obstetrician and a visiting scientist at Harvard Medical School where he previously served as a professor of obstetrics, gynecology, and reproductive biology. Dr. Shah join…
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Jared Dauman, Soda Health, on the role of technology in eliminating health inequities
43:09
43:09
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In this episode, I sat down with Jared Dauman, co-founder and Head of Operations for Soda Health. Founded in 2021, Soda Health is a healthcare technology company focused on reducing health inequities. Soda Health uses technology to simplify healthcare transactions, similar to retail purchases, using debit cards. This approach aims to bridge the gap…
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Jared Dauman, Soda Health, on the Role of Technology in Eliminating Health Inequities
43:12
43:12
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43:12
In this episode, I sat down with Jared Dauman, co-founder and Head of Operations for Soda Health. Founded in 2021, Soda Health is a healthcare technology company focused on reducing health inequities. Soda Health uses technology to simplify healthcare transactions, similar to retail purchases, using debit cards. This approach aims to bridge the gap…
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Dr. Andy Moye, Paige AI, on Exploring AI's Role in Transforming Cancer Diagnostics
45:12
45:12
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In this episode, I sat down with Dr. Andy Moye, CEO of Paige AI. Founded in 2017, Paige is a digital pathology software provider that uses AI to improve cancer diagnoses. Paige is currently the only company with FDA approval for an AI based product, and they are also collaborating with Microsoft to build the world's largest image-based AI cancer mo…
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Dr. Andy Moye, Paige AI, on exploring AI's role in transforming cancer diagnostics
45:09
45:09
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Founded in 2017, Paige is a digital pathology software provider that uses AI to improve cancer diagnoses. Paige was the first ever company to earn FDA approval for an AI-based product, and they are currently collaborating with Microsoft to build the world’s largest image-based AI cancer model. In this episode, Dr. Moye and I discuss Paige’s origin …
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Buck Poropatich, Head of Lyft Healthcare, on removing transportation barrier and improving access
39:59
39:59
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In this episode, I sat down with Buck Poropatich, Head of Lyft Healthcare. Lyft Healthcare launched in 2016 as part of Lyft's broader efforts to address transportation barriers in healthcare. Today, Lyft Healthcare partners with 9 of the 10 largest US health systems, non-emergency medical transportation brokers, and the top 10 payers to provide…
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Buck Poropatich, Head of Lyft Healthcare, on removing transportation as a barrier to improve access to healthcare
39:57
39:57
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In this episode, I sat down with Buck Poropatich, Head of Lyft Healthcare. Lyft Healthcare launched in 2016 as part of Lyft's broader efforts to address transportation barriers in healthcare. Today, Lyft Healthcare partners with 9 of the 10 largest US health systems, non-emergency medical transportation brokers, and the top 10 payers to provide rid…
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Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory
1:10:08
1:10:08
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Content glut has suffocated the chances of discovery for most marketers. The only way for content marketing to succeed, according to renowned content strategist Robert Rose, is to transform content operations teams into specialized publishing units closely attuned to audience interests and needs.
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Sam Holliday & Dr. Sameer Berry, Oshi Health, on revolutionizing GI Care
49:22
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Our guests this episode are Dr. Sameer Berry and Sam Holliday, co-founders and CMO and CEO of Oshi Health. Oshi Health is a virtual gastrointestinal care clinic increasing access to care for the one in four Americans with digestive disorders. In this episode, I spoke with Sameer and Sam about:- Oshi’s high-touch, integrated care model for GI …
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Nawal Roy, Founder of Holmusk, on advancing behavioral health with real-world evidence analytics
34:39
34:39
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Our guest on this episode is Nawal Roy. Nawal Roy is the founder and CEO of Holmusk, a company that specializes in real-world evidence, AI-powered analytics, and digital solutions to solve the evidence gaps problem in mental health.Last year, Holmusk raised a series B funding round of $45M, led by Veradigm, a leading provider of healthcare data…
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Nawal Roy, Founder and CEO of Holmusk, on advancing behavioral health with real-world evidence-based analytics and decision-making
34:39
34:39
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Our guest on this episode is Nawal Roy. Nawal Roy is the founder and CEO of Holmusk, a company that specializes in real-world evidence, AI-powered analytics, and digital solutions to solve the evidence gaps problem in mental health. Last year, Holmusk raised a series B funding round of $45M, led by Veradigm, a leading provider of healthcare data an…
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1
Sam Holliday & Dr. Sameer Berry, Oshi Health, on revolutionizing GI Care through a high-touch, integrated model
49:19
49:19
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49:19
Our guests this episode are Dr. Sameer Berry and Sam Holliday, co-founders and CMO and CEO of Oshi Health. Oshi Health is a virtual gastrointestinal care clinic increasing access to care for the one in four Americans with digestive disorders. In this episode, I spoke with Sameer and Sam about: Oshi’s high-touch, integrated care model for GI patient…
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1
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
55:49
55:49
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Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world’s leading marketing scientists.
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Ankit Jain, Infinitus, on applying AI technology to unlock time and efficiency in healthcare
32:30
32:30
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32:30
In this episode, I sat down with Ankit Jain, Founder and CEO of Infinitus Systems. Founded in 2019, the company automates tedious and time-consuming administrative processes across the healthcare ecosystem with AI to free up clinician time and improve access, adherence, and affordability. Infinitus is the only solution that automates the entire pho…
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Ankit Jain, Infinitus, on applying AI technology to unlock time and efficiency in healthcare
32:32
32:32
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32:32
In this episode, I sat down with Ankit Jain, Founder and CEO of Infinitus Systems. Founded in 2019, the company automates tedious and time-consuming administrative processes across the healthcare ecosystem with AI to free up clinician time and improve access, adherence, and affordability. Infinitus is the only solution that automates the entire…
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Pablo Pantaleoni, LifeStance, on combating the mental health crisis via digital solutions
35:55
35:55
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Our guest on this episode is Pablo Pantaleoni, the Chief Digital Officer of LifeStance, a mental health care company focused on providing evidence based medically driven treatment services for children, adolescents and adults suffering from a variety of mental health issues in an outpatient care setting, both in person and through his digital healt…
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Pablo Pantaleoni, LifeStance, on combating the mental health crisis via digital solutions
35:53
35:53
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Our guest on this episode is Pablo Pantaleoni, the Chief Digital Officer of LifeStance, a mental health care company focused on providing evidence based medically driven treatment services for children, adolescents and adults suffering from a variety of mental health issues in an outpatient care setting, both in person and through his digital healt…
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Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
1:05:22
1:05:22
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No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.
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Siva Namasivayam, Cohere Health, on transforming prior authorization into a quality improvement process
28:30
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Siva Namasivayam is the co-founder and CEO of Cohere Health, an AI-powered platform that simplifies the time-consuming prior authorization process for health plans & providers. In this episode, Siva and I discussed his path to entrepreneurship, responsible use of AI in utilization management, how Cohere is transforming prior authorization from an a…
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Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
1:06:45
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Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.…
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Belinda Tan & Noah Craft, People Science, on human-centered clinical trials for alternative medicine
44:41
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In this episode, I sat down with Belinda Tan and Noah Craft, Co-Founders and Co-CEOs at People Science. Founded in 2019, People Science is a human-centered clinical research platform addressing the need for rigorous clinical science to back alternative medicines and wellness solutions that do not typically fall under traditional Western medic…
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Belinda Tan & Noah Craft, People Science, on enabling human-centered and clinically-rigorous testing for alternative medicines
44:41
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In this episode, I sat down with Belinda Tan and Noah Craft, Co-Founders and Co-CEOs at People Science. Founded in 2019, People Science is a human-centered clinical research platform addressing the need for rigorous clinical science to back alternative medicines and wellness solutions that do not typically fall under traditional Western medicine. T…
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1
Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce
1:01:26
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The best way for brands to stand out today is to offer a distinctive experience that earns them an everyday role in people’s lives. But that means knowing where the brand can make the greatest difference in the lives of customers, according to brand expert Allen Adamson.
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Digital Transformation: An Interview with Howard Tiersky, CEO of FROM
1:01:06
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If businesses hope to survive the potentially lethal disruption ahead due to massive technological change, they need to accelerate their digital transformation. The first decision they must make, according to digital transformation expert Howard Tiersky, is to embrace the need for continuous transformative change.…
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Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
1:02:24
1:02:24
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The top priority of CMOs is to grow top-line revenue. But the best way to achieve that growth is a matter of debate. Do you go after as many buyers as possible, or focus on winning the loyalty of existing customers? Wharton Professor Peter Fader says the answer lies in examining the behavioural patterns of current customers.…
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Todd Park, Devoted Health, on building the "American healthcare system as a service"
47:00
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Our guest on this episode is Todd Park. Todd is the co-founder and Executive Chairman of Devoted Health, a Medicare Advantage “payvider” providing virtual and in-home medical care for older Americans and leveraging their technology platform to drive clinical results. Founded in 2017, Devoted’s team of over 2,000 cares for nearly 124,000 members acr…
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Todd Park, Devoted Health, on building the "American healthcare system as a service"
47:02
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Our guest on this episode is Todd Park. Todd is the co-founder and Executive Chairman of Devoted Health, a Medicare Advantage "payvider" providing virtual and in-home medical care for older Americans and leveraging their technology platform to drive clinical results. Founded in 2017, Devoted's team of over 2,000 cares for nearly 124,000 members acr…
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Dawn Alley, Carebridge, on scaling value-based payment models at CMMI and beyond
45:44
45:44
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In this episode, I sat down with Dawn Alley, President of Decision Support at Carebridge, a company that works with health plans and states to care for individuals receiving long-term support services. Prior to joining Carebridge, Dawn spent about a decade working in the federal government as Chief Strategy Officer at the Centers for Medicare and M…
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Dawn Alley, Carebridge, on scaling value-based payment models at CMMI and beyond
45:41
45:41
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In this episode, I sat down with Dawn Alley, President of Decision Support at Carebridge, a company that works with health plans and states to care for individuals receiving long-term support services. Prior to joining Carebridge, Dawn spent about a decade working in the federal government as Chief Strategy Officer at the Centers for Medicare and M…
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Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
1:03:14
1:03:14
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Marketers have an opportunity to play a lead role in helping their organizations adapt to the massive wave of change expected in the years ahead. But first marketers will have to “future-proof” themselves, according to Alison Simpson, the new leader of the Canadian Marketing Association.By Stephen Shaw
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Misha Palecek, DaVita Kidney Care, on delivering value based care to patients with kidney disease
27:38
27:38
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In this episode, I sat down with Misha Palecek, who currently serves as the Chief Transformation Officer for DaVita Kidney Care, a leading provider of kidney health services for more than 250K patients globally. Misha joined DaVita in 2005 and has stood up several ventures under the DaVita umbrella, including serving as President of Paladina, a sta…
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Misha Palecek, DaVita Kidney Care, on delivering value based care to patients with kidney disease
27:36
27:36
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In this episode, Zaid Malhees sits down with Misha Palecek, who currently serves as the Chief Transformation Officer for DaVita Kidney Care, a leading provider of kidney health services for more than 250K patients globally. Misha joined DaVita in 2005 and has stood up several ventures under the DaVita umbrella, including serving as President of Pal…
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1
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
1:01:37
1:01:37
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The mainstream banks are facing massive disruption due to the rise of fintechs, forcing them to speed up digital transformation. Leading those efforts at BMO Financial Group is Greg Brown, whose mandate is to change how the bank does business.
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Dr. Bassem Mikhael, Somatus, on realigning incentives to better serve patients with kidney disease
43:17
43:17
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In this episode, I sat down with Dr. Bassem Mikhael, SVP, of the Clinical Enterprise at Somatus. Started in 2016 by Dr. Ikenna Okezie, Somatus partners with clinicians, health plans, health systems, and multi-disciplinary community-based care teams to improve health, quality of life, and cost of care for patients with kidney disease. Somatus employ…
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Anna De Paula Hanika, Uno Health, on the power of social safety net programs
45:22
45:22
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In this episode, I sat down with Anna De Paula Hanika, Co-Founder & CEO of Uno Health. Founded in 2019, Uno enrolls Medicare members in the federal and state programs – Medicaid, the Medicare Savings Program, SNAP, energy assistance programs, and more – that they are eligible for, benefiting both the member and payor. Uno has put over $10M back int…
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Mark Cuban, Mark Cuban Cost Plus Drug Company, on bringing transparency to pharmacy
44:37
44:37
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Our guest on this episode is Mark Cuban. In addition to a storied business career that includes owning the NBA’s Dallas Mavericks and a role on ABC’s Shark Tank, Mark is the founder and lead investor in the Mark Cuban Cost Plus Drug Company, a generic pharmaceutical distributor that prices medications at cost, plus a 15% administrative markup and a…
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Mark Cuban, Mark Cuban Cost Plus Drug Company, on bringing transparency to pharmacy
44:39
44:39
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Our guest on this episode is Mark Cuban. In addition to a storied business career that includes owning the NBA's Dallas Mavericks and a role on ABC's Shark Tank, Mark is the founder and lead investor in the Mark Cuban Cost Plus Drug Company, a generic pharmaceutical distributor that prices medications at cost, plus a 15% administrative markup and a…
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1
Marina Tarasova, Paloma Health, on modernizing thyroid care
25:52
25:52
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In this episode, I sat down with Marina Tarasova, co-founder & COO of Paloma Health, the first and leading virtual clinic, modernizing thyroid care. Marina started Paloma Health with her co-founder and Paloma’s CEO, Guillaume ("G") Cohen-Skalli in 2018. Paloma’s model offers holistic care for hypothyroidism & Hashimoto's, reducing the cost to treat…
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Marina Tarasova, Paloma Health, on modernizing thyroid care
25:50
25:50
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25:50
In this episode, I sat down with Marina Tarasova, co-founder & COO of Paloma Health, the first and leading virtual clinic, modernizing thyroid care. Marina started Paloma Health with her co-founder and Paloma’s CEO, Guillaume ("G") Cohen-Skalli in 2018. Paloma’s model offers holistic care for hypothyroidism & Hashimotos, reducing the cost to treat …
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1
Sam Shear, Yes Hearing, on innovating & scaling a novel model of at-home hearing health
38:50
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In this episode, I sat down with Sam Shear, CEO of Yes Hearing. Founded in 2019, Yes Hearing is an online provider of hearing care and hearing aids, partnering with 400+ audiology providers to provide in-home services such as phone and video consultations, hearing tests, hearing aid fitting, programming, and follow-up care. Through their unique mod…
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1
Sam Shear, Yes Hearing, on innovating & scaling a novel model of at-home hearing health
38:48
38:48
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In this episode, I sat down with Sam Shear, CEO of Yes Hearing. Founded in 2019, Yes Hearing is an online provider of hearing care and hearing aids, partnering with 400+ audiology providers to provide in-home services such as phone and video consultations, hearing tests, hearing aid fitting, programming, and follow-up care. Through their unique mod…
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1
Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes
1:10:02
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Brand positioning has been part of marketing orthodoxy for over half a century now. Yet marketers often fail to get it right, due mainly to formulaic thinking. To come up with truly novel positioning statements, according to global branding expert Ulli Appelbaum, marketers must treat it as more of a creative exercise, coming up with as many potenti…
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Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
1:06:00
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To turn customers into lifelong fans, brands will need to put community development at the heart of their marketing plans. It is the “last great marketing strategy”, according to the acclaimed marketing consultant Mark Schaefer. People “long to belong”, he says, and that presents an opportunity to connect with them on a more meaningful level.…
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Dr. Anne-Maree Cantwell, Empactful Capital, on Investing in the Future of Digital Health Innovation
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In this episode, I sat down with Anne-Maree Cantwell, Venture Partner at Empactful Capital. Founded in 2016 by veteran healthcare operators and investors, Empactful Capital is an early-stage venture capital firm that deploys targeted funds to invest in digital health companies that operate in the value-based care and behavioral-mental health vertic…
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