This is how you can take 1, 2, 6 weeks away from your F2F/online business without stress and losing all your clients. This week's topics: 1. Jason is finally going on holiday 3:48 2. Should you work while away? 9:50 3. Taking time away from F2F clients 16:11 4. The fear of losing clients 23:52 5. Client autonomy is the goal 28:30 Value Compass: ⁠⁠⁠…

Where will your personal training business be in 5 years? What about your life / lifestyle? This week's topics: 1. Setting up pre-kid expectations 11:15 2. The traits of a successful team 18:07 3. When is paid advertising useful? 27:35 4. Career goals matching lifestyle goals 33:25 5. Don't let fear run your business 1:09:35 Value Compass: ⁠⁠Access…

What would we do if we had to start from scratch? Here are our exact steps from zero to full books, and beyond. This week's topics: 1. We're being targeted by ads & bots 3:29 2. Face-to-face is the best route 19:30 3. Balancing face-to-face, adding online 40:04 4. How much money podcasting makes 52:13 5. Leveraging our experience & A.I. 56:40 Value…

If you're wondering when you get to train more serious or advanced clients, this is the episode for you. This week's topics: 1. Fitness expos have changed 15:53 2. Was getting an expo booth worth it? 27:38 3. Is cafe productivity real? 40:11 4. Developing your niche will take time 56:22 5. What if you don't want competitors? 1:09:11 Value Compass: …

Are you still posting for likes? Wondering why no one's filled out your link-in-bio form? Here's a better approach. This week's topics: 1. Creating YouTube & blog content again 3:31 2. What to do when business is slow 14:27 3. Putting together cohesive content 21:11 4. What F2F coaches get wrong online 37:51 5. Here's exactly what our campaign is 5…

The biggest red flag we see with business coaching nowadays... This week's topics: 1. Coffee snob or not? 2:28 2. Business coaches that sell 'potential' 13:22 3. What new business owners rush 34:52 4. How do you recognise burnout? 50:42 5. Why PTs fail to sell on social media 59:54 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Would you be crushed? How would you rebuild? Here's what we'd do. This week's topics: 1. Ben's near-death F1 encounter 15:02 2. What we'd do if Instagram died... 18:21 3. A.I. tools we've been looking at 42:04 4. What are we doing at an expo? 59:22 5. Putting out fires as a sole trader 1:07:08 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Here's our checklist on what to expect, and how to thrive, as an online coach. This week's topics: 1. Self: The 1000 hour pre-requisite 8:07 2. Service: Talk to clients, not coaches 28:12 3. Systems: What are you tracking (or not)? 53:15 4. Sales: Does your product suit them? 1:00:48 5. Skills: What you're paid to do 1:11:46 Sales podcast episode: …

Feeling burnt out? Too many clients complaining? Tired of going through the motions? Here's something to reframe your thinking. This week's topics: 1. When debate becomes personal attack 6:33 2. "Working in" / Gym equipment etiquette 14:54 3. Limiting training / work distractions 27:32 4. What's causing the unfulfilled feeling 43:32 5. Put out what…

The boys recount the Programming Workshop weekend that just went by in Queensland. This week's topics: 1. More followers =/= More sales 1:13 2. Good times on the Gold Coast 8:01 3. Workshop delivery reflections 26:31 4. It all comes back to Jetstar... 40:45 5. Is the annual biz upswing here 52:07 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Whether you're just starting out, or at capacity and wondering what's ahead - here's how your future could look. This week's topics: 1. It all starts with your flagship 26:40 2. When to offer a lower tier 45:12 3. Before you put on coaches... 52:39 4. The right time to go online 1:02:27 5. The costs of opening a gym 1:09:02 Join our community: ⁠⁠⁠⁠…

Paid ads, workshops, call lists, free resources, challenges, giveaways... Which is the best for lead gen? This week's topics: 1. The easiest ways to gain sessions 6:07 2. Likes & followers =/= Paid clients 22:29 3. Two steps back, to go three forward 36:21 4. It's tough when you don't see returns Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

There are times to push... and times to find people to help you push. This week's topics: 1. Unfamiliar with discomfort 12:52 2. Influences on your work ethic 23:32 3. The concept of balance 39:10 4. The importance of role models 56:08 5. Advice from the right people 1:06:26 Gold Coast programming workshop: ⁠⁠⁠Tickets⁠⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠…

A deep dive into assessing, periodising, and maximising outcomes for both physique and strength athletes. This week's topics: 1. Periodising strength vs. hypertrophy 15:30 2. Weight classes & time between comps 22:28 3. Numbers won't tell you everything 38:41 4. The hierarchy of exercise selection 51:12 5. Assessing physique/morphological needs 1:1…

When you first meet a client, what's your process to formulating their first program, and the one after that? This week's topics: 1. Who'd rule the post-apocalyptic world? 9:05 2. How to initially assess movement online 24:52 3. Planning long-term program progress 29:26 4. Everyone needs a foundation of strength 37:34 5. Determining recovery & volu…

With some recent mandatory time off, Buff Daddy (TM) Ben drops some newly philosophised epiphanies. This week's topics: 1. Lewis Hamilton, Maxibons & armchair critics 3:56 2. Training your decision-making skill 31:48 3. Being able to hand over responsibility 42:22 4. Be mindful of what takes your energy 57:35 5. More action & creation than consumpt…

Are you in your 1st / 2nd year of PT, and not sure what the future holds with scaling or sustainability? This ep is for you. This week's topics: 1. The first steps the "creating" a business 9:33 2. Becoming a coach without having a coach 21:53 3. When do you "get better clients"? 32:31 4. The compounding effect of wasting time 43:41 5. Mistakes tha…

Feel like you have no right standing up there presenting to a group of people? Here's why you should do it regardless. This week's topics: 1. What if no one buys a ticket / comes? 3:22 2. Embracing the uncomfortability 12:03 3. Your values will decide everything 21:21 4. How do you write a workshop? 45:55 5. Talking through our biggest fears 1:00:2…

Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitn…

In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: ⁠https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibili…

A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community: ⁠⁠⁠⁠⁠⁠⁠Ac…

Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join …

Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Joi…

Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The charac…

Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community: ⁠⁠⁠Access⁠⁠⁠ As a…

Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) mat…

People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1…

How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community: ⁠Access⁠ As always, i…

We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our c…

Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 5…

How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community: Access As always, if you have any qu…

We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community: Access As always, if you have any ques…

The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our comm…

Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running…

Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community: Access As alwa…

What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix: Access Join our community: Access As always, …

Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive: Acc…

Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive ear…

Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:5…

Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Y…

You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:1…

Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week: Access Join ou…

The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week: Access Join o…

How to crack your first $1k (& $2k) week, overcoming imposter syndrome and body / business dysmorphia, and more. This week's topics: 1. Telling yourself you're busy 6:54 2. Cracking your first $1k week 16:32 3. Close sales & keep clients for longer 27:28 4. Feeling imposter syndrome? 46:15 5. The body dysmorphia checklist 56:24 6. How successful pe…

What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your …

Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or s…

What's the realistic timeline of AI progress, what can we expect, and how can we utilise it? This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast. This week's topics: 1. What happens when AI is 1 billion x smarter? 1:56 2. Social implication…

If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional. Beyond Blue: 1300 22 4636 This week's topics: 1. More people =/= A better service 4:02 2. Does price influence experience? 23:16 3. Experiencing depression vs. having it 32:26 4. Positives & negatives of comparison 51:33 5. mental &…

If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you. This week's topics: 1. Downers & uppers for performance? 2:04 2. Best client onboarding process we've found 19:52 3. Inform your leads before you meet them 35:59 4. Resources & admin - reduce …

How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it. This week's topics: 1. Dealing with backlash on social media 3:41 2. Ditching struggles & the idea of balance 17:35 3. Lessons for PTs from the gym floor 27:54 4. We all just want affirmation 34:48 5. Why your products don't get any lead…