The Good Journey Pod is a podcast for social entrepreneurs, nonprofit professionals, and everyday philanthropists - you! - who are interested in doing good in today’s world. You’ll hear thought leaders, philanthropists, and innovators shaping the world of ‘good’ share stories from their journey to help you along yours.
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Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovato ...
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555. How to Create a Modern Donor Journey - Dulari Gandhi, Tiffany Allen, and Brady Josephson
44:40
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44:40
Meet Dulari, Tiffany, and Brady. Are you looking for the playbook to fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates? The answer isn't a complicated one. It's threaded through an intentional donor journey. Tune into this episode as our experts walk us through how to create a modern d…
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563. How to Manage Change in a Rapidly Evolving World - Mia Henry, Taneshia Nash Laird, Tammy Tibbetts, and Shaun Lee
42:51
42:51
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Meet Mia, Taneshia, Tammy + Shaun. In this Responsive Nonprofit Summit replay, our expert panel explores how to manage change within the nonprofit sector, especially as the need to adapt and innovate grows. They share practical strategies, case studies, and lessons learned. While 'managing change' can present challenges, we view it as an opportunit…
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562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery
49:26
49:26
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49:26
Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s a…
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561. Building a Durable + Retention Focused Team Culture - Channon Lucas, Lindsey Fuller, Michelle Flores Vryn, and Jennifer Mulholland
41:47
41:47
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Meet Channon, Lindsey, Michelle, and Jennifer. They’re here to help us name the elephant in the room: retention🐘 But, we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates re…
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560. How It's Built: Leadership Transition Planning - Amber Melanie Smith
48:39
48:39
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48:39
Meet Amber. Her journey through nonprofit work is winding (literally!)🛣️ In college, she took off on a 3-month cross-country road trip with her best friend to volunteer in over 20 states. When she returned home, she launched Activate Good, a nonprofit that has mobilized over 50,000 volunteers to help hundreds of causes in her hometown, Raleigh, NC.…
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559. How to Leverage Modern Media to Scale Your Impact - Neda Azarfar, Dr. Bertrhude Albert, Jeff Rosenblum, and Kelly Lyndgaard
45:21
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Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tu…
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558. How It's Built: Impactful + Modern Websites for Our Organizations - David Hartstein
55:35
55:35
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Meet David. He’s the co-founder of Wired Impact, which helps nonprofits build websites their visitors will love 💻❤️ He’s a firm believer that good marketing doesn’t exist in a vacuum, and he works to uncover opportunities within websites to help missions do more good in their community. In this episode of "How It's Built”, he’s sharing the essentia…
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557. How to Build a Breakthrough Recurring Giving Program - Miry Whitehill, Vik Harrison, Nhu Te, and Kyle Roosen
46:01
46:01
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Meet Miry, Vik, Nhu + Kyle. They’re here to help you unlock sustainable impact through recurring giving! Recurring giving isn't just a fundraising strategy; it's a catalyst for sustainable impact. In this Responsive Nonprofit Summit Reply, they’re sharing actionable insights, best practices, and innovative approaches to cultivate and maintain a suc…
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556. Unleashing Collective Power: Reflections from the Impact Uprising Gathering - Jon McCoy and Becky Endicott
43:39
43:39
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Join Becky and Jon as they relive the incredible energy of Impact Uprising and explore the key themes that emerged from the community. Discover the courage to drive change, the importance of tapping into inner power, and the transformative potential of collective action. Plus, they'll share details about the new Impact Uprising membership. Tune in …
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554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk
47:06
47:06
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47:06
Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions o…
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553. Our Sector Needs Whole Leaders. Here's How. - Diaris Alexander, Carolina García Jayaram, Virginia Almendarez, and Jonah Nigh
42:40
42:40
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42:40
Meet Diaris, Carolina, Virginia + Jonah. These four industry experts shared their unique insights into how nonprofit leaders can stay whole during the Responsive Nonprofit Summit. All too often we neglect our personal needs for “the greater good” not realizing that our lack of well-being makes us and our team less effective. Tune in for advice on c…
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552. How It's Built: A 400+ Person Mindfulness Community for 200 Feeding America Network Food Banks - Megan Whitney
47:27
47:27
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47:27
Meet Megan. She’s a nonprofit pro, certified coach, and meditation teacher. In this How It’s Built episode, she’s sharing how she started a thriving mindfulness community of over 400 people at Feeding America, the largest nonprofit in the U.S. Discover the power of mindfulness in addressing workplace stress, improving organizational culture, and en…
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551. How to Evolve Your Mission to Meet the Moment - Shereese Floyd, Iara Peng, and Scott Curran
45:34
45:34
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45:34
Meet Shereese, Iara and Scott. At the Responsive Nonprofit Summit, these three rockstars discussed evolving your mission to meet the moment🙌 Tune in for a convo that challenges traditional models and advocates for inclusive, innovative fundraising practices. Overcoming fear and scarcity mindsets, they reveal how nonprofit leaders can drive change w…
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550. How It's Built: How Perkins School for the Blind Transformed their Fundraising, Customer Experience + Brand - Stephanie Jones Wagle
42:43
42:43
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42:43
Meet Stephanie. In this "How It's Built" episode, she’s sharing the journey of how the Perkins School for the Blind transformed their fundraising, customer experience and brand. From rebuilding their websites to reimagining direct mail, Stephanie unveils the strategies that have breathed new life into a 200-year-old institution 🏫 This conversation …
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549. Tapping into Top Talent: How Fractional Executives Can Help Nonprofits Thrive - Sahar Vermezyarito and Cindy Wagman
49:31
49:31
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Meet Cindy and Sahar. Cindy, founder of the Fractional Fundraising Movement, and Sahar, Director of the East Scarborough Storefront, are here to share the game-changing benefits of hiring fractional executives. They’ll show how these professionals can act as mission-aligned extensions of your team. Sahar’s experience with a fractional fundraiser ha…
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548. How It's Built: 7 Shifts for 7 Figure Fundraising Growth - Jon Delange
34:51
34:51
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34:51
Meet Jon. He's revolutionized Summit Ministries' fundraising, driving a 25% increase in active donors and securing their first seven-figure cash gift💰 As part of the How It’s Built series, he’s sharing practical advice on data-driven decisions and fostering donor relationships through innovative marketing. Join us as he reveals how small shifts in …
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547. Overcoming Toxicity from the Inside Out: Building Resilience + Driving Change - Dr. Kevin Sansberry II
51:18
51:18
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51:18
Meet Dr. Kevin. He’s a seasoned behavioral scientist, executive coach, and host of the Toxic Leadership Podcast🎧 He’s bringing his expertise in eradicating toxic behaviors and promoting employee well-being through evidence-based, inclusive, and equitable approaches. Plus, he’s sharing strategies to transform cultures, build resilience, and activate…
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546. How It’s Built: Operational Magic That Puts Your Values to Work - Dorothy Chang
48:05
48:05
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48:05
Meet Dorothy. Her mission is to activate everyone’s capacity to become a more powerful version of themselves—in the workplace and beyond. She helps teams and leaders design the organizational tools, systems, and processes they need to put their values into practice. In this episode of "How It's Built," Dorothy shares how those of us in the social i…
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545. Human-Centered Leadership + The Power of Adaptability: Thriving Through Organizational Transitions - Kamilah Martin
47:48
47:48
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47:48
Meet Kamilah. She’s successfully led and stabilized internal teams during several CEO and Executive Director transitions, known for her ability to heal fractured teams and lead with humanity. She’s sharing insights from her experience leading those teams with adaptability and curiosity. Tune in for expert advice on fostering thriving, equitable cul…
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544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)
38:58
38:58
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38:58
Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern fr…
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543. Fundraising Best Practices in an Election Year - Shanna Birky
32:24
32:24
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32:24
Meet Shanna. She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election ca…
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542. How It's Built: How to Create a Modern Donor Journey - Nicholas Kristock, Fleece and Thank You
35:48
35:48
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35:48
Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs …
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541. Real Talk: How to Build Authentic Relationships with your Donors and Team + The Story of Thoughtful Human - Maya Enista Smith
1:01:18
1:01:18
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Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we…
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1
Meet ImpactUp - coming to a city near you!
26:08
26:08
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26:08
Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-u…
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540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney
48:10
48:10
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48:10
Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scr…
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539. From Ideas to Impact: How to Actually Influence + Implement Change - Michael Sheldrick, Global Citizen
55:16
55:16
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55:16
Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playboo…
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538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams
45:54
45:54
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45:54
Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. …
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537. Catalyzing Change + Crafting Award-Winning Campaigns That Capture Hearts and Minds - Stacy Huston, SixDegrees.Org
49:28
49:28
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Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact. Tune in …
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536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen
55:15
55:15
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55:15
Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. Th…
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535. Liberatory Leadership: Centering Equity and Justice in Nonprofit Work - April Walker
46:31
46:31
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46:31
Meet April. She’s the Founder and CEO of Philanthropy for the People, an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communit…
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534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project
36:36
36:36
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36:36
Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys,…
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533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US
53:04
53:04
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53:04
Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how …
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532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman
47:26
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47:26
Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, a…
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531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada
37:27
37:27
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37:27
Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optim…
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530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)
48:48
48:48
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48:48
Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonp…
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529. Reimagining Nonprofit Missions for Today's World - Dorri McWhorter, YMCA of Metropolitan Chicago
41:50
41:50
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41:50
Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effo…
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528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA
43:18
43:18
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43:18
Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand id…
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527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz
38:27
38:27
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Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sh…
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526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier, The Farmlink Project
47:46
47:46
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47:46
Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food fr…
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525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee
48:00
48:00
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48:00
Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscap…
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524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success
41:40
41:40
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41:40
Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charit…
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523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel, Think of Us
33:59
33:59
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33:59
Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project,…
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Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler
6:08
6:08
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6:08
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic. Think of it as a modern playbook for navi…
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522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley
42:09
42:09
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42:09
Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the la…
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521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller
40:33
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40:33
Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She…
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520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield
57:29
57:29
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57:29
Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield…
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519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth
35:20
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35:20
Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their s…
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518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush
38:19
38:19
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Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of…
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517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black
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Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn …
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516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord
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Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marke…
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