Personalization, Creativity, & Passion in Sales w/ Tyler Lindley

Outbound Sales Lift

Full Episode Cliff Notes

Why Passion Is Important (0:58)

The essence of sales, creativity, and personalization is what we do as human beings. We hear a lot about B2B and B2C sales, but never H2H or "human to human" sales.

Think about how you communicate with your friends, your family, somebody that you're trying to date for the first time or your wife of 20 years, your husband or friend. It's okay to be human. And that's what makes us different in sales.

If you're not passionate about what you're selling, you might need to find something else to sell because creativity is fueled by passion.

If you don't have that passion, you have to get it. Start by asking yourself, "why?" Why do you do this every day?

Turn that "why" into your passion and turn that passion into creativity in your sales outreach. You need to make sure that you are focused on that passion and creativity because you're going to come across as bland and authentic without it.

Focus on what you can do today to bring passion and creativity to your outreach.

Finding The Passion (4:19)

Sales is a math game. In that regard, you've got to make sure you're doing the right amount of inputs to get to the output. But sales is also an art.

The only way to get better at that art is to practice it every single day.

You have to understand your prospect. A lot of being creative and personal starts with understanding your prospect.

So you need to get into their shoes. You need to understand what their world looks like.

​​We have to understand that our prospects are getting hundreds, thousands, tens of thousands of emails—all the time.

Many of them are coming from sales reps, just like you, and the bland emails may not even end up in the inbox. And it starts with the subject line.

Personalizing Video Selling and Cold Calls (12:22)

If you're not selling with video in this day and age, you're falling behind. Prospects respond to video because it's personalized and creative.

You want a good background, good lighting, and a strong voice. You want it clear, concise, and to the point.

Use those videos to your advantage. You can even create generic versions of these videos and send them to prospects. They don't all have to be personalized, but you want to make as many of them as personalized as possible.

Everyone should have a script going into a cold call because it's critical to have a game plan.

And it's not just the words in the cold call script, but how you deliver them. So you are the punctuation of the script; just don't go too crazy with it.

The difference between standing out and not is getting that email getting opened.