How to Sell More with a Podcast w/ Collin Mitchell

Outbound Sales Lift

#70: Listen as Collin Mitchell, Co-Founder and CRO of Salescast, discusses the benefits of selling with a podcast. He and Tyler cover what goes into podcast hosting, the best ways to get started, and how podcasting can make you into a better seller.

Click here for the full episode show notes, transcript, and more!

Don’t feel like listening? Read the Episode Cliff Notes instead below:

Why Podcast Selling? (0:23)

If you had a podcast where you interview the types of people that you want to build relationships with, it’s not with the idea you’ll never have to pick up the phone again; podcasts won’t solve all of your prospecting problems.

But they are a great way to build high-quality relationships by adding value from day one.

Many sellers struggle with posting original content on social media, and a podcast can easily solve that.

Inviting people you want to do business with or partner with in some way can drive revenue for you in your role.

Then you can create pieces that are lifting them, and most of your prospects out there would be willing to hop on a podcast interview.

The more conversations you have, especially the more high-quality conversations, not every person that you have on a podcast is not going to become a prospect.

Podcasts as Skill Builders (5:46)

People always tell you to learn your prospects, understand their language, know how they talk, what makes them tick, what they care about, and all these things. You have to be very curious, and you have to ask great questions.

All of those skills transfer to every other sales conversation that you have with your prospects. And you’re going to be a much more skilled seller by practicing through podcasting.

One thing people get nervous about is nobody is going to listen to the podcast. Does it even matter?

But they’re skills you can build, and you’re getting a masterclass in how to be a better seller. So it isn’t a failure if you’re getting all these other benefits.

Getting Started (9:08)

A host is a platform where you post your episodes and push them out to all podcast platforms. If you’re a new seller, free might sound good.

Names should somewhat tell people what the show is about, especially if you want to build listenership over time. For example, if it’s a sales show, it should have sales in the title or something like that.

If you don’t enjoy it, you’re not going to do it, so make sure you have passion driving you.

Many new podcasters think nobody will want to be on a show that doesn’t even exist yet.

However, there are so many people accustomed to being invited on shows that don’t exist yet because it’s very common for many people to start their show and record their first four or five before they actually launch that way.

Start with maybe four or five friendlies people you know that be on the show, who would give you feedback.

Listen Notes is a platform that has the most accurate data source for podcasting to help you get started on improving your metrics and targeting your ideal listeners.

The Benefits of Podcast Selling (17:12)

There is no outside to the conversation: it can’t be farmed out to someone else, or it wouldn’t be authentic.

Starting a podcast sounds nuts. So, guesting on shows might be a good, comfortable place to start.

You should be guesting on podcasts regularly as part of your strategy because you’re going to be investing in your brand. You’re going to be elevating your thought leadership and getting your message out there.

The key is to ensure that you get on the right shows with the type of people you want to get your message in front.

Remember, it’s just a big sales pitch. Show up and provide some value and education for the listeners. That’s why podcast hosts do this.

Collin’s Bio:

Collin Mitchell is a 4x Founder passionate about Sales, Entrepreneurship, and Podcasting! Collin is the Co-Founder of Salescast and Host of Sales Transformation. Collin lives in Los Angeles with his beautiful wife, three kids, and a new puppy!