Best Dane Saville Podcasts (2024)

1
Getting Context: The Modern Customer Journey and How to Reach Them w/ Albert Thompson 36:52

2y ago36:52

36:52

The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just a…

1
Healthcheck: Getting the Pulse of Automotive Retail w/ Paul J. Daly and Kyle Mountsier 36:41

2y ago36:41

36:41

The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what …

1
Measured Risk: A True Agent of Change w/ Dane Saville 25:47

2y ago25:47

25:47

Risks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of fai…

1
Amazon Advertising Answers: Our Most Alliterative Episode w/ Vasilios Lambos 44:41

2y ago44:41

44:41

Amazon offers a prime opportunity for advertisers in automotive retail to reach a multitude of local consumers who can help satisfy all profit centers of a dealership, as well as help dealers with inventory acquisition. This platform, including its Amazon Garage, and all of its network partners create a powerful programmatic channel that offers aud…

1
How to Help Ensure Your BDC is Set for Success w/ Wendy Reeves 36:52

2y ago36:52

36:52

The Business Development Center (BDC) continues to be a point of conversation for automotive retail. It turns out that there are more options, more nuance, and more best practices to consider and implement based on a dealer's individual needs because, after all, one size does not fit all. To help us dive more into this topic, we have Wendy Reeves, …

1
AI in the Automotive Retail Customer Journey: Part 2 w/ Colby Joyner 22:38

2y ago22:38

22:38

For today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology. We hope you enjoy as Colby…

1
AI in the Automotive Retail Customer Journey: Part 1 w/ Colby Joyner 25:47

2y ago25:47

25:47

Artificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, wh…

1
Rapid-Fire: Google Marketing Live Discussion Part 2 w/ Colin Carrasquillo 24:32

2y ago24:32

24:32

In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts. Here's wh…

1
Rapid-Fire Google Marketing Live Discussion Part I w/ Colin Carrasquillo 30:04

2y ago30:04

30:04

In this KPI Cafe, Colin Carrasquillo, Digital Marketing Manger for Nielsen Auto Group, dives into some of the latest Google innovations with host Dane Saville. This discussion come on the heels of the 2022 Google Marketing Live event from Tuesday, May 25th. While the GML event helps guide the conversation, Dane and Colin discuss current usage of to…

1
Service for Sourcing: Getting More Trade-Ins from Fixed Ops w/ Ken Mauldin 32:33

2y ago32:33

32:33

In this KPI Cafe, Ken Mauldin, Corporate Fixed Operations Director for Purdy Group USA, offers up insights about the small change that he and his team made that created big results for the dealership: more trade-ins from the service department. He explains the balance of data analysis and observation that lead to a verbiage change in one of the que…

1
A Guide to Facebook Ads in a World of Data Loss w/ Dane Saville 41:58

2y ago41:58

41:58

In this KPI Cafe, host Dane Saville uses his conversations with Reunion Marketing's Social Media Department to bring insights and actionable tips that will help your dealership maximize the potency of your Facebook ads. With the Apple iOS 14.5 privacy update, you're losing 70%+ of your data on shoppers by sending them from Facebook to your website.…

1
Pieces of Improvements for Your Parts Department w/ Kaylee Felio 36:06

2y ago36:06

36:06

In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in…

1
Let's Have a Jam Session About Jazz | KPI Cafe w/ Dr. Scott Garlock 36:10

2y ago36:10

36:10

In this episode of the KPI Cafe, Dr. Scott Garlock, the Executive Director of the Cleveland Jazz Orchestra, shares his insights and passion for the only true American art form. Whether you're an avid jazz listener or have never really witnessed the beauty of this form of musical improvisation, there is plenty to glean: the history of jazz, introduc…

1
Creating Impact and Value with Ongoing Education w/ Fernando Arellano Geddes 30:07

2+ y ago30:07

30:07

In this KPI Cafe, the CEO of Step One Automotive, Fernando Arellano Geddes, shares perspective on the ongoing education that he provides to folks across his organization. Throughout this episode, you'll hear about how "normal can do outstanding " with a formalized training process that not only focuses on the hard KPIs but also uplifts leadership s…

1
Before, During, After: Making the Most Out of Every Conference w/ Hannah Lifson 32:29

2+ y ago32:29

32:29

In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA. You'll get tremendous insights for all three stages of the conference process, which Hanna…

1
5 Core Tenets of Effective Copywriting w/ Dane Saville 33:40

2+ y ago33:40

33:40

In this episode of the KPI Cafe, host Dane Saville dives into a solo act to highlight five -- of the many -- core tenets of effective copywriting. These were hand-selected based on a look across websites, paid search copy, social media copy, and more; all five need a little extra attention because they are still pervasive in automotive digital mark…

1
Impacting People: Scheduling Your Way to Greater Employee Morale w/ Greg Davison 22:15

2+ y ago22:15

22:15

In this KPI Cafe, Greg Davison, an automotive leader for the past 15 years, offers up insights about leveraging his history to create a new schedule at the dealership. This episode covers the schedule he created, the impact on his team, the impact on his recruitment, how the scheduling works, and much more! If you need to hear a first-hand experien…

1
A New Perspective on Automotive Retail Paid Search w/ Sarah Ciociola 29:03

2+ y ago29:03

29:03

Paid search in automotive retail seems to have always been a point of contention. We often discuss wasted budgets, targeting issues, and reporting, which compels agencies and internal teams to continually try new products, lean into automations, and find nuances to optimizations. In this KPI Cafe, we invite Sarah Ciociola, PCG Digital's Media Direc…

1
Setting the Stage to Define and Improve Your Culture w/ Troy Scheer and April Simmons 58:18

2+ y ago58:18

58:18

Can you define your organization's culture? Is the culture creating positive outcomes for your business? Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organiz…

1
Fundamentals to Fast-Track Your Digital Marketing Management Growth w/ Jarrod Kilway 35:36

2+ y ago35:36

35:36

Are you a digital marketing coordinator being elevated to management? Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group? Or maybe you're a seasoned digital marketing manager/director coming from a different industry? Regardless of the answer, you're taking on a role with unique chall…

1
KPI VIP: Jeff "General Motors Jeff" Hunter 54:41

2+ y ago54:41

54:41

In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fellow automotive professional who has built a YouTube channel that boasts (at this point) 20,000 subscribers and more than 5,000,000 views. In addition to learning abou…

1
Tips to Help Your Business Build Effective Leaders w/ Brian Alvo 33:20

2+ y ago33:20

33:20

There are few things more important for your dealership than effective leadership. With a historical precedent of high turnover coupled with a greater ability to build networks across social media, it's important to understand how you affect your staff and the impact you can make by being an effective leader and building effective leaders across yo…

1
Diving into Display: A Fresh Look at This Paid Search Tactic w/ Jessica Dee 27:54

2+ y ago27:54

27:54

There's been a lot of recent discussion in automotive retail around wasted spend in paid search strategies. While there is a lot of truth to this claim, we also need to take deeper looks at different tactics within paid search that boast efficiencies and effectiveness. One tactic is the Display Ad, which is often dismissed because of claimed issues…

1
The Yes, No, and Uh-Oh of Automotive SEO w/ Greg Gifford 48:32

2+ y ago48:32

48:32

Although SEO is not a novel concept in automotive retail, there are still a number of issues that we, as an industry, need to overcome. Whether it is an antiquated way of measuring or setting false expectations or a sole focus on variable operations, dealers and agencies need to have open lines of communication and collaboration to help elevate the…

1
Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George Nenni 29:27

2+ y ago29:27

29:27

Your Google Business Profile listings are an integral part of your digital marketing strategy. There are a number of components that your dealership needs to ensure are leveraged to maximize your potential for visibility in non-branded category searches for your vehicles and services. George Nenni of Generations Digital joins the KPI Cafe to talk a…

1
How to Get from A to Z with Creativity in Your Dealership's Advertising w/ Brian Ortega 46:55

2+ y ago46:55

46:55

Brian Ortega, Creative Director of Valley Hi Toyota, joins the KPI Cafe to jam about the creative process -- from conception to execution, including production tips -- in generating fun content for the dealership. Whether you're a Marketing Director who's not sure where to start in generating more creative messaging or a Dealer Principal who's hesi…

1
Up Your Auto Retail Game: Do What You Say. Do What You Don't (Now) w/ Brian Kramer 57:38

2+ y ago57:38

57:38

In this episode of the KPI Cafe, our guest is Brian Kramer, General Manager of Germain Toyota of Naples. He's been a vocal thought leader in automotive retail on how to break the status quo and embrace methodologies that champion consumer expectations and shopping behaviors, as well as apply the best of what disruptors like Carvana are doing -- tha…

1
Setting the Foundation to Build Your Tribe w/ Dane Saville 16:38

3y ago16:38

16:38

To round out this batch of KPI Cafe episodes, host Dane Saville takes a dive into building a tribe, using his own experience as Reunion's Brand Manager to provide a personal (and vulnerable) perspective on what this process feels like. From content creation and content reaction to authenticity to sweat equity, Dane gives a full view of building a t…

1
Let Giancarlo Be the Final Word in the Story of iOS14.5 w/ Giancarlo Montenegro 26:18

3y ago26:18

26:18

In this episode of the KPI Cafe, Reunion Marketing's Director of Social Media Giancarlo Montenegro dives into the weeds to clarify some confusion and misconceptions around Apple's iOS 14.5 update. Though this update has been implemented for a bit of time, there still seems to be some demystifying regarding what exactly it means for your Facebook ad…

1
Much Ado About Ad Customizers w/ Jessica Dee 17:08

3y ago17:08

17:08

In this episode of the KPI Cafe, Reunion Marketing's Director of Paid Search Jessica Dee dives into a recent update to features for Responsive Search Ads: Ad Customizers. Though long-available for Expanded Text Ads, Ad Customizers provide additional relevance with new layers of information that can populate in the ad based on the consumer's actual …

1
KPI VIP of the Month: Sean Welsh 48:01

3y ago48:01

48:01

In this episode of the KPI Cafe, we're introducing a new style that will be featured each season: an industry spotlight. Our team wants to celebrate great folks across the industry with interviews that focus more on the people and less on strategies and tactics. This inaugural episode features Sean Welsh, an automotive retail veteran who founded Ca…

1
A Dealer's OMG Guide to All Things OTT w/ Matt Wilson 41:44

3y ago41:44

41:44

In this episode of the KPI Cafe, Matt Wilson of Silverback Advertising takes us back into the Wild, Wild West of OTT. He and host Dane Saville cover a full gamut of topics to help dealers be able to ask the right questions of their vendor partners by building a fundamental understanding of this strategy. So whether you're a novice who wants insight…

1
Finding Opportunity in Social Media's Changing Landscape w/ Colin Carrasquillo 1:01:18

3y ago1:01:18

1:01:18

In this episode of the KPI Cafe, Nielsen Automotive's Colin Carrasquillo joins Dane Saville to discuss the many opportunities across the spectrum of social media channels, including the increasing importance of branding and organic in your content planning. Throughout the episode, Colin offers several real-world examples of how he has leveraged dif…

1
Reconditioning the Conversation: No More "Best Price" w/ Kyle Mountsier 35:18

3y ago35:18

35:18

In this episode of the KPI Cafe, Nelson Automotive Group's Kyle Mountsier offers myriad insights on how to recondition the conversations they're having with customers. Since time immemorial, many people shopping for cars have been forced into negotiating on price because of a lack of transparency, a lack of trust, and a lack of consistency from fir…

1
Optimize Your Grasp of Measurement and Optimization! w/ Bob Lanham 58:51

3y ago58:51

58:51

The KPI Cafe returns with Facebook's Head of Automotive Retail Bob Lanham. The inspiration behind the episode stems from the disjointed approach to defining two key terms used in digital marketing: measurement and optimization. How you define these will help change your perspective on how to approach your digital strategies, budgeting, and benchmar…

1
Let's Navigate the Evolving Digital Marketing Landscape w/ Dave Spannhake 24:43

3y ago24:43

24:43

In this episode of the KPI Cafe, Reunion Marketing CEO Dave Spannhake offers insights about how dealers and their digital marketing vendor partners can best navigate the evolving digital marketing landscape through understanding the changes the industry is currently undergoing. From his work at a 33-store group in North Carolina that culminated wit…

1
Producing a Net-Positive Effect on Your Culture w/ Sandie Olive 35:17

3y ago35:17

35:17

In this episode of the KPI Cafe, Sandie Olive, our Production Manager and one of Reunion Marketing's first employees, shares insights about our Culture Committee. You'll get to learn applicable insights on how to establish a committee at your dealership or company, ways to structure it and the meetings you'll hold, and at least one concrete example…

1
Tips to Build Your Brand: The Why, What, and How w/ Melanie Borden 27:21

3y ago27:21

27:21

In this episode of the KPI Cafe, Founder and Managing Member of Borden Media, LLC, Melanie Borden joins host Dane Saville to get insights and best practices on personal branding. She uses her first-hand experience to help dealers not on social media understand how to begin, scale, and measure their efforts no matter the depth of their skills with p…

1
How to Ensure Your BDC DEVELOPS Business w/ Marija Cvetkovska 59:03

3+ y ago59:03

59:03

The KPI Cafe returns to the BDC in this episode with Marija Cvetkovska, formerly of the Suburban Collection and current member of PCG Digital. With years of experience both as an agent and manager in a dealership's Business Development Center, she and host Dane Saville dive into what it really means to leverage this operation to actually develop bu…

1
The Road Ahead: Planning for Success Throughout 2021 w/ Robert Sneed 42:37

3+ y ago42:37

42:37

This KPI Cafe brings a sort of legacy guest to the podcast. Robert Sneed of Power Ford — brother of previous guest Matt Sneed — joins host Dane Saville to discuss the three "Ps" that drive his dealership's success: people, process, and product. Throughout the episode, you'll hear a perspective that truly embraces the new (and growing) outlook on cu…

1
Wait, I Can Get in Trouble for That? w/ Tom Kline 46:05

3+ y ago46:05

46:05

This week's KPI Cafe brings a topic novel to the podcast: advertising liability. Dealers manage a myriad of tasks and responsibilities among all operations, and many of those are a result of regulations and mandates from OEMs, state legislatures, and the federal government. Since dealers are continually investing in their advertising, Tom Kline joi…

1
Vroom, Vroom. Accelerating Retail Automotive’s Ability to Overcome Stigma w/ Fleming Ford, Laurie Halter, and Sabrina Erskine 1:00:36

3+ y ago1:00:36

1:00:36

This episodes kicks off the KPI Cafe season, featuring the show's first-ever panel of experts on three stigmas that still affect retail automotive: gender, pressure, and sales. To help discuss the problems — and solutions to — Fleming Ford, Sabrina Erskine, and Laurie Halter join host Dane Saville to offer real-world perspective and actual solution…

1
Creating Creative Video Content Crash Course w/ John Resurreccion 59:09

3+ y ago59:09

59:09

This episode of the KPI Cafe brings this batch of episodes to a conclusion. The theme prevalent throughout this season has been the elevation of people and strategies, and this interview with John Resurreccion is sure to help dealers elevate their own video content strategies. Whether you're just dabbling in video as an amateur or have a serious vi…

1
Help Your BDC Be Better w/ Sarah Force 40:47

3+ y ago40:47

40:47

The KPI Cafe returns to the BDC (Business Development Center) with Sarah Force, who leads a highly successful team that boasts high morale to boot. In this episode, you'll hear unique perspectives on how to better retain BDC staff, training, processes, and more that can help shape or updated how you approach your dealership's BDC. Whether you're a …

1
Digital Opps for Your Fixed Ops w/ Herb Anderson 29:06

3+ y ago29:06

29:06

With a market penetration of just, approximately, 30%, there is plenty of room to grow the service-side of your dealership. In this episode of the KPI Cafe, Herb Anderson joins host Dane Saville to talk about the tactics and strategy of your your fixed operations, diving into specific actionable takeaways that you can analyze for your dealership to…

1
What Makes Websites Work. Like, Really Work. w/ Lyamen Savy 36:19

3+ y ago36:19

36:19

You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for retail automotive who are not championing today's consumer behaviors? You need to ensure that you offer a frictionless experience across your site for both …

1
Onward and Upward: Elevating Your Dealership in 2021 w/ Jason Harris 56:30

3+ y ago56:30

56:30

The original title for this episode was "Onward and Upward: Digital Marketing in 2021." This conversation, however, turned out to be much more than just digital marketing. Jason Harris and Dane Saville dive into myriad topics surrounding dealerships with lessons learned from navigating COVID-19 for nearly an entire year. From marketing mixture to B…

1
You Down with OTT? Yeah, You Know Me! w/ Brian Toole 43:46

3+ y ago43:46

43:46

In this episode, host Dane Saville is joined by Brian Toole to talk all-things Over-the-Top. This is an opportunity for every dealer to target local consumers who use streaming apps, which is a fast-growing trend among American households as more broadcasting companies push their original content to be exclusively streamed. Now is the time to get a…

1
Automotive Retail Misnomers w/ Micah Birkholz and Dan Moore 54:05

3+ y ago54:05

54:05

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven." Throughout this ep…

1
Balancing House and Home w/ Laurie Halter 30:47

3+ y ago30:47

30:47

Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to talk about creating a balanced work and home life. As an entrepreneur herself, Laurie brings plenty of perspective from her own experiences, but she also leverages conversations with other industry leaders to further the discussion and provide concrete examp…

Podcasts Worth a Listen

Dane Saville Podcasts

Podcasts Worth a Listen

Quick Reference Guide