On the "B2B SaaS Podcast", I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable. In every episode, I deep-dive into one key theme that's very interesting & insightful of a company's journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, ...
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1
How We Generated Over $200K in Revenue Within Just 48 Hours of Launch
18:42
18:42
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18:42
In this episode, Mikael Dia, Founder and CEO of Funnelytics, shares insights into the journey and growth of Funnelytics, a marketing analytics platform. Mikael discusses how Funnelytics helps businesses visualize customer journeys and overlay data to optimize conversions and identify bottlenecks. Product Overview: Funnelytics is a marketing analyti…
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SaaS Giants Pay Them $300K Yearly for Optimization Secrets. Don't Miss Out on Boosting Your Conversions!
17:11
17:11
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17:11
In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies. What Spiralize Does: Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites. They identify successful A/B tests and implement them for clients to optimize conversions. U…
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The Epic Journey: Poker World Champion Builds $3M ARR SaaS from Scratch!
20:37
20:37
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20:37
Join host Upendra Varma in an insightful conversation with David Daneshgar, Co-founder and CEO of Whippy, an automation platform revolutionizing communication with AI. Discover how Whippy addresses manual work challenges across various industries, leveraging automation in HR, customer support, sales, and marketing. Gain insights into Whippy's posit…
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Cracking the Crowded Market : 30 Customers Within 6 Months of Launch with Our Genius GTM Strategy!
21:13
21:13
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21:13
In this episode Gerald Zankl, Co-founder and CEO of KickScale provides valuable insights into KickScale's journey, strategies for navigating a crowded market, and ambitious plans for future growth and innovation. Company Overview: KickScale specializes in providing AI-driven insights into customer conversations to optimize sales meetings, offer tar…
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How This Genius Founder Sold His CRM SaaS for 8 Figures in Just 3 Years!
27:51
27:51
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27:51
Yash Shah, CEO of Momentum Ventures talks about his current venture & the story of how he built & sold his SaaS company ClientJoy. Momentum Ventures: Founded by Yash, Momentum Ventures specializes in assisting SaaS companies in acquiring, converting, and retaining customers by developing sustainable go-to-market strategies. Yash describes their eng…
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SalesScreen’s Explosive Rise to $8MN ARR: Unveiling their Secrets of Sustainable Growth!
20:25
20:25
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20:25
Join Upendra Varma as he sits down with Sindre Halaand, CEO, and co-founder of Salescreen, to delve into the journey of Salescreen, a sales gamification platform, and the secrets behind its remarkable growth. SalesScreen's Mission and Customer Base: SalesScreen aims to motivate sales teams to achieve their goals with enthusiasm and efficiency. Prim…
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They Build SaaS Products for Non-Technical Founders Under $10K. What’s Their Secret Sauce?
18:49
18:49
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18:49
Join host Upendra Varma in a deep dive with Ayush Singhvi, CEO of Byldd, as they unravel the secret behind building SaaS products for non-technical founders on a budget. Here are the talking points, Build operates as a startup studio and dev shop, assisting non-technical founders and domain experts in launching tech businesses. Ayush shares insight…
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1
Genius Viral Strategy: Growing Our Live-Music Vertical SaaS to an Incredible $6M+ ARR
21:57
21:57
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21:57
In this episode host Upendra Varma welcomes Matt Ford, co-founder and CEO of Prism FM, a vertical SaaS solution for the live music industry. Here are the talking points, Product: Prism FM organizes all elements of planning live events, including financials, paperwork, payments, and accounting. Understanding the Customers: Prism serves various custo…
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Why do 40+ B2B SaaS Customers pay us $100K+ to fix their Usage-Based Pricing
21:38
21:38
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21:38
Griffin Parry, founder and CEO of Meter talks about how their usage-based pricing SaaS has acquired over 30-40 customers with ACV’s in the range of $100K. Here are the talking points, Meter's Mission: Meter aids B2B software companies in deploying effective pricing strategies for growth. Offers a pricing operations platform for companies utilizing …
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How we Bootstrapped our Vertical SaaS to $2.5MN ARR with Zero Funding
20:04
20:04
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20:04
In this episode, we delve into the success story of ZenMaid, a Vertical SaaS company, with CEO Amar Ghose joining us to share insights. Here are the talking points, Amar explains how ZenMaid simplifies scheduling for residential cleaning businesses worldwide, highlighting the critical role of efficient scheduling in the cleaning industry. Discover …
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How Our Brilliant Word-of-Mouth Strategy Took Us Past $2MN ARR
27:59
27:59
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27:59
In this episode, Amit RG, CEO of RichPanel, discusses their journey from inception to surpassing $2MN ARR. Here are the talking points, Understanding RichPanel's Value Proposition RichPanel's mission: Seamless customer service experience, eliminating the need for frequent contacts. Comparison with industry giants like Amazon and Uber, focusing on p…
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How We’ve Built a Killer Affiliate Program to Acquire Over 5000 Customers
16:01
16:01
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16:01
In this episode of the B2B SaaS podcast, host Upendra Varma sits down with Dana Dunford, the CEO of Hemlane, a property management platform. Dana sheds light on Hemlane's unique approach to property management and the strategies that have propelled its growth, particularly focusing on the development of a robust affiliate program. Here are the key …
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1
How we've Landed 200 Customers by Intelligently Bundling Virtual HR Services with our HR Software
20:20
20:20
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20:20
In this episode, Surendra Varma, the founder and CEO of Emgage, shares insights into their journey of scaling from zero to 100 customers by offering virtual HR services alongside their HR software. Here's what you'll discover in this insightful conversation: Introduction to Emgage: Get acquainted with Emgage, a virtual HR platform designed to cater…
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How we’ve Hit $5MN+ ARR Selling $25K Deals to Customer Service Teams
18:50
18:50
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18:50
In this insightful episode of the B2B SaaS Podcast, we delve deep into the success story of Vivantio, a leading enterprise service management platform, with CEO Greg Rich. Discover the strategies, insights, and metrics behind their remarkable achievement of surpassing $5 million in Annual Recurring Revenue (ARR) by selling $25,000 deals to customer…
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Scaling Without VC: The Journey of eWebinar with Melissa Kwan
23:21
23:21
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23:21
In this episode of the B2B SaaS podcast, dive into the remarkable journey of E Webinar with its co-founder and CEO, Melissa Kwan. Discover how E Webinar, a pioneering webinar automation solution, has scaled to new heights without relying on traditional VC funding. Melissa shares insights into the company's founding, unique features, growth strategi…
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How Did Partnering with a Niche Influencer Bring Us 5,000 Customers?
10:37
10:37
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10:37
David Henzel, Founder of UpCoach, discusses their transformative journey from a DIY coaching course to a thriving platform with a 93% completion rate. The strategic partnerships, particularly with influencer Todd Herman, played a key role in the early success of UpCoach. Boasting a customer base of 5,000 with a mix of one-time and recurring paying …
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How did our Bootstrapped Startup Land Million-Dollar Deals with S&P, Bloomberg?
24:16
24:16
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24:16
Alexandre Abu-Jamra, Co-Founder & CMO of Klooks, talks about their remarkable journey from a bootstrapped startup to landing million-dollar deals with industry giants like S&P and Bloomberg. Specializing in extracting financial data from PDFs and images, Klooks has become a trailblazer in transforming this data into actionable, verified insights fo…
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How We Landed 20+ Enterprise Deals with Founder-Led Sales?
21:51
21:51
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21:51
Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue's growth! 🚀 Here’s what we will discuss, 🚀 Building Cre…
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1
How Are We Closing $30K ACV Deals With Top-Tier Enterprises?
18:35
18:35
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18:35
Sunny Saurabh, CEO of interviewer.ai, unveils the compelling journey of how his company is modernizing the recruitment landscape. By automating the initial round of interviews and offering stack ranking of candidates, Interviewer.ai offers businesses and universities a revolutionary way to streamline the hiring process. Here’s what listeners will e…
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1
Unraveling the SEO Magic: 3K SaaS Signups in 4 Months!
16:55
16:55
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Adam Stone, CEO of StartAdam, sheds light on how his unique communication consolidation tool skyrocketed in user acquisition using the power of SEO. By connecting platforms like Slack, Microsoft Teams, WhatsApp, and Telegram, StartAdam simplifies B2B communication in an ingenious way. Here’s what you'll discover: 🤖 Behind the Brand: Dive deep into …
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How We Acquired 60+ Enterprise Customers For Our Niche CRM
18:00
18:00
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18:00
Tom Burton, Co-founder of LeadSmart Technologies talks about how he's reinventing CRM for the wholesale distribution space, where Excel sheets rule and cutting-edge tech is sparse. What to expect: 🚀 LeadSmart's Birth Story: How an industry vet and tech guru created a game-changing CRM. 🎯 Cracking a Unique Market: It's more than just software. It's …
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How We Scaled Our SaaS Past 200 Customers with Product-Led Growth?
17:50
17:50
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17:50
Brendan Weitz, Co-founder of Journey, joins host Upendra Varma to deep dive into how his company is revolutionizing the B2B sales and marketing realm with an innovative storytelling format. Brendan walks us through how Journey emerged from a prototype to a game-changing tool, aiming to make B2B transactions as seamless as B2C purchases on platforms…
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Why We Re-Positioned Our SaaS Within a Known Category ?
22:53
22:53
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22:53
Jane Portman, CEO & Co-Founder of Userlist, discusses how they repositioned themselves from a customer messaging platform to a more established email service provider (ESP) category tailored specifically for SaaS businesses. In this interview, she shares insights on how they acquired their first set of customers, how they use content marketing to d…
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How We Acquired 200+ Customers for Our Open-Sourced Data Platform ?
27:08
27:08
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27:08
Ahmed Elsamadisi, CEO & Co-Founder at Narrator, talks about how they are building an innovative data platform based on his own innovation of data schema (called Activity Schema). We talk about how he’s come up with this brand new data modelling paradigm, how they’re trying to build a business around this now open-sourced innovation, their customer …
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1
Is Your B2B SaaS Pricing Strategy Leaving Money on the Table?
24:48
24:48
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24:48
Dan Balcauski, Founder & Principal Consultant at Product Tranquility, talks about how B2B SaaS founders should think about pricing & packaging their products. We talk about how to think about pricing, when it starts really mattering & finally how to increase prices without affecting your existing SaaS customers. The interview covers the following t…
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How we bootstrapped our SaaS past $5MN+ ARR
21:33
21:33
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21:33
Vivek Khandelwal, Co-Founder of iZooto, discusses how they grew their audience marketing platform past $5MN+ in ARR while remaining completely bootstrapped. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. We also talk about how Upekkha, a leading SaaS accelerator, he…
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1
How we created a spin-off SaaS from our $10M+ consulting business.
21:03
21:03
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21:03
Phil Alves, the CEO of Devstats (& Devsquad), discusses how they grew their developer performance improvement SaaS to 50 customers within 12 months of its launch, with an ACV of around $10k. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. In the interview, we discuss…
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1
How we’re growing at 200% YOY with cold calling
19:11
19:11
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19:11
Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their growth journey over the past 12 months, their sales cycle, and their long-term vision. In this interview, …
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1
How we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategy
23:02
23:02
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23:02
Lars Gronnegaard, the Co-Founder and CEO of Dreamdata, discusses the company's growth from 25 to 100 customers in the past 12 months. The following are some key points from the discussion: Dreamdata helps B2B SaaS companies with revenue attribution by pulling data from multiple sources. Dreamdata has approximately 100 paying customers with an avera…
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How we acquired over 100 enterprise customers for our SaaS as a category creator.
19:12
19:12
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19:12
Ryan Austin, Founder & CEO of Cognota, discusses how they have grown to over 100 enterprise customers with ACV in the range of $20K-$50K at over 150% YoY growth last year. We explore their top-of-funnel lead generation strategy, sales cycles, retention, and expansion strategy. Here are some key points from the discussion: Cognota is the first learn…
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How lead magnets helped our SaaS grow beyond $1 MN ARR.
22:36
22:36
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22:36
Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle. How GrowthChannel makes it easy for businesses to plan, launch,…
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How we’ve grown to $1.8 MN ARR in just 2 years leveraging GTM partners.
19:51
19:51
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19:51
Vaibhav Tiwari, Co-Founder & CEO of BuildPan talks about how they’ve grown their CI/CD tool for mobile developers to almost 2 MN in ARR with around 50 enterprise clients & 25000 freelance users on the platform. We talk about their 0 to 1 journey, current GTM strategy & their vision for the company. Talking points, How BuildPan allows teams to rapid…
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How we’re achieving viral growth (6x last year) through strategic partnerships
20:35
20:35
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20:35
Kobi Freedman, Co-Founder & CEO of Findings, talk about how they have used strategic partnerships to grow almost 6x last year to a few million dollars in ARR. We talk about how they are unlocking this viral growth & his vision for the company. How Findings is automating supply chain security and privacy compliance at scale being the one-stop-shop f…
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How our content strategy is helping us achieve 100% YOY growth.
18:47
18:47
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18:47
Vidya Santhanam, CEO of Fitbots, discusses how they grew to over 50 customers primarily using an inbound content strategy. She also shares insights into their journey from 0 to 1 and how she plans to grow her company with a focus on capital efficiency. How Fitbots helps companies track & manage OKRs to drive outcomes. How 20% of their revenue comes…
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How we generate $25K ACV leads with LinkedIn outbound.
12:51
12:51
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12:51
Santi Magazu, CEO of OrbitalAds talks about how they got their first 12 customers (with a ticket size of around $25K ) by reaching out to targeted leads on LinkedIn. We also talk about their SDR outreach process, conversion funnel & how he intends to grow the company going forward. How OrbitalAds helps companies (primarily agencies) optimise their …
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Why it’s tricky to grow our B2B services agency.
17:49
17:49
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17:49
Francisco Navarro, CEO of LunarByte talks about how they have grown their B2B services firm close to 7 figure revenue. We talk about their 0 to 1 journey & difficulties in scaling a B2B agency. This episode is a bit special as I talk to a B2B Services founder here to compare & contrast how running & growing a services business varies when compared …
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How we got high-ticket beta customers for our HR SaaS platform
21:50
21:50
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21:50
Richard Lear, CEO of ApolloFactor talks about how they got high-ticket (1000s of employees) beta customers. We also talk about how the talent management platform stops employees from churning out & how he intends to grow the company going forward. How ApolloFactor helps companies detect employee satisfaction using AI & stops them from leaving How t…
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Why we are pivoting our AI SaaS platform.
20:40
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20:40
Andres Fonseca, Founder & CEO of ITRMachines talks about why they are moving away from their existing B2B GTM as they look to grow further. How ITRMachines help institutions by helping with their machine learning model needs (like forecasting, predictions etc.) How do their 20 customers pay them around $10k MRR How recommendations from existing cus…
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Why we are focusing on specific use cases to grow our horizontal no-code platform
21:46
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21:46
Sameer Sanagala, Co-Founder & CEO of Utilize talks about how they plan to grow from their customer base of 10 customers by picking select use cases & doubling down on them. How Utilize helps desk-less teams build custom software using their no-code platform How they got their first 10 customers Why having a horizontal platform is a double-edged swo…
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Why we turned down 3 acquisition offers for our SaaS
27:39
27:39
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27:39
Ruben Naverette, Founder of Empowerpoints, talks about how they have grown their employee engagement tool to $3MN ARR with major customers like Starbucks. What Empowerpoints is all about How they’ve grown to 12 customers ( with 68000 users ), including Starbucks, doing approximately $3MN in ARR How they got their first customer while providing serv…
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How Google search drives 60% of our top-of-funnel leads
20:06
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Arko Gaguli, Co-Founder of Legitify talks about how they are helping people notarize documents online & how they are on track to do around $170k in revenue this year. What Legitify is all about How around 550 customers used their product at least once Is this a subscription business & how do they track their metrics How a whopping 70% of new leads …
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How to position your SaaS after reaching first million in ARR
23:27
23:27
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23:27
Claire Suellentrop, Co-Founder & COO of ForgetTheFunnel talks about how SaaS companies should look inwards & understand their best customers to effectively grow after reaching 1-2 $MN in ARR. How they worked with SaaS companies like SparkToro, MeetEdgar etc., helping them reposition & unlock their growth after a point How they ended up increasing t…
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How we beat more established players by enabling direct access to our executive team
25:44
25:44
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Sami Rejeb, Co-Founder & CEO of ValueOrbit, talks about his journey of starting ValueOrbit. He talks about how he got his first set of customers & how he uses his credibility to close deals. How ValueOrbit helps revenue teams achieve predictable growth with advanced forecasting, deal qualification & real-time win guidance How he used his experience…
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How we’re doubling revenue every 2 months pioneering 1-click eSim technology
27:39
27:39
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27:39
Ahmad Al Fares, Founder & CEO of Celitech talks about how they are growing their company by bundling their eSim technology with top travel companies, which are made available for travellers. How Celitech helps travel companies offer co-branded international cellular data plans using 1 click e-sim technology How they’re working with over 20 partners…
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How we’ve grown past $1mn ARR in just 12 months, helping companies measure their carbon footprint
26:18
26:18
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26:18
Nate Wyne, Co-Founder & CEO of Floodlight talks about how they’ve grown past $1 MN$ ARR by helping companies measure their greenhouse emissions. How their product SAGE delivers asset-level measurements of greenhouse gases using satellites & ground sensors How they broke through to 20 customers doing past $1 MN$ in ARR in just 12 months How they use…
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How word of mouth took us to 50k paying users with our bottom-up product-led model
25:08
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25:08
Dan Barak, Co-Founder & CEO of Text Blaze talks about how they broke through 50k paid users primarily using word of mouth for their productivity-focused chrome extension. How TextBlaze (chrome extension) helps users become more productive using snippets How they are a product-led bottom-up company with around 200K total users, among which 50K are o…
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How we grew to 25K users using 600 influencers on instagram.
28:19
28:19
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28:19
In this episode, Andrea Tassistro, CEO of Foodetective, talks about how they used affiliates (who are food influencers on Instagram) to grow to 25k restaurants on their platform. We talk about, What Foodetective is all about. How they hit 25k users (restaurants - including on trail plan) with ACVs in the range of $2.5k to $10k with around 3x YOY gr…
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How we built an affiliate network to get 50 customers of $20K ACV
28:44
28:44
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28:44
In this episode, Eliad Saporta, CEO of Coriunder talks about how he grew his company to 50 high-value customers by building an affiliate network primarily through attending conferences in their niche. We talk about, What Coriunder is all about How they hit 50 customers with around $20k ACV How they got their first set of customers using his previou…
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How we are growing at 60% YOY with our unique positioning in the highly competitive SEO space
25:54
25:54
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25:54
Karsten Madsen, CEO of MorningScore, talks about how his unique "motivation" based positioning in the SEO space truly differentiates them from the huge competition. He also talks about the tactics he uses to grow using SEO as a primary top-of-funnel growth channel. In this episode, we talk about, What MorningScore is all about How they are serving …
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How I strategically sold our SaaS company for a 7 figure deal
23:40
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23:40
I talked to Adam White, founder of a SaaS company called SquidVision. Adam has previously sold his SaaS company SEOJet for a seven-figure deal to one of his strategic partners. In this episode, we talk about, what SquidVision is all about How he plans to launch Squidvision & get the first odd customers using a lead list, he built from previous expe…
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