Best Salesandmarketingalignment Podcasts (2024)

1
Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul 26:22

3+ y ago26:22

26:22

The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. In this episode, I interview Amanda DePaul, Sr. Director of Demand Generation & Integrated Marketing at Conversica, all about: Why you need an intelligent virtual assistant H…

1
Media Monitoring: What to Measure in 2021w/ Julien Cerutti 17:25

3+ y ago17:25

17:25

Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house. Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more. In this episo…

1
High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg 26:08

3+ y ago26:08

26:08

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Oper…

1
EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta 22:35

4y ago22:35

22:35

In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and cus…

1
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami 28:36

4y ago28:36

28:36

2007 was a big year! It’s the year Apple introduced the iPhone to the world. It is also the year that InMobi was founded. Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. Today, they are a global organization with 19 offices around the world. Supriya Goswami, VP…

1
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things" 21:46

4y ago21:46

21:46

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philip…

1
Theoretical Physics and Your Buying Groups w/ Kerry Cunningham 28:02

4y ago28:02

28:02

Who’s visiting your website? You might think you’ve got a grasp on the prospects that are visiting. The ones that are showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right? Not necessarily. Most of us don’t know what w…

1
Digital Marketing and ABM During COVID-19 w/ Janet Polyakov 27:02

4y ago27:02

27:02

We are truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we do ABM in the middle of a pandemic?” It’s a valid question, really. This pandemic is forcing everybody to re…

1
Leveraging AI to Revive Your CRM Platform w/ Amit Pande 26:55

4+ y ago26:55

26:55

Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to say AI isn’t amazing technology — it defi…

1
How AI and Big Data Help Marketers Get Ahead w/ Latane Conant 32:42

4+ y ago32:42

32:42

Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “che…

1
Sales Engagement Platforms: Better Experiments Mean Better Data w/ Max Altschuler 26:27

4+ y ago26:27

26:27

We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. And the ones that do, give positive responses, negative responses, or straight up object to something in your email. Which group do you follow up with first? On this episode of The Data-Driven Marketer, Max Altschuler sh…

1
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers w/ Tyler Lessard 16:51

4+ y ago16:51

16:51

Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market. Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. On this episode of the Data-Driven Market…

1
4 Strategies to Ensure Data-Driven Thought Leadership w/ David Thompson 24:14

4+ y ago24:14

24:14

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. And we asked the guy who knows…

1
3 Keys to a Product-Led Go-to-Market Strategy w/ Jake Sorofman 15:03

4+ y ago15:03

15:03

Pendo had a fairly simple go-to-marketing plan: build an incredible tool for product teams, focus your content on product teams, and continue to create community around product teams. At first, VCs doubted the approach, touting that “product teams didn’t have discretionary budget.” But Pendo stayed the course. Now, $206MM in funding later, with 1,6…

1
How Zycus Gets 7x ROI on Their Digital Marketing w/ Ashish Agrawal 12:46

4+ y ago12:46

12:46

Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time. Ashish attributes this growth to, well, their attribution model. This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t. In this episode, we explore: Why Linked…

1
EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler 29:33

4+ y ago29:33

29:33

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more. In our conversation we discuss: What B2B sales leaders struggle with when it comes to their approach to sel…

1
EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D. 31:13

5y ago31:13

31:13

This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators. In our convers…

1
EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza 23:33

5y ago23:33

23:33

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companie…

1
EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges 23:56

5y ago23:56

23:56

This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by …

1
5 Keys to Unlocking a Successful ABM Program from Engagio’s Co-Founder 27:36

5y ago27:36

27:36

Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world. Your game plan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing. In this episode, we explore: The role…

1
EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington 44:22

5y ago44:22

44:22

This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate development. He has been involved in the evolution and definition of the inside sales industry and speaks regularly on the topic. Dave is also co-author of the groundbreaking Lead Response Management industry stud…

1
Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg 23:34

5y ago23:34

23:34

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers. In our conversation we discuss: The different between account-based marketing (ABM) and account based strategy How an…

1
Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies 18:58

5y ago18:58

18:58

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention. They de…

1
EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall 26:05

5y ago26:05

26:05

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt. I…

1
The ‘Data Whisperer’ Has Advice on Convincing Execs to Care More About Data Quality 23:38

5y ago23:38

23:38

It’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the “Data Whisperer” himself, …

1
EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci 29:44

5y ago29:44

29:44

This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Business Review, 2x TED speaker, and author of “Rising to Power”. Ron has expertise in helping companies take a holistic approach to transformation which includes addressing their strategy, organization, and leadership. In our conve…

1
EP. 35 - The Future Of B2B Marketing w/ Joel Harrison 28:58

5y ago28:58

28:58

This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the leading provider of insights, best practices, and professional development for B2B marketers. Beyond just media, B2B Marketing also offers training, conferences, advisory services, peer-to-peer networking and mo…

1
5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated w/ Sid Mistry 24:44

5y ago24:44

24:44

Some use it to track elephant migration patterns. Others to put out wildfires in Northern California. I’m talking about how clients use Figure Eight’s machine learning training data. Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years. All of this a…

1
EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen 25:51

5y ago25:51

25:51

This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secrets Podcast and president of the Utah chapter of the AA-ISP. Gabe has a wealth of experience cross-functional experience in finance, consulting, sales and marketing. He is now focused on helping B2B companies leverage the power of…

1
Marketing Automation: Getting ROI Faster w/ Josh Hill 25:53

5y ago25:53

25:53

Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work. Naturally, the most actionable advice comes from a third party. In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation…

1
EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson 20:59

5y ago20:59

20:59

This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results. In …

1
EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul 28:23

5y ago28:23

28:23

This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working with B2B organizations focused on growth. His latest venture, The Sales House, is the only all-in-one sales education community for the modern B2B seller. In our conversation we discuss: B2B has not changed as …

1
Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar 21:09

5y ago21:09

21:09

Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You …

1
Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten 20:37

5+ y ago20:37

20:37

This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss: Why having a clear story is so important to making a company relevant in today’s market Why th…

1
Aligning Sales and Marketing for Maximum Success w/ Adam Goyette 30:51

5+ y ago30:51

30:51

Marketing’s sole purpose is to help drive more sales. They should always be in perfect alignment to each other. You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mast…

1
Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D. 28:57

5+ y ago28:57

28:57

This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theory. Antwoine works at the intersection of data analysis and machine learning engineering. He has significant experience working closely with sales and marketing leaders to understand the customer journey using statistical modeling …

1
Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis 22:43

5+ y ago22:43

22:43

This episode I speak with Colleen Francis, Owner of Engage Selling Solutions. Colleen is a hall of fame keynote speaker, award-winning sales strategist, best-selling author, and named as one of Linkedin’s Top Voices. She works with organizations and executives to create strong, consistent, and lasting sales results. In our conversation we discuss: …

1
Breaking Down the Data Silos w/ John Donlon 25:15

5+ y ago25:15

25:15

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketi…

1
Social Selling Techniques That Only Humans Can Do w/ Jill Rowley 34:32

5+ y ago34:32

34:32

Jill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. For social selling, Rowley recommends that you Google a prospect to absorb any: Videos they have appeared in Podcasts Q&As Fireside chats Quotes in articles Online groups they belong to…

1
Why You Should Listen to The Data-Driven Marketer 5:44

5+ y ago5:44

5:44

Some data nerds are throwing a podcast, and you’re invited! I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies. I’m launching a podcast called The Data-Driven Marketer. You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizati…

1
Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette 32:11

5+ y ago32:11

32:11

This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. In our conversation we discuss: How to transform into a more data-focused and insights-driven organization Getting…

1
Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford 21:36

5+ y ago21:36

21:36

This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president of Transformative Sales Solutions. Paul has trained and coached over 12,000 professionals all over the world and continues to consult with sales leaders and CEOs on sales solutions that create transformation and lead to results. I…

1
Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell 19:45

5+ y ago19:45

19:45

This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories. In our conversation we discuss: The best way Marketing can align with Sales to produce better content What content must achieve to be relevant to…

1
Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith 19:44

5+ y ago19:44

19:44

This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation. In our conversation we discuss: The most compelling reason Sales and Marketing must align now How to get CEO support when it c…

1
Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman 26:47

5+ y ago26:47

26:47

This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices. In our conversation we discuss: The importance of customer experience (CX) in getting and ke…

1
Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard 23:10

5+ y ago23:10

23:10

This episode I speak with Tyler Lessard, VP of Marketing at Vidyard. Tyler has over 15 years of experience in b2b marketing, sales enablement, content marketing, brand, and video. Throughout all these experience he has always taken a customer-centric approach to problem solving, creative storytelling, and data-driven marketing. In our conversation …

1
Ep. 22 - Using The 3 Pillars of Persuasion To Create Team Synergy w/ Tony Perzow 25:43

5+ y ago25:43

25:43

This episode I speak with Tony Perzow, Keynote Speaker on Negotiation, Persuasion, and Influence. Tony has worked with companies such as Red Bull, Walmart, Apple and Google to help their professionals understand the science and art of persuasion. His presentations shatter the myths and misconceptions that prevent most companies and individuals from…

1
Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober 20:44

5+ y ago20:44

20:44

This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups. In our conversation we discuss: How cultural and organizational misalignment are related Who should own aligning Sales and M…

1
Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf 28:40

5+ y ago28:40

28:40

This episode I speak with Stefan Groschupf, Founder and CEO of Sales Hero. Stefan has a history of founding and running tech companies for over 20 years and is now focused on revolutionizing sales tech for the modern sales team. In our conversation we discuss: What’s holding back sales reps from getting the chance to actually sell. Salespeople are …

1
Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter 20:18

5+ y ago20:18

20:18

This episode I speak with Mark Hunter - The Sales Hunter. He is a keynote sales speaker, best selling author, trainer, and consultant. He leverages his over 18 years of experience in sales and marketing to help companies sell more effectively. In his book “High-Profit Selling”, Mark helps salespeople learn the techniques they need to secure more sa…

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Salesandmarketingalignment Podcasts

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