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A Look Back on 50 Years of Advertising - Technology and Targeting
Manage episode 398201673 series 3474630
Take a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.
Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
61 episodes
Manage episode 398201673 series 3474630
Take a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.
Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
61 episodes
All episodes
×1 Liquid Death: Strange Promotions and Advertising that Works 31:33
1 A Pirate and a Shark - Brands Doing It Right 35:24
1 Pepsi Loses #2 Position - What Went Wrong?!? 36:13
1 Mike DeVilling - The Value of Public Relations 43:01
1 Positioning for Professionals - Exploding Myths Part 3 32:59
1 Positioning for Professionals - Exploding Myths Part 2 30:53
1 Positioning for Professionals - Exploding Myths Part 1 31:59
1 Mike Gallina - Aultman and AultCare In Your Community 46:08
1 A Look Back on 50 Years of Advertising - Experiential Marketing 39:28
1 A Look Back on 50 Years of Advertising - The Rise of Branding 48:08
1 Dr. Scott Powell - Part 2: Positioning Grove City College 27:26
1 Dr. Scott Powell - Part 1: Positioning Grove City College 31:20
1 A Look Back on 50 Years of Advertising - The Rise of B2B Marketing 30:52
1 Super Bowl Ad Winners - Special Extended Episode 1:04:23
1 Super Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional Media 34:39
1 A Look Back on 50 Years of Advertising - Technology and Targeting 36:59
1 A Look Back on 50 Years of Advertising - Media Proliferation 36:44
1 The Wizard of Ads Interview – Roy H. Williams (Part 3) 30:28
1 The Wizard of Ads Interview – Roy H. Williams (Part 2) 28:29
1 The Wizard of Ads Interview – Roy H. Williams (Part 1) 31:28
1 How Positioning Impacts All Marketing Disciplines 32:34
1 Ways to Differentiate: How a Product is Made 26:26
1 Ways to Differentiate: Preference + Influencer Marketing 31:13
1 Why Most Ads Don't Work (a nod to Roy Williams, the Wizard of Ads) 31:30
1 Ways to Differentiate: Being First to Mind with a New Idea + Overstock.com 38:44
1 Ways to Differentiate: The Market Specialist 27:39
1 Ways to Differentiate a Brand: Owning an Attribute 34:39
1 Q&A Session: Positioning. Values...and Adver-tainment 29:42
1 Immutable Forces, Immutable Laws ... and Bad Brand Behavior 29:40
1 Media Strategy, Media Proliferation ... and Miller Lite 32:29
1 Some Winners, Some Losers ... and Bud Light 29:53
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