Best Joanne McIntyre Podcasts (2024)

1
Why Marketing Isn't Just Vibes | E56 with Jane Stecyk 39:20

1M ago39:20

39:20

Send us a Text Message. Emma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven decision-making. They emphasise the need to move beyond subjective opinions and focu…

1
Unpacking marketing cliches | E55 | Live recording 44:36

1M ago44:36

44:36

Send us a Text Message. Ruta and Emma discuss common marketing cliches and unpack their true meanings. They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need f…

1
To campaign or not to campaign? | E54 with Kylie McIntyre and Joanne Rodgers 35:41

2M ago35:41

35:41

Send us a Text Message. Ruta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted audience, and measurement metrics. Creating great campaigns comes with the benefits o…

1
Why your company LinkedIn page is sh*t | E53 with Liam Currie 46:11

2M ago46:11

46:11

Send us a Text Message. Emma and Ruta are joined by Liam Currie, Content Creator, Actor and Writer to discuss the importance of injecting personality into company social media pages. They explore why many companies are hesitant to push the boundaries and showcase their true voice. The fear of getting canceled, jeopardising reputation, and dividing …

1
All the tech no marketers or process | E52 with Jade Faulconbridge 27:01

2M ago27:01

27:01

Send us a Text Message. Emma, Ruta, and guest Jade Faulconbridge (Founder of Attributed Marketing) discuss the importance of marketing tech stack and marketing operations. They highlight the need for a holistic approach to marketing technology, including data, technology, processes, and people. They also discuss the challenges of disconnected tech …

1
Doing more with less | E51 with Sam O'Brien and Stephen Brennan 34:56

2M ago34:56

34:56

Send us a Text Message. Ruta and Emma discuss the challenges of doing more marketing with less resources with Sam, CMO of Dealfront and Stephen, Partnerships Manager at Dealfront. Whilst marketing budgets are shrinking expectations of growth are not. We also highlight the dangers of cutting back on marketing and the importance of balancing long-ter…

1
Trademark Drama and IP for Marketers | E50 with Matthew Wahlrab 52:25

2M ago52:25

52:25

Send us a Text Message. Emma and Ruta are joined by Matthew Wahlrab, CEO of RapidAlpha, to discuss intellectual property for marketers and the trademark 'drama' that went down over the last 12 months in regards to Blame it on Marketing itself. They discuss what marketers should know when it comes to IP and use the BIOM trademark experience to give …

1
Chief Media Officer in SaaS? | E49 with Jessica Walker and Gina Randle 30:47

3M ago30:47

30:47

Send us a Text Message. In this episode, Jessica and Gina from MEDDICC Media discuss their roles as Chief Media Officer and Head of Media, respectively, and how they have built a media empire within their startup. They explain that media is a core part of their strategy and that they see media as an umbrella term that encompasses all aspects of the…

1
Instant Brands using B2B Influencers | E48 with Tyler Lessard and Will Aitken 55:03

4M ago55:03

55:03

Send us a Text Message. Emma and Ruta are joined by Tyler Lessard, ex-VP of Marketing at Vidyard, and Will Aitken, ex-Vidyard & ex-Lavender B2B Sales Influencer, to talk about brands building themselves on the backs of B2B influencers. They talk about the change of influencers from thought leaders and the risks and rewards of hiring in-house influe…

1
What a Chief Rev Officer should be! | E47 with Timi Olotu 45:13

4M ago45:13

45:13

Send us a Text Message. Timi Olotu, the Chief Revenue Officer at Charlie HR, joins Emma and Ruta to discuss the role of a Chief Revenue Officer (CRO). They explore the common misconception that CROs are solely focused on sales and neglect other functions. Timi emphasises the importance of collaboration between sales, marketing, customer success, an…

1
Buying Experience (BX) is the new Demand Gen | E46 42:04

4M ago42:04

42:04

Send us a Text Message. Emma and Ruta discuss the importance of buyer experience in B2B marketing. They highlight the challenges in prioritising buyer experience, such as the self-centered B2B sales approach and the focus on the wrong conversion rate levers. The conversation also explores the disconnect between company messaging and customer needs,…

1
Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza Marketing 33:11

5M ago33:11

33:11

Send us a Text Message. In this episode Emma and Ruta are joined by the '2 Pizza Marketing' Podcast hosts Ashley McGovern and Melissa Moody. We discuss efficient small marketing teams and the importance of balancing workload and priorities. Ashley and Melissa share tips on how to manage time and tasks effectively, including using systems and proces…

1
Landing your first Marketing Job | E44 with Brian Fraser 42:08

5M ago42:08

42:08

Send us a Text Message. Ruta and Emma are joined, again, by Brian Fraser to discuss the difficulty of landing a first marketing job and provide tips for success. We emphasise the importance of doing research, networking, and tailoring CVs to stand out in a competitive market. We also highlight the value of portfolios and side hustles in showcasing …

1
In-house vs. Agency Marketer Smackdown | E43 with Marketing Dribble 44:07

5M ago44:07

44:07

Send us a Text Message. In this episode, Emma and Ruta are joined by Rob Boyle and Jonny Kenyon from the Marketing Dribble Podcast to discuss the difference between in-house marketers and external marketers. They explore the reasons for conflict between the two groups, including differences in perspective and goals, also the pros and cons of both i…

1
All the traffic, no leads > CRO in 2024 | E42 with Greg Landon 49:09

5M ago49:09

49:09

Send us a Text Message. Emma and Ruta discuss conversion rate optimisation (CRO) with Greg Landon, Head of Marketing at Leadoo. They explore the importance of CRO in 2023 and why it is often overlooked by marketers. They also discuss the tension between SEO and CRO and how they can work together. Greg highlights the role of personalisation, ease, a…

1
What are we selling here?! | E41 with Clark Barron 42:12

6M ago42:12

42:12

Send us a Text Message. Emma and Ruta are joined by guest Clark Barron, Founder of Demand Gen Therapy, to tackle the issues around marketing becoming sales. They try to decipher what marketers are really selling and the importance of the 'why' in marketing. The conversation emphasizes the need for marketers to demand a seat at the table and advocat…

1
Episode 32- A Life Lived- Changing lives with Sound- Tribute to Ron Minson MD, Integrated Listening Systems 1:32:10

6M ago1:32:10

1:32:10

Welcome to episode 31. Today is a very special gathering of fellow iLs instructors to honour the life of Ron Minson, M.D. whose life work impacted so many. iLs systems changed lives from the bottom up. Dr Ron, as we call him, received his medical degree from UCLA School of Medicine and is board-certified in Psychiatry and Neurology. His general med…

1
Owning your niche in marketing and business! | E40 with Lea 🌈 Turner 35:32

7M ago35:32

35:32

Send us a Text Message. Ruta and Emma welcome Lea Turner, a LinkedIn expert and trainer with over 160k followers. Lea shares her unique journey, evolving from a small business owner to a LinkedIn marketing specialist. The discussion centers around the significance of niching down in marketing and the balance between being a generalist and a special…

1
More Pipeline RIGHT now! E39 with Marisa Kacary & Ollie Sharpe 31:11

7M ago31:11

31:11

Send us a Text Message. Join us for a rollercoaster of revelations as we dive deep into the world of sales and marketing pipelines! Marisa Kacary, Global CMO in the proffesional services industry and Ollie Shape, VP of Sales at Abicum, help us explore the tension between quantity and quality in pipeline building. Say goodbye to the notion of a 5x p…

1
Episode 31- SSP as a Vagal Resonance Field Tuner for Healing with Paula Scatoloni 58:07

7M ago58:07

58:07

Welcome to episode 31. SSP as a Vagal Resonance Field Tuner for Healing with Paula Scatoloni. Today you are all in for an interesting conversation about the SSP and SSP group work; we talk about resonance and coherence in the body and between humans for attuned, present-moment connection. A little bit of background about Paula.... she has been on a…

1
When Brand isn't enough | E38 with Paul Devoy 21:04

7M ago21:04

21:04

Send us a Text Message. Paul Devoy, CEO of Investors in People (IIP) joins Emma and Ruta to talk about brand. Although both Emma and Ruta find it a hard topic to stomach, Paul shares his experience of being a very well known brand and why that wasn't enough to make Investors in People the success it is today! This is an interesting episode since mo…

1
Marketers Confess their mistakes | E37 24:41

7M ago24:41

24:41

Send us a Text Message. Ruta and Emma go through many confessions that B2B marketers left on their stand during the two day B2B Marketing Expo at the Excel. They include PPC mistakes, sales annoyances and also wrong email to wrong people. They also pick a winner to recieve a podcast headphone and microphone! Join the Blame it on Marketing community…

1
A Podcast about Making Podcasts | E36 with Nina Müller 28:42

8M ago28:42

28:42

Send us a Text Message. Nina Müller, Director at Ethical Commerce Alliance (and podcast host) joins Emma and Ruta for a meta episode about making podcasts. They discuss some of the stats around podcasts and that it takes to be in the 1% of podcast publishers, as well as all the tips and tricks you should consider before diving in. Whether you want …

1
Customers are your pipeline | E35 with Alice Edwards + Klenda Martinez-Gasbarro 43:38

8M ago43:38

43:38

Send us a Text Message. Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro, Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes…

1
Episode 30- SSP for Kids- Pediatric Experts discuss the SSP 1:30:16

8M ago1:30:16

1:30:16

Welcome everyone to episode 30. Today's conversation is focused on the SSP for Kids. In my work supporting families with children who are experiencing challenges, whether that be neurodevelopmental or mental health-related; I have observed significant improvements following the SSP. I am also privileged to receive a lot of feedback from pediatric-f…

1
PR - Ego vs. Reality | E34 with Courtney Glymph 38:51

8M ago38:51

38:51

Send us a Text Message. Courtney Glymph, PR Legend and Founder of YourStoryPR joins Emma and Ruta for an episode to talk the realities of PR in B2B businesses. We discuss what makes for interesting PR and how that can be achieved in B2B, where ego fits in or gets in the way of good work, and how to work together with a PR agency to get the most out…

1
Social Selling isn't a marketing activity | E33 with Tom Boston 33:58

8M ago33:58

33:58

Send us a Text Message. Tom Boston, Brand Awareness Manager at Salesloft joins Emma and Ruta for an episode to talk about social selling from a sales persons perspective. We discuss what the future of working in sales is, what you can do to start social selling, how marketing should be involved (and be useful) and most importantly the leadership an…

1
CEO that gets marketing | E32 with Stuart Hearn 42:13

9M ago42:13

42:13

Send us a Text Message. Stuart Hearn, Founder of Clear Review joins Emma and Ruta for an episode to talk about what happens when a CEO gets marketing. Stuart shares his experience with marketing in his previous business and why he knew starting early at Clear Review was the right call. He also shares his tips on leadership when it comes to working …

1
Shooting your startup in the foot | E31 with Lottie Unwin 44:34

10M ago44:34

44:34

Send us a Text Message. Lottie Unwin, Founder of Up World & Brand Hackers joins Emma and Ruta for an episode to talk about marketing foundations, specifically when it comes to startups. They discuss two scenarios where this happens, typically right at the beginning of a marketing effort and then once expansion starts. There's lots of personal tips …

1
Marketers aboard the AI Train! | E30 with Dan Lubetsky 29:54

10M ago29:54

29:54

Send us a Text Message. Dan Lubetsky, Product Marketing, GTM, and AI Consultant at Sky Strategies , joins Emma and Ruta for an episode to talk about AI! The scary scary world of AI in marketing. Just jesting we actually talk about how to utilise AI in your marketing teams to do more of the right things and new things that you were previously unable…

1
Shaking the PPC Money tree | E29 with Jonathan Bland 44:55

10M ago44:55

44:55

Send us a Text Message. Jonathan Bland, Co-founder of Omni Lab Consulting, joins Emma and Ruta for an episode to talk about the world of PPC advertising specifically in the B2B space. We talk about the expectations senior leaders often have when it comes to PPC performance, proper measurement and what are some of the common mistakes marketers make.…

1
Marketers worst Triggers! | E28 36:41

10M ago36:41

36:41

Send us a Text Message. Ruta and Emma take turns in triggering each other with marketing scenarios – based on real life events. We talk about TAM, not being able to do your job, bad sales and marketing alignment and more. All this accompanied by some light drinking. This is a really fun and light episode if you need a good giggle. Join the Blame it…

1
Outbound to the Rescue | E27 with Matthew Feenan 41:34

11M ago41:34

41:34

Send us a Text Message. Matthew Feenan, Sales Development Director at Revcelerate, joins Emma and Ruta for an episode to talk about the wonderful world of outbound sales, specifically to meeting booking function that SDR's play. We talk about the importance of both outbound and marketing collaborating for optimal results, what happens when one or t…

1
Subject Matter Expert Drama | E26 with Amira Kohler 42:06

11M ago42:06

42:06

Send us a Text Message. Amira Kohler, Performance and Change Management Expert, joins Emma and Ruta for an episode to talk about the conflict that arose when they worked together at Clear Review due to the different expectations and experiences between marketers and SME's. Ruta and Amira candidly speak about their fall out during their time working…

1
Marketing Motion doomed to fail | E25 with Justin Rowe 30:24

11M ago30:24

30:24

Send us a Text Message. Justin Rowe, Founder and CMO at Impactable, joins Emma and Ruta for an episode to talk about why some marketing projects, jobs or initiatives are just doomed to fail. Emma and Justin share their experiences and what they have done to mitigate risks both from a marketer and a senior leader perspective. We touch on marketing s…

1
Episode 29- Christine Dickson-On the Path Coaching; Setting Positive Intentions; Addiction & Pathalogical Relationships 1:37:18

11M ago1:37:18

1:37:18

Welcome to episode 29. I am so thrilled to share my conversation with Christine Dickson. Get ready to be inspired; hopeful, and think deeply about your Pathway in Life. "Christine Dickson is a Transformational Mentor, Clinical Hypnotherapist, and Equine Assisted Coach. She works with people to map out their vision and reframe their limiting belief …

1
Marketing Role Red Flags | E24 with Brian Fraser 44:53

12M ago44:53

44:53

Send us a Text Message. Brian Fraser, Head of Marketing and Digital Recruitment at Nine Twenty Recruitment, joins Emma and Ruta for an episode to talk about red flags when looking for a new marketing role or hiring a new marketer. He tells us more about the current hiring market as well as sharing his tips on what to look out for and do if you're l…

1
Episode 28- Somatic Experience, Polyvagal Theory and SSP for Trauma - Panel discussion with SE Experts 1:23:12

12M ago1:23:12

1:23:12

Welcome to Episode 28. What I really enjoy about hosting this podcast is the opportunity to meet authentic people passionate about their work and who are open to sharing their knowledge with you. In this episode, I speak with 6 .....yes 6 skilled Somatic Experience (SE) practitioners. To be honest I was a little concerned about how it would flow wi…

1
Orthodontist for Sales and Marketing | E23 with Liam Bartholomew 34:02

1y ago34:02

34:02

Send us a Text Message. Liam Bartholomew, VP of Marketing at Cognism, joins Emma and Ruta for an episode to talk about how we get marketing and sales aligned. Liam shares all the work they did at Cognism to ensure that the sales and marketing team are working on the same goals and for the same team. The answer to much of this is Revenue. If you eve…

1
Customer Advocacy is it even Marketing? | E22 with Dana Alvarenga 36:37

1y ago36:37

36:37

Send us a Text Message. Dana Alvarenga , VP of CX at SlapFive, joins Emma and Ruta for an episode that is really just one big advocacy session for customer advocacy. It's sometimes known as customer marketing or potentially 'the people who can give us a reference' but it's so much more than that. Dana together with Emma really focus on how to start…

1
Product Marketing Nirvana | E21 with Alina Vandenberghe 32:23

1y ago32:23

32:23

Send us a Text Message. Alina Vandenberghe, Co-founder and CMO at Chili Piper, joins Emma and Ruta for an episode that explores the 'new' world of product led growth and marketing. Alina breaks down the ways they have been implementing product led growth in Chili Piper and her best advice on how to take back that elusive Product 'P' (4Ps of marketi…

1
Short-lived CMO's and Impressing Investors | E20 with Kiran Mehta 28:43

1y ago28:43

28:43

Send us a Text Message. Kiran Mehta, VC Investor at Mercia Asset Management, joins Emma and Ruta for an episode that digs into what the board and investors want to see from marketing and why senior marketing positions are often short lived in SaaS startups. Kiran shares his tips and experiences on how to impress your board members as well as some t…

1
Why we still need to talk about Demand Gen | E19 with Vladimir Blagojević 45:27

1y ago45:27

45:27

Send us a Text Message. Vladimir Blagojević, Co-Founder of FullFunnel.io, joins Emma and Ruta for an episode that might seem to most marketers like 'old news' and that's because it's on the topic of Demand Generation. BUT most companies are still not doing demand generation and are stuck in lead generation programmes so we must be missing something…

1
The Event One | E18 37:51

1y ago37:51

37:51

Send us a Text Message. Emma and Ruta celebrate their birthdays with 'marketing presents' and also talk about the notion of marketing being a 'fun squad' and what that means when it comes to events. They share their stories on great and horrible event experiences and give some perspective into 'why does marketing get stuck with all the events'. We …

1
Why does marketing get blamed? | E17 with Lucie Ilbury 45:34

1y ago45:34

45:34

Send us a Text Message. Lucie Ilbury, occupational psychologist, joins Emma and Ruta for a meta episode of 'Blame it on Marketing' to talk about why is it that marketing get blamed. We talk about psychological safety, if there is something innately wrong with marketers and whether we are actually getting blamed? If you are interested in becoming be…

1
Episode 27 TRE- Tension and Trauma Releasing Exercises and Polyvagal Theory- Helping the body to let go of held stress 1:22:58

1y ago1:22:58

1:22:58

Hello and welcome to Episode 27. Today I have a very rich discussion with Richmond Heath, Physiotherapist, about TRE ( Tension and Trauma Releasing Exercises.) Richmond is the Executive Director of Trauma Release Australia and a Level 3 TRE trainer. He was responsible for bringing Dr David Berceli and TRE to Australia in 2011. Richmond also holds a…

1
Episode 26- Dr Rebecca Bailey- Polyvagal Equine Assisted Therapy & SSP for Horses. 1:00:33

1y ago1:00:33

1:00:33

It is with the utmost pleasure I speak with Rebecca Bailey PhD. Polyvagal Equine Institute (PVEI) Founder. Dr . Bailey is a leading trauma therapist who specializes in complex case scenarios. She has over 30 years of experience in the field and continues to be dedicated to the notion that authenticity, common sense, and kindness are the most import…

1
Why personal brand is powerful in B2B | E16 with Peter Benei 42:18

1y ago42:18

42:18

Send us a Text Message. Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares h…

1
Obsession with Video in B2B | E15 with Chris Walker 38:18

1+ y ago38:18

38:18

Send us a Text Message. Chris Walker (the OG one), Director at JoeMule, an animation studio, join Ruta and Emma to talk all things B2B video. We chat about why everyone wants to create more video in B2B and why making a demo video and putting paid ads behind it probably won't be the silver bullet you wanted. Chris shares with us his experience of g…

1
We NEED more LEADS! | E14 with Steffen Hedebrandt 38:27

1+ y ago38:27

38:27

Send us a Text Message. Steffen Hedebrandt Co-founder and CMO of DreamData join Ruta and Emma to talk about leads! We talk about where the 'we need more leads' panic comes from and how sometimes it can be misleading to go after volume. We also dig into ICP and ABM as well as sales and marketing relationships. This is a fab episode for those wanting…

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Joanne McIntyre Podcasts

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