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Olof Sköld, Co-founder Maurten
Manage episode 312680059 series 3241403
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In this episode we talk about: Olof Sköld
* 1:00 How do you pronounce Maurten
* 3:00 The background of founder Olof Sköld
* 4:00 What is the origin of Maurten
* 9:00 The introduction of Hydrogel technology
* 14:55 The introduction on the world stage - Kenenisa Bekele 2016
* 16:20 The early confirmation
* 22:00 How the technology works
* 23:45 The science behind gastric emptying
* 24:55 The studies on hydrogel
* 29:00 75% of the elite marathon field is fueling with Maurten
* 31:50 How to use Maurten
* 39:50 Why almost all elite marathon runners are choosing to fuel with Maurten
* 41:50 Why MMA fighters are fueling with Maurten
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