Best Lift Enablement Podcasts (2024)

1
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients 29:07

9M ago29:07

29:07

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics: Hybrid model: Taking the best of face-to-face and powering it with digit…

1
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes 27:40

1y ago27:40

27:40

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their …

1
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma 36:06

1y ago36:06

36:06

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics: Why do top creative talents get frustrated when…

1
“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk 30:34

1y ago30:34

30:34

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark. They cover the following topics: Why is there no “Zoom fatigue”, only bad content? Sta…

1
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch 37:43

1y ago37:43

37:43

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics: Linear adoption Rx funnel …

1
Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel? 37:18

1y ago37:18

37:18

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics: Content repurposing: why and how can it unlock massive amounts of content needed…

1
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education 40:15

1y ago40:15

40:15

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover: 56.000 members of ACC worldwide, and why are …

1
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World 42:59

1+ y ago42:59

42:59

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics: Content Experience: why 80% of content is never…

1
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx 45:34

1+ y ago45:34

45:34

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics: What is a Customer Data Platform (CDP), and how …

1
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond 39:48

1+ y ago39:48

39:48

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Dire…

1
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change 39:48

1+ y ago39:48

39:48

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover: How can modular content help …

1
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch 44:33

1+ y ago44:33

44:33

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer …

1
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience 43:50

1+ y ago43:50

43:50

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos. Some of the things you’ll discover in this episode: Where should a brand director s…

1
Omnichannel and Medical Affairs: What’s the Future? 37:40

1+ y ago37:40

37:40

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover: Modular content: How can Medical Aff…

1
23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality 37:31

1+ y ago37:31

37:31

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover: The founding story of Indegene from five co-founders to 1,000+ employees and…

1
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future? 43:13

1+ y ago43:13

43:13

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover: The Cost of a sales rep visit in the US is $300-$400 - what is the digital e…

1
The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX 37:11

1+ y ago37:11

37:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover: What is Customer Experience (CX), and why are most pharma companies building CX …

1
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It 29:28

1+ y ago29:28

29:28

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover: What are the three critical components for value creation i…

1
How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting 37:57

1+ y ago37:57

37:57

- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover: Just how outdated are the FDA regulations? What is the new normal when it come…

1
Bonus Round with Collin Mitchell 4:27

1+ y ago4:27

4:27

#104.5: Collin Mitchell, chief evangelist at Humantic AI, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
Increase Your Positive Outbound Replies by 236% with Collin Mitchell 26:19

1+ y ago26:19

26:19

#104: 236 percent. 236 percent? 236 percent! Yes, Collin Mitchell is serious. He wants to help you increase your positive outbound replies by 236% through personalization. But he doesn’t mean traditional personalization by targeting a persona or an ICP. He doesn’t even mean combing a prospect’s LinkedIn profile to find out where they went to colleg…

1
Bonus Round with JR Butler 2:14

2y ago2:14

2:14

#103.5: JR Butler, founder and CEO of Shift Group, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
Recruiting Top Sales Talent with JR Butler 24:34

2y ago24:34

24:34

#103: In this episode, JR Butler joins Outbound Sales Lift to discuss how companies can recruit top sales talent. He discusses factors like sales process, unique IP, and equity that can help incoming SDRs get excited about an opportunity. However, JR explains that companies should consider taking their recruiting efforts a step further by targeting…

1
Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster 32:06

2y ago32:06

32:06

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. They cover: What is the Pharma-Startup Gap and how to bridge it? What are the three biggest mista…

1
Bonus Round with Amelia Taylor 4:39

2y ago4:39

4:39

#102.5: Amelia Taylor, lead evangelist at Regie.ai, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
Embrace the Sales Evangelist Role with Amelia Taylor 26:02

2y ago26:02

26:02

#102: Amelia Taylor joins Outbound Sales Lift to describe the role of sales evangelist and why more companies should consider investing in the position. An evangelist is focused on networking, connecting directly with prospects to build strong, trusting relationships. Amelia explains that evangelists typically use social media, making connections o…

1
Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International 38:11

2y ago38:11

38:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover: How can pharma tap into patients' concerns when preparing a product launch? How…

1
Bonus Round with Yurii Veremchuk 2:48

2y ago2:48

2:48

#101.5: Yurii Veremchuk, head of business growth at Woodpecker, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
Building Your Personal Brand with Yurii Veremchuk 23:30

2y ago23:30

23:30

#101: Imagine this — you start a cold call, mention your name and company, and instead of immediately remembering an important meeting they just can’t miss, your prospect says, “Hey, I know you.” Once you’re able to pick your jaw off the floor and start asking a few questions, you learn that your prospect has read a few of your posts on LinkedIn an…

1
How 100 Podcast Episodes Made Me Better at Sales 4:01

2y ago4:01

4:01

#100: Host Tyler Lindley celebrates his 100th podcast episode by considering the connections between podcasting and sales. He explains how recording, producing, and releasing 100 podcast episodes have actually improved his sales techniques. Tyler focuses on three things — organization, interviewing, and consistency — and explores how he’s had to ho…

1
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia 31:38

2y ago31:38

31:38

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. They cover: How long should videos be to drive HCP behavior change? Why don't peer-to-peer videos…

1
Bonus Round with Kellen Casebeer 3:00

2y ago3:00

3:00

#99.5: Kellen Casebeer, sales advisor for Sales Driven Agency, and founder of a paid sales community called The Speakeasy, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
Understanding Your Ideal Customer Profile (ICP) with Kellen Casebeer 26:03

2y ago26:03

26:03

#99: Do you know who you’re selling to? Sure, you have a name on a list, but who are they really? What keeps them up at night? What opening line will make them stay on the phone a beat longer to help you close a deal? On the latest episode of Outbound Sales Lift, Kellen Casebeer shares the ins and outs of building and using an Ideal Customer Profil…

1
Bonus Round with Channing Ferrer 3:52

2y ago3:52

3:52

#98.5 Channing Ferrer joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.By Tyler Lindley

1
How to Manage a Remote Sales Team with Channing Ferrer 24:40

2y ago24:40

24:40

#98: As sales teams are increasingly embracing remote work, leaders are finding that managing a remote sales team comes with a unique set of challenges. To explore the differences between in-person and remote management, Channing Ferrer joins Outbound Sales Lift to discuss his experience managing remote sales teams. Channing and Tyler explore t…

1
Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting 47:11

2y ago47:11

47:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover: Why will new launches not be able to make up for the…

1
Bonus Round with Jack Knight 1:39

2y ago1:39

1:39

#97.5: Outbound Sales Lift Bonus Round is a series of rapid fire questions about sales. Thanks to our first bonus round guest, Jack Knight, for joining us.By Tyler Lindley

1
SDR Coaching: Cold Calls with Jack Knight 29:11

2y ago29:11

29:11

#97: Host Tyler Lindley is joined by Jack Knight, founder of CallBlitz, to discuss coaching SDRs in cold calling. Jack explains the four types of call coaching and what he sees as the pros and cons of role playing. He shares specific tips to get reps comfortable making cold calls and the role of an SDR manager in developing their team. Jack and Tyl…

1
Developing an Account-Based Selling Strategy with Chet Lovegren 31:09

2y ago31:09

31:09

#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospe…

1
How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard 40:47

2y ago40:47

40:47

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover: 4 Es of video: Why is video the future business driver? Why…

1
5 Pillars of SDR Management 20:15

2y ago20:15

20:15

#95: Outbound Sales Lift host Tyler Lindley outlines his 5 pillars of SDR management — hiring, onboarding and training, coaching, data and reporting, and leadership. He explores what successful SDR managers should focus on, starting with the vetting process when hiring new sales reps and continuing through everyday coaching responsibilities from co…

1
Introducing Outbound Sales Lift 3:08

2y ago3:08

3:08

Host Tyler Lindley introduces Outbound Sales Lift, a rebranded podcast focused on elevating your SDR team and transforming your sales development efforts.By Tyler Lindley

1
Interviews at INBOUND: Social Selling & Building Relationships (Part Two) 28:09

2y ago28:09

28:09

#94: The second part of Outbound Sales Lift’s Interviews at INBOUND includes Tyler Lindley’s conversations with sales leaders at HubSpot’s INBOUND conference. This episode discusses how to approach social selling on LinkedIn and using a multichannel approach for prospecting. Additionally, Tyler talks with guests about the importance of establishing…

1
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL 39:15

2y ago39:15

39:15

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover: How are first-in-class launches distinct from me-too launches? Why is it so hard to acce…

1
Interviews at INBOUND: SDR Management & Prospecting (Part One) 47:30

2y ago47:30

47:30

#93: Host Tyler Lindley attended HubSpot’s INBOUND conference and had the opportunity to talk sales with some of the leading minds in the industry. This episode is part one of the compilation of his conversations, covering topics including advice for first-time SDR managers, personalization in outbound prospecting, and whether or not LinkedIn’s Sal…

1
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA 36:24

2y ago36:24

36:24

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. They cover: Why has the number of 1st-time launchers increased threefold over the last 10 y…

1
Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix 40:26

2y ago40:26

40:26

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover: What are the three most common forms of P2P programs? Why are short …

1
The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA 27:47

2y ago27:47

27:47

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover: What is the best way to orchestrate personalized digital experiences for HCPs an…

1
How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS 33:36

2y ago33:36

33:36

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP…

1
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health 26:32

2y ago26:32

26:32

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover: Why is it important for companies to set up omnichannel …

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