Best Stu Larsen Podcasts (2024)

1
How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!) 2:03:14

1h ago2:03:14

2:03:14

In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. T…

1
Use a Hook, or a Sales Message? 24:51

2M ago24:51

24:51

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

1
How Austin Ford Fills and Converts Challenges and Virtual Events Even with Fewer Attendees 24:28

6M ago24:28

24:28

Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes…

1
How Lawrence Kim Got Started Selling Bus Ticket With His Sales Funnel 16:06

6M ago16:06

16:06

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferL…

1
Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV) 31:09

6M ago31:09

31:09

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of …

1
Weird Split Tests to Improve Automated Webinar Conversions with Sam Kwak 31:53

6M ago31:53

31:53

Who says webinars are dead? I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tes…

1
How Chas Wilson Uses Community in Response to the Loneliness Epidemic 26:21

7M ago26:21

26:21

Most marketers want continuity in their business. Who doesn't? We all do. It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'…

1
The Untold Secrets of a 90% Event Retention Rate with Stacey Martino 25:36

7M ago25:36

25:36

A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and…

1
2 Ways Entrepreneurs Get Paid From Their Business with Brad Gibb 24:40

7M ago24:40

24:40

I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLa…

1
Alison J Prince Shares How to Leverage Micro-Influencers During a Launch When You DON'T Have a List 41:41

7M ago41:41

41:41

My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million d…

1
DMs FIX the Gaps Created by Well-Meaning Internet Marketers with Sean Malone 33:07

7M ago33:07

33:07

It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey. Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money? Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that…

1
New Paid Ads Method Brad Langan Is Using To Scale Sales Funnels 23:48

8M ago23:48

23:48

I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It…

1
Big Business Valuation Mistakes Internet Marketers Create with Raleigh Williams 22:18

8M ago22:18

22:18

Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at …

1
How to Become Entrepreneurially Self-Reliant 28:15

9M ago28:15

28:15

It was probably two years ago while I was at a Funnel Hacking Live… That I had one of the most meaningful epiphanies of my life as an entrepreneur. I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad. Honestly, I don’t know what it is. All I know is that I want to be one of those entrepreneurs who hel…

1
The 5-Year-Old in the Ferrari 18:25

9M ago18:25

18:25

It's not the first time I've had this type of insight. But it resurfaced after years while I was filming a video about how unique the offer launch is. And that's what spurred the thought. I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with. However, there are also certain things that i…

1
Why You Should Survey Your Customers 16:37

10M ago16:37

16:37

Here I was, sitting and thinking about the very first successful sales funnel I made for another company. And it got me asking what made it so successful compared to my previous attempts. Obviously, I had good copies on my sales funnels, good sales videos, etc. But I think the answer is really simple… Survey your customers! As customers come and go…

1
So, Will Sales Funnel Radio Continue? 30:38

10M ago30:38

30:38

“If you're still doing the same thing in 20 years, I'm gonna kill you.” Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do. For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of…

1
The #1 Thing That Will Guarantee Client Failure 24:34

10M ago24:34

24:34

I have been speaking on stage for years. And one of the most triggering things someone can ask me while I'm on stage is... "Steve, this is really powerful. But will it work for me?" Man, when I hear that, I just want to flip a desk because I already know that person will fail. I understand your good intentions; you want to help your customers solve…

1
How to Get Yourself Interviewed by Others 26:03

10M ago26:03

26:03

I remember my first few interviews. Man, those weren't the best of me. But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now. It cemented me in this industry which eventually led to bigger opportunities. Yet, most people often overlook this marketing strategy. Gett…

1
Creating My Linchpin-Style Event Funnel 13:27

11M ago13:27

13:27

I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model. But I haven't seen anyone turn their event funnel into this Linchpin model yet. So while I was on an airplane to Miami, with some caffeine and dubstep, I…

1
The Best Funnel For FULFILLMENT 20:26

11M ago20:26

20:26

When it comes to funnels, most marketers would think of it as purely for customer acquisition. But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways! And the first thing you have to do is do what the market leader is doing. That's it. It's just ridiculous not to copy how leaders acquire customers. Come…

1
When To Sell Your Own Social Media Channels 35:49

1y ago35:49

35:49

Funnel builders and internet marketers know the power of creating content. We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing. But most content creators don't know how to really use what they've built. That's what I realized after my friend and business partner, Raleig…

1
How We're Using Sales Funnels In Business Acquisitions 34:33

1y ago34:33

34:33

In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal. Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms. Overseeing purchases and sales agreements for like $20 bil…

1
How I Know What My To-Do List is Each Day 22:32

1y ago22:32

22:32

I was at this event, and during the Q&A section, this gentleman in front said something that really threw me. And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves." First of all, it's a super common train of thought, especially for entrepreneurs. But it was the way this gentleman said it th…

1
Still Solving the “Obscurity” Problem 6, 7, 8, and 9 Figures Later... 15:20

1+ y ago15:20

15:20

You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue. Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big compa…

1
Getting Funnel Traffic Is A Matter Of Messaging... 16:43

1+ y ago16:43

16:43

When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging. Bad messaging = sucky traffic and vice versa. Ads do not solve a traffic problem as many businesses tend to do. Ads are just an ac…

1
Distribution Channels Go On A Balance Sheet 14:04

1+ y ago14:04

14:04

Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily. I'm looking at the distribution channels as much as I'm looking at the P&L and other f…

1
Using Funnels In Company Acquisitions 16:50

1+ y ago16:50

16:50

Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening… I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, wh…

1
My Next Funnel Moves In The Results-Based Economy… 18:12

1+ y ago18:12

18:12

Removing your own time from the business is the simplest start to building a REAL business in the results-based economy. I like selling in the results-based economy and not the time-based economy. If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it ta…

1
Help Wanted: Funnels and Marketing… 12:19

1+ y ago12:19

12:19

I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying. I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do. This paid position will also help you ga…

1
AI in Sales Funnels (Not the Boogie Man) 20:13

1+ y ago20:13

20:13

Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago. Here's what I learned… AI is an incredibly powerful tool, but it's not the boogie man. It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be…

1
Upgrade How You Say 'It' On Your Funnel… 23:42

1+ y ago23:42

23:42

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying. Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design. The purpose of design is not to make a page l…

1
Build The Funnel, Then The Business… 18:41

1+ y ago18:41

18:41

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and…

1
Kill Your Funnel Title And Use A Funnel Hook 19:49

1+ y ago19:49

19:49

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel. This is a pattern I've noticed in funnel land and within broader business. Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You…

1
The 5 Sequences (almost) Every Funnel Needs… 32:26

1+ y ago32:26

32:26

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid. These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them. I…

1
Funnels Are The Tip Of The Business Iceberg 38:07

1+ y ago38:07

38:07

Are you treating sales funnels as your company? If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company. A company, on the other hand, is so much more. So, what do you do after the funnel is up and working? You have to d…

1
5 Ways To Remain A Low-Level Influencer 33:49

1+ y ago33:49

33:49

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass. It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as …

1
CASE: Larsen vs. Meeting 30:01

1+ y ago30:01

30:01

Most meetings are a colossal waste of time, effort, and the human genome. I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings. Google made popular five-minute meetings - they literally have meet…

1
To Be Liked, Or To Be Heard? 25:19

1+ y ago25:19

25:19

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it. First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important. But one of the bigg…

1
How Long Can It Take For The Pieces To Fit Together? 31:42

1+ y ago31:42

31:42

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things. So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff. Surprisingly, it tied up with a course I made about three y…

1
Lessons From Super Mario 18:37

1+ y ago18:37

18:37

I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood. It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again. It doesn't matter how many failures you go through; you just …

1
Treating Your Sales Funnel Like A Salesperson 37:01

1+ y ago37:01

37:01

There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations. During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerat…

1
The 3 Ways I Conquered Funnel-Nerves 46:57

1+ y ago46:57

46:57

Totally fine to be nervous, but what is it telling you? If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills. You might have built a good product, but that’s not the same as building a good funnel. The reason why you are nervous ab…

1
"Will I Ever Get Rich By Working For Someone Else?" 39:23

1+ y ago39:23

39:23

Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one. Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way. In addition, most people who work will make some decent am…

1
How To Thrive In A Market WITHOUT Burning Bridges 37:22

1+ y ago37:22

37:22

Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers. The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you th…

1
Backstage: Preparing To Pitch 17:41

1+ y ago17:41

17:41

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching. Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction. I add so much in the form of subtraction, and it just gets…

1
HOW The Marketplace Talks To You 16:09

1+ y ago16:09

16:09

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much gen…

1
Preparing our Speech at FHL with Russell Brunson 12:24

1+ y ago12:24

12:24

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back…

1
The 2 Post-Launch KPIs To Remove Yourself From Your Funnel… 26:24

1+ y ago26:24

26:24

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that…

1
(Part 2) Psychedelic Therapy - What I Learned From Personal Experience… 24:03

1+ y ago24:03

24:03

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a ther…

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